13
Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Embed Size (px)

Citation preview

Page 1: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Problems and Solutions in the Transfer of

Computational Technology

Kevin Swingler

INCITE

Page 2: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Summary

• Technology Transfer – Usual methods

• Barriers to technology transfer

• What is INCITE?

• INCITE’s solutions

• Invitation to join

Page 3: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Routes to Technology Transfer

• Education!

• Consultancy

• Contract research

• Teaching Company Scheme

• Sale of IPR or technology

In order of difficulty:

Page 4: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Sale of IPR or Technology• The result of many kinds of research –

particularly in computing – should be a solution or improvement with commercial potential

• Why not sell this invention?• Probably the hardest method of technology

transfer• Potentially the most profitable for both

university and company

Page 5: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Barriers and Gaps

• Lack of understanding on both sides

• Different languages spoken

• Difficulty in making the right contacts

• Sometimes an issue of trust

• Difference of ideals

There are obvious gaps between the academic world and the industrial one:

Page 6: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Barriers and Gaps

Ironically, there seem to be more barriers created by the two parties than there are gaps between them:

• Lack of incentives to academic staff

• Overly high expectations on both sides

• Drawn out legal process and IPR wrangles

• Lack of project management

Page 7: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Universities are Not Companies

• Market research

• Product design

• Technology solutions

• Product development

• Marketing

• Sales and distribution

• Support

This is what the Universities are good at

Page 8: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Options for the Inventor

• Start a company– A certain level of risk– Large capital requirement– Potential for great rewards– Many, however, fail

• Licence the invention to an existing company

Page 9: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

What is INCITE?

• Set up by Universities of Stirling, Edinburgh and Paisley

• Has both research and commercial remit

• The commercial activity – that of promoting Computational Intelligence techniques – is carried out by Incite Technology Ltd.

The Institute for Neuronal and Computational

Intelligence and Technology

Page 10: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Incite Technology Ltd

• Acts as an agent for universities wishing to commercialise inventions in our field – Computational Intelligence

• Takes on projects at a proof of concept stage and markets them to commercial firms

• Doesn’t charge for its services directly, but takes a commission on anything that it sells

• Main goal is to licence existing IPR to companies who can exploit it

Page 11: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

How Does this Solve the Problems?

• Providing an interface between the inventor and industry

• Providing an understanding of both commercial needs and academic constraints

• Building the right contacts in universities and in industry

We bridge the gap by:

Page 12: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

How Does this Solve the Problems?

• Freeing the inventor to continue with research and teaching while we sell the invention

• Managing the promotion and exploitation of an invention through the life of the project

We overcome the barriers by:

Page 13: Problems and Solutions in the Transfer of Computational Technology Kevin Swingler INCITE

Joining INCITE

If you would like to use the services of INCITE, you can join by either

• Going to the web site at www.incite.org.ukor• Giving me a card here today

Membership is free