Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
P R I N T · D I G I T A L · S O C I A L
M E D I A K I T2 0 2 0
A B O U T T H E A D V O C A T EP R I N T | D I G I T A L | S O C I A L
Advocate Media has been part of the neighborhood for almost 30 years. We offer incredible reader loyalty and authentic engagement with high-income Dallas homeowners. We’ve earned unshakeable trust in our content and products the old-fashioned way — by working with our neighbors.
People like, trust and engage with the Advocate. Associating your brand with ours makes our readers more comfortable spending money with you.
How can the Advocate, Dallas’ go-to media company, utilize the latest marketing and engagement tools to bring you more loyal customers?Reach out to us today at [email protected].
T H E A D V O C A T E R E A D E RT H E A D V O C A T E R E A D E R
OVER 1,100,000+MONTHLY REACH
77%
23%25-54
FEMALE
MALE
AVERAGE AGE
COLLEGEGRAD+
$328K
$142K
$800K
AVERAGE HOME VALUE
AVERAGE HOUSEHOLD INCOME
AVERAGE NET WORTH
56K
66%65%
KEEP THE ADVOCATE FOR 1 MONTH
PREFER MAGAZINES FOR LOCAL NEWS
*CVC 2018 Audit · CACI Demographics8
T H E A D V O C A T E R E A D E R
SHOP AT LOCAL BOUTIQUES
DINE AT LOCAL RESTAURANTS SEVERAL TIMES A MONTH OR MORE
GO TOCONCERTS
ATTEND SPORTING EVENTS
WILL BE IN THE MARKET FOR A NEW HOME IN THE NEXT YEAR OR PLAN TO DECORATE OR FURNISH THEIR HOME IN THE NEXT YEAR
AGREE “I TRUST THE RECOMMENDATIONS I GET FROM READING THE ADVOCATE”
AGREE “THE ADVOCATE IS THE BEST MAGAZINE SOURCE FOR LOCAL NEWS AND EVENTS”
*CVC 2018 Audit · CACI Demographics
65%
92%
84%
88%
81%
79%71%
PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN THE ADVOCATE81%
D I S T R I B U T I O N S T A T S
Inw
ood
Pres
ton
Skill
man
Pres
ton
Hill
cres
t
Mar
sh
Mid
way
Royal
Northhaven
I-635/LBJ 75240
75252Plano
I-30
Jupi
ter
Buckingham
Aude
lia
Walnut
I-35
Ste
mm
ons
US 75
I-35 I-45
US 7
5
190
Walnut Hill
Royal
Northwest Hwy.
I-30
Beltline
Arapaho
I-635/LBJ
Coi
t
Hillc
rest
North ParkMall
Fitzhugh
GALLERIA
Campbell
Frankford
Dalla
s No
rth T
ollw
ayD
alla
s N
orth
Tol
lway
President George Bush Turnpike
US
75
Pres
ton
WHITEROCKLAKE
Gre
envi
lle
Mockingbird
75248
75254
75231 75238
75218
7521475206
7522375204
75203
75233
75229
75230
7522575220
75243
Lovers
67
W. Ledbetter
KiestPark
Tyle
r Za
ng
Wes
tmor
elan
d
Mar
salis
Downtown
Lakewood
PrestonHollow
LakeHighlands
Oak Cliff
75208
7521675211
75224
94,000COPIES MONTHLY
4,812,008ANNUAL PAGE VIEWS
65,568SOCIAL FOLLOWERS
42,000NEWSLETTER SUBSCRIBERS
*CVC 2018 Audit · Google Analyt ics Jan. 2020
S O C I A L M E D I A
9.5KTOTAL FOLLOWERS
75%FEMALE
25-44AVERAGE AGE
45KTOTAL LIKES
47KTOTAL FOLLOWERS
71%FEMALES
17KTOTAL FOLLOWERS
152KCLICK RATE
5.3KRETWEETS
Inw
ood
Pres
ton
Skill
man
Pres
ton
Hill
cres
t
Mar
sh
Mid
way
Royal
Northhaven
I-635/LBJ75240
75252Plano
I-30
Jupi
ter
Buckingham
Aude
liaWalnut
I-35
Ste
mm
ons
I-35
US 75
I-35 I-45
US 7
5
190
Walnut Hill
Royal
Northwest Hwy.
I-30
Beltline
Arapaho
I-635/LBJ
Coi
t
Hillc
rest
North ParkMall
Fitzhugh
GALLERIA
Campbell
Frankford
Dalla
s No
rth T
ollw
ayD
alla
s N
orth
Tol
lway
President George Bush Turnpike
US
75
Pres
ton
WHITEROCKLAKE
Gre
envi
lle
Mockingbird
75248
75254
75231 75238
75218
7521475206
7522375204
75203
75233
75229
75230
7522575220
75243
Lovers
67
W. Ledbetter
KiestPark
Tyle
rZa
ng
Wes
tmor
elan
d Mar
salis
Downtown
Lakewood
PrestonHollow
LakeHighlands
Oak Cliff
75208
7521675211
75224
L A K E W O O D / E A S T D A L L A S
1.9M847K71%
16.4K 6.3K 3.0K
ANNUAL PAGEVIEWS
UNIQUE SESSIONS
BETWEEN 25-54
EDUCATION
DINING & DRINKING
DEVELOPMENT
CRIME & HARD NEWS
REAL ESTATE
POLTICS & ISSUES
NOTABLE NEIGHBORS
WEB STATS
TOP PERFORMING TOPICS
NEWSLETTER SOCIAL MEDIA
WEEKLY DIGEST
OPEN RATE
CLICK RATE
14.6K 19.9%
4.9%
75206,75214,75218,75223,75204,75228
Inw
ood
Pres
ton
Skill
man
Pres
ton
Mar
sh
Mid
way
Royal
Northhaven
75240
75252Plano
I-30
Jupi
ter
Buckingham
Aude
lia
Walnut
I-35
Ste
mm
ons
I-35
US 75
I-35 I-45
US 7
5
190
Royal
Northwest Hwy.
I-30
Beltline
Arapaho
I-635/LBJ
Coi
t
Hillc
rest
North ParkMall
Fitzhugh
GALLERIA
Campbell
Frankford
Dal
las
Nor
th T
ollw
ay
President George Bush TurnpikeU
S75
Pres
ton
WHITEROCKLAKE
Gre
envi
lle
Mockingbird
75248
75254
75231 75238
75218
7521475206
7522375204
75203
75233
75229
75230
7522575220
75243
Lovers
67
W. Ledbetter
KiestPark
Tyle
rZa
ng
Wes
tmor
elan
d Mar
salis
Downtown
Lakewood
PrestonHollow
LakeHighlands
Oak Cliff
75208
7521675211
75224
L A K E H I G H L A N D S
1.7M721K70%
12.1K 22%6%
8.6K 2.9K 2.5K
ANNUAL PAGEVIEWS
UNIQUE SESSIONS
BETWEEN 25-54
EDUCATION
DINING & DRINKING
DEVELOPMENT
CRIME & HARD NEWS
REAL ESTATE
POLTICS & ISSUES
RETAIL & SHOPPING
WEB STATS
TOP PERFORMING TOPICS
NEWSLETTER SOCIAL MEDIA
WEEKLY DIGEST
OPEN RATE
CLICK RATE
75218,75231,75238,75243
Inw
ood
Pres
ton
Pres
ton
Hill
cres
t
Mar
sh
Mid
way
Royal
Northhaven
I-635/LBJ 75240
75252Plano
I-30
Jupi
ter
Buckingham
Aude
liaWalnut
I-35
Ste
mm
ons
US 75
I-35 I-45
US 7
5
190
Walnut Hill
Royal
Northwest Hwy.
I-30
Beltline
Arapaho
I-635/LBJ
Coi
t
Hillc
rest
North ParkMall
Fitzhugh
GALLERIA
Campbell
Frankford
Dalla
s No
rth T
ollw
ayD
alla
s N
orth
Tol
lway
President George Bush Turnpike
US
75
Pres
ton
WHITEROCKLAKE
i rd
75248
75254
75244,75209,75220,75229,75225,75230
75238
75218
7521475206
7522375204
75203
75233
75229
75230
7522575220
75243
Lovers
67
W. Ledbetter
KiestPark
Tyle
rZa
ng
Wes
tmor
elan
d Mar
salis
Downtown
Lakewood
PrestonHollow
LakeHighlands
Oak Cliff
75208
7521675211
75224
P R E S T O N H O L L O W
366K189K64%
4.6K 21%4.7%
3.3K 1.7K 975
ANNUAL PAGEVIEWS
UNIQUE SESSIONS
BETWEEN 25-54
REAL ESTATE
DESIGN/FASHION
EDUCATION
RESTAURANT/DINING
LOCAL CELEBRITIES
LOCAL HISTORY
NEIGHBORHOOD DEVELOPMENT
WEB STATS
TOP PERFORMING TOPICS
NEWSLETTER SOCIAL MEDIA
WEEKLY DIGEST
OPEN RATE
CLICK RATE
Inw
ood
Pres
ton
Skill
man
Pres
ton
Hill
cres
t
Mar
sh
Mid
way
Royal
Northhaven
I-635/LBJ75240
75252Plano
I-30
Jupi
ter
Buckingham
Aude
lia
Walnut
I-35
Ste
mm
ons
I-35
US 75
I-35 I-45
US 7
5
190
Walnut Hill
Royal
Northwest Hwy.
I-30
Beltline
Arapaho
I-635/LBJ
Coi
t
Hillc
rest
North ParkMall
Fitzhugh
GALLERIA
Campbell
Frankford
Dalla
s No
rth T
ollw
ayD
alla
s N
orth
Tol
lway
President George Bush Turnpike
US
75
Pres
ton
WHITEROCKLAKE
Gre
envi
lle
Mockingbird
75248
75254
75231 75238
75218
7521475206
7522375204
75203
75233
75229
75230
7522575220
75243
Lovers67
W. Ledbetter
KiestPark
Tyle
r Za
ng
Wes
tmor
elan
d Mar
salis
Downtown
Lakewood
PrestonHollow
LakeHighlands
Oak Cliff
75208
7521675211
75224
O A K C L I F F
730K541K81%
14.4K 17.7%5.1%
16.5K 6.5K 3.0K
ANNUAL PAGEVIEWS
UNIQUE SESSIONS
BETWEEN 25-54
DINING & DRINKING
STEVIE RAY VAUGHN
CRIME & HARD NEWS
DEVELOPMENT
LOCAL HISTORY
BUSINESS
WEB STATS
TOP PERFORMING TOPICS
NEWSLETTER SOCIAL MEDIA
WEEKLY DIGEST
OPEN RATE
CLICK RATE
75233, 75224, 75208, 75211, 75203, 75216
A D V E R T I S I N G O P T I O N S
7 3
9
10
5
8
9 6
4
1
2
3
7
4
8
5
9
6
10
Full page, full bleedFull page, no bleed2/3 page1/2 page, horizontal1/2 page, vertical1/3 page, square1/3 page, vertical1/6 page, horizontal1/6 page, vertical1/12 page
1 2
DEDICATEDEMAIL6 Graphic Image
WEB ADS1
2
3
LeaderboardLarge boxSmall Box
NEWSLETTER ADS4
5
BannerLink Lounge
4
A D V E R T I S I N G O P T I O N S
C O N T E N T M A R K E T I N G /C U S T O M S T O R I E S
SPECS FOR CUSTOM STORIES
• Written by Advocate
• Starting at 200 words
• 1 image plus caption (word count may be shortened to include graph or multiple photos)
• Multiple page layouts offer multiple photos and specialized design
• Professional Photo Shoot
• Business Website & Phone
• 1 search-friendly headline
• Print Photo: 150-300 dpi at 100%
• Digital Photo: minimum 800 px x 800 px
Please proofread carefully: pay attention to spelling, grammar, phone numbers and design.
Color proofs: because of the difference in equipment and conditions between the color proofing and the pressroom operations, a reasonable variation in color between color proofs and the completed job shall constitute an acceptable delivery.
Approved as is Approved with correctionsAdditional proof needed Signed
Thank you for your business!
6301 Gaston Avenue Suite 820 • Dallas, Texas 75214PH: 214.823.5885 FX: 214.823.8866
Britt Warren AdvocateFaces_Full Page 1
FACES OFOUR NEIGHBORHOOD
BRITT RHODESI’m not a transaction-based Realtor. That’s not what motivates me. At my core, I am empathetic and passion-ate; I love relationships. My fam-ily motivates me, and I want to help clients find inspiring homes to grow their families. Home buying and selling is deeply personal for both parties involved. It’s a daunting process, and I like to take that stress away. I like connect-ing people with beautiful spaces. I enjoy communicating and getting to know new families and helping them create their own journey. At the end of a real estate process, I take pride in walking away with a new friend-ship. That’s more important to me than making a sale. My service has no start or end. I offer value and excitement!
MODTOWNBritt Rhodes | Realtor817-917-3062
E D I T O R I A L C A L E N D A R
*All p lans are sub ject to change at the d iscret ion of the Advocate ed i tor ia l team
JanuaryStarting Over (Editorial)
July
*Women’s Edition Women’s Edition (Editorial)
AugustBest of Issue (Editorial)
November
*Gift GuideHoliday Gift Guide (Editorial)
December
Things to Do (Editorial)
September
*HomeNeighborhood Pets (Editorial)
February
*Faces: Meet the people behind the best neighborhood businesses
February Faces (Editorial)
MarchThe Neighborhood Growth and development issue (Editorial)
MayInspiring Students and Education(Editorial)
June
Dining/Restaurants (Editorial)
April
*Top RealtorsHome Design Issue (Editorial)
*Home
OctoberSchool Guide (Editorial)
*Schools/Education
*Denotes special section
Holiday Entertaining (Editorial)
S A L E S @ A D V O C A T E M A G . C O M 2 1 4 . 5 6 0 . 4 2 0 3
G E T I N T O U C H