Product description 1st Semester - Graphic (GRAP)

Elise Aasen Håtveit 09/30/16

PRODUCT DESCRIPTION !1

Product description 1st Semester - Graphic (GRAP)

Client Hermon Høyfjellssenter

Hermon Høyfjellssenter Hermon Høyfjellssenter is a small family business. It has both hotel rooms, apartments and cabins for rent, and a swimming pool/waterpark for the guests. In addition to this, they have a «cabin village» with cabins both for rent and for sale. The client also offer bus travels, both in Norway and abroad. They have different happenings for guest all year around. Sunday to Friday, they pick up retirees from different places of the country with their bus and bring them to the hotel for a five-day stay. On weekends, it is mostly families or groups that book, and they usually organize themselves. Since it is located in the mountains, there is a lot of snow during the winter and excellent hiking opportunities during summer time.

Appearance The client is a Christian business, and they do not serve alcohol. They want to be a home away from home, and they put great effort in traditional Norwegian food. The buildings are all wood, and the workers wear the Norwegian national dress called «stakk» at work. One of the mantras of the business is «Opplevelse opplevelse opplevelse» or “thrill, thrill, thrill” in English. Creating activities for the guests is something they find very important. The owner has gatherings both morning and evening, with music and religious service. They want to be an «activity-hotel», so they have many activities organized for the guests. Like guided hiking trips, by foot in summer, and on cross-country skis in winter. During Christmas, New Year and other holidays

PRODUCT DESCRIPTION !2

they have arrangements for families in addition to the activities I have already mentioned, such as board games and outdoor activities.

Vision The client’s vision for the future is to have a product that is always up to date. They want to achieve this by renovating, redecorating and by using visual effects such as flowers. They also put great effort in thinking about new possibilities.

Target Group Because of their wide program, they appeal to everything from families with children to retirees. In addition to this, there are also student groups and schools that book the hotel for weekends and seminars. Other kind of groups like choirs, families celebrating, congregations, weddings and confirmations is also target groups. However, the main group to focus on is retirees and families, since these groups are the main percentage of the users. Weekends - families, congregations, groups, confirmations/weddings Sunday to Friday - retirees with bus, courses, schools Holidays – families and people who are looking for someone to share the holidays with.

Why did I choose this client? The client is actually my employer, and they were in need of these products. The current graphic designer in this business do not have time to do these designs now, so I feel honored to get to do this for my exam.

Design products and plans Brochure 1- 6 page A4 portrait brochureThe client is having a 40-year anniversary next year, and want me to design a brochure about the company from the start until now. This brochure will be a brochure on its own, but also a segment in their catalog for next year. This brochure is called «40 år i utvikling” or “40 years in development”.

PRODUCT DESCRIPTION !3

«Brochure 1» is the only product that have some guidelines as of now. The client wanted something a bit «old looking» since its from the very start. -No heavy (dark) coloring-Light and bright -Wooden background -Mostly photos, but also text

Car decal to be printed on one of the hotel cars - The client already have a hotel car with photo image on both sides and a logo on the front. They do not have any specific guidelines for what they want for the car decal I am making. I´m thinking about making a vector of one of the most iconic buildings at the venue, «the twin towers». And maybe add some snow crystals or tracks from the snow cat. But this is just some of my ideas at the moment.

Brochure and poster for the waterpark. - 6 page A5 portrait brochure (folder) - Poster size A3 portrait My client needs a brochure and poster with opening hours for advertising for the upcoming season. The brochure and poster that they currently use has had the same layout for many years, and they want something new. I will be taking some of the photos for these products. And I`m working with a photographer thats going to take the photos that need more technical skills than I have. This way I can get the photos I need and want for the products. In this task I also have to make a calendar with opening hours. I have added a bit of extra time for this, since it is from januar-december 2017, and I think its going to take some time to make.

Newspaper add - Paper add Size 246 x 365 cm. Im making an New year-add for the client. This is a full page add in a newspaper. It will consist of both text and image.

PRODUCT DESCRIPTION !4

I will be taking one or two photos for this, so that I can have a «2017 photo» for the final product.

Postcards - A6 format 14,85 x 10,50 cm. (4+1)The client needs some updated postcards. I`m making 5 different cards, using the same vector elements from the other products to have a «red line» through my products. I will be taking some photos for this. But due to the season I can only take autumn-, winter- or indoors photos. The client has a lot of photos I can use from other seasons.

Deadlines The deadline for the GRAP is on 16/12/16. Personal deadline on «Brochure 1» is 04/11/16, because this is going to be in the client’s catalogue for 2017, and has deadline in the end of November.

Personal deadline for the Newspaper add is 09/11/16. This is so that I can have it printed in time to have any effect for the client. And potentially bring them more guests. And so that I can see my final product printed in the newspaper.

Personal deadline for the waterpark brochure is 21/11/16 and for the poster 02/12/16. Because I want to see the finished product before I deliver my exam. Personal deadline for postcards is 25/11/16. I decided to do this before the poster, because the time of delivery is longer on the postcards than on the poster. And I wanted to have the products in hand before delivering my exam. I have also made a personal deadline for my car decal, 09/12/16, so that I can get it printed before I deliver my exam. I have spoken to the local printer, and they usually use maximum 4 days on a job like this. Due to it being in December, they probably have a lot to do. And I hope I get the print in time to have the car photographed in my report.

PRODUCT DESCRIPTION !5

Project Schedule Exam 2016 Elise Aasen HåtveitWeek Day Date Time Hours Task Task in detail Checkpoint

1 Monday 24/10/16 0800-1200 4 Client meeting . Research

Establishing what kind of style, color, typography the client would like on the different products Go through inspirational brochures from client

1 Tuesday 25/10/16 0800-1200 4 Research Brochure 1 Idea development

Internet, pinterest (moodboard), look for ideas and inspiration Book appointment for print Draw mindmap, Make color map on Kuler

Research and idea development Brochure 1 done!

1 Wednesday 26/10/16 0800-1200 4 Sketches Brochure 1

Make sketches for layout on Brochure 1 Make document, adding grid and guidelines on pages, make master page

Sketches Brochure 1 done!

1 Thursday 27/10/16 0800-1200 4 Brochure 1 Adding text and photos from client, take photos if needed

1 Friday 28/10/16 0800-1200 4 Brochure 1 Report

Work on vector Make report template, add notes from week 1

2 Monday 31/10/16 0800-1200 4 Brochure 1 Work on vector, add to brochure

2 Tuesday 01/11/16 0800-1200 4 Brochure 1 Adjustments of vector, text and photos in brochure

2 Wednesday 02/11/16 0800-1200 4 Brochure 1 Adjustments of vector, text and photos in brochure

2 Thursday 03/11/16 0800-1200 4 Brochure 1 Client meeting

Adjustments of the design in brochure 1 Consult meeting with client. Any changes?

2 Friday 04/11/16 0800-1200 4 Report Brochure 1 . Newspaper add Research

Add notes from week 2 in report Finalize product and send file to client to use in catalog. Finalize product for print, send to print after client has approved Internet, pinterest (moodboard), look for ideas and inspiration

Brochure 1 done! Research Paper add done!

3 Monday 07/11/16 0800-1200 4 Idea development Sketches Newspaper add

Draw mindmap, Make color map on Kuler Make sketches for layout on Magazine add Book add in newspaper Take photos I need for the add «2017 New years»

Idea development, sketches for paper add done!

3 Tuesday 08/11/16 0800-1200 4 Newspaper add . Client meeting

Make document, adding grid and guidelines. Add text and photo from client Consult meeting with client. Any last changes?

3 Wednesday 09/11/16 0800-1200 4 Newspaper add Research Water Park (W.P) brochure (b)

Finalize product for print, send to print after client has approved Internet, pinterest (moodboard), look for ideas and inspiration Book print

Newspaper add done! W.P b research done!

3 Thursday 10/11/16 0800-1200 4 Idea development Sketches W.P b

Make color map on kuler Make sketches for layout on W.P b

Idea development and Sketches W.P b done!

3 Friday 11/11/16 0800-1200 4 Report Design manual W.P b

Add notes from week 3 in report, remember sources Make template for Design manual Adding grid and guidelines on pages, make master page

4 Monday 14/11/16 0800-1200 4 W.P b Take the photos thats needed for products, work on vector to be used in both W.P brochure and poster

4 Tuesday 15/11/16 0800-1200 4 W.P b Work on vector and make calendar for opening hours

4 Wednesday 16/11/16 0800-1200 4 W.P b Add vector and adjust layout if needed

4 Thursday 17/11/16 0800-1200 4 W.P b Client meeting

Adding text and pictures from client. Consult meeting with client. Any changes?

4 Friday 18/11/16 0800-1200 4 W.P b Report

Adjustments of text and photo if needed Add notes from week 4 in report, remember sources

5 Monday 21/11/16 0800-1200 4 Client meeting W.P brochure

Consult meeting with client. Any last changes? Finalize W.P. b and give to client, send to print after client has approved.

W.P b done!

5 Tuesday 22/11/16 0800-1200 4 Research Idea development Sketches Postcards

Internet, pinterest (moodboard), look for ideas and inspiration Draw mindmap, use colormap and vector from other products Make sketches for layout on Postcard

Research, idea development, sketches postcards done!

5 Wednesday 23/11/16 0800-1200 4 Postcards Take photos thats needed, make document, add grid and guidelines,

5 Thursday 24/11/16 0800-1200 4 Postcards Client meeting

Add photos Consult meeting with client. Any last changes?

Week Day Date

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5 Friday 25/11/16 0800-1200 4 Postcards Report

Finalize postcards and send to print after client has approved. Add notes from week 5 in report, remember sources

Postcards done!

6 Monday 28/11/16 0800-1200 4 Research W.P poster (p)

Internet, pinterest (moodboard), looking for ideas and inspiration

Research W.P p done!

6 Tuesday 29/11/16 0800-1200 4 Idea development Sketches W.P p

Draw mindmap, use color map from W.P b Make sketches for W.P p

Idea development and sketches W.P p done!

6 Wednesday 30/11/16 0800-1200 4 W.P Poster Adding grid and guidelines,add text and photos from client

6 Thursday 01/12/16 0800-1200 4 W.P Poster Work on layout, use vector and calendar from W.P b

6 Friday 02/12/16 0800-1200 4 Client meeting W.P p Report

Consult meeting with client. Any last changes? Print W.P p after client has approved Add notes from week 6 in report, remember sources

W.P p done!

7 Monday 05/12/16 0800-1200 4 Research Idea development Car decal

Internet, pinterest (moodboard), looking for ideas and inspiration Draw mindmap, make color map on Kuler if needed

Research and idea development Car decal done

7 Tuesday 06/12/16 0800-1200 4 Sketches Car decal

Make sketches for layout on Car decal Work with photos, logo and or vector in decal

Sketches Car decal done

7 Wednesday 07/12/16 0800-1200 4 Car decal Work with photos, logo and or vector in decal

7 Thursday 08/12/16 0800-1200 4 Client meeting Consult meeting with client. Any last changes?

7 Friday 09/12/16 0800-1200 4 Car decal Report

Get car decal printed on the car after client has approved Go more in depth with both text and image Start to finalize the report adding pictures, content, pages etc

Car decal done!

8 Monday 12/12/16 0800-1200 4 Design manual Write overview of client, info on fonts, logo, color palette

8 Tuesday 13/12/16 0800-1200 4 Design manual Go more in depth with both text and image

8 Wednesday 14/12/16 0800-1200 4 Report Design manual

Proof read Proof read

8 Thursday 15/12/16 0800-1200 4 Finalize products for submission

Go over all prints, report, design manual, anything missing? Anything that should be improved/changed?

8 Friday 16/12/16 1100-1500 4 Submission Submit assignment at Moodle, and send mail to Nina Exam complete!

Hours spent 160

Time Hours Task Task in detail CheckpointWeek Day Date

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