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DANIELE MUSTARO
© 2020 by Daniele Mustaro
PROCESS
PORTFOLIO HIGHLIGHT DECK
Version 2.1
ABOUT | 01 of 35
02
13
Business FocusedCollaboration Tool
28
Innovative Meeting & Planning Software Startup
Consumer FocusedTask & To-Do App
Plant-Based Airport Food Startup App
PRODUCT DESIGN | UX / UI | PROTOTYPING
Insight into how I Approach Projects
ABOUTA Brief Snapshot
of Daniele Mustaro
03
04 21
| ABOUT
MASTER OF FINE ARTS CSUN | SCREENWRITINGSumma Cum Laude
BACHELOR OF ARTS SSU | COMMUNICATIONS Magna Cum Laude
SCRUM ALLIANCE CERTIFIED SCRUM PRODUCT OWNER
®
GOWALL | LEAD DESIGNER
MEETZE | FOUNDER / DESIGNER
EAT GRE | LEAD DESIGNER
DONE | FOUNDER / DESIGNER
© 2020 by Daniele Mustaro
Hi, I’m Daniele! I’m a Senior UX / UI /
Product Designer who is passionate
about creating brand new software
and collaborating with great people
to help improve existing software.
I have five years of in the trenches
start-up experience and over a decade
of entertainment industry and business
consulting experience. I also write
fiction and compose music for fun.
ABOUT | 02 of 35
| PROCESS
© 2020 by Daniele Mustaro
PROCESS | 03 of 35
Understand+ Research
+ Interviews
Define+ Personas+ Analysis
Ideate+ Sketches
+ Wireframes
Create+ Mock-Ups+ Prototype
Validate+ Test
+ Refine
GoWall takes the familiar concept of sticky notes on a
whiteboard and transforms it into a digital experience.
Users create and share interactive online notes that can be
liked, voted upon, organized, grouped, filtered, exported on
demand and much more. GoWall is used by SMB, F500,
and F2000 customers and has received shout-outs in
Entrepreneur, Inc. and Forbes.
Company: GoWall Role: Lead Designer Duration: 5 Years
Highlights of my tenure at GoWall include; (1) creating a
new development approach which led to faster releases,
substantial cost savings and improved team morale, (2)
creating easy to navigate interactive user guides endorsed
by new and existing users, and (3) leading an in-depth,
year-long product redesign that received phenomenal
feedback. Read on to learn about the GoWall redesign..
© 2020 by Daniele Mustaro
MEETZEE | 04 of 35
© 2020 by Daniele Mustaro
MEETZEE | 05 of 35
We conducted in-depth interviews with current GoWall users, perspective GoWall users, key stakeholders and meeting facilitators in order to identify and validate key improvement areas:
| RE S D E S I G N
30+Interviews with
current users
20+Interviews with
perspective users
10Interviews with
key stakeholders
5Interviews with
meeting facilitators
© 2020 by Daniele Mustaro
MEETZEE | 06 of 35
We then analyzed interview feedback to help us prioritize and improve the most pressing concerns we had identified:
1. Access Logistics
2. Add People
3. Add Emails
4. Create Invite List
5. Send Invite List
Text Heavy Instructions
Complicated Process Flows
Confusing Icons
Unclear Log In and Sign Up Too Many Environments
| RE S D E S I G N
© 2020 by Daniele Mustaro
With our various improvement areas identified and prioritized, I begin creating hand-drawn sketches.
I shared my top sketches, got feedback, then started work on black and white wireframes.
MEETZEE | 07 of 35
| RE S D E S I G N
© 2020 by Daniele Mustaro
After extensive feedback, I incorporated our new logo and color palette into a hi-fi mock-up.
And once the mockup was complete, I linked them together to create a prototype.
MEETZEE | 08 of 35
| RE S D E S I G N
© 2020 by Daniele Mustaro
With the prototype complete, we tested it with various users and made changes or refinements as needed.
And here was the final result…
MEETZEE | 09 of 35
| RE S D E S I G N
© 2020 by Daniele Mustaro
BEFORE REDESIGN
AFTER REDESIGN
MEETZEE | 10 of 35
| RE S D E S I G N
‘Comment’ and ‘Like’ notes Edit and delete notes
New icons with descriptionsNew ‘Group’ capability
© 2020 by Daniele Mustaro
| RE S D E S I G N
We simplified the Share Wall feature so a single action was needed within just one environment
We eliminated icon confusion by improving design, layout and
presentation of nav icons
Updating the invite method from email to a single shareable hyperlink
eliminated invite confusion
Reducing the number of environments from 7 to just 3 decreased average
learning time by over 50%
We streamlined signup and login and reduced average sign up time from 3 minutes to just 30 seconds
MEETZEE | 11 of 35
© 2020 by Daniele Mustaro
Interactive Participant and Facilitator PDF User Guides I
created received rave reviews for helpfulness and increased
user adoption and usage
| U S E R G U I D E S
MEETZEE | 12 of 35
Meetzee is software I designed to help the average person
run an effective meeting with minimal effort. After
spending thousands of hours researching meetings, diving
into the competitive meeting landscape, conducting
interviews with novice and professional meeting facilitators
across the world, and previously building meeting software,
I took everything I learned and created Meetzee in 2019.
Company: Meetzee Role: Founder / Designer Duration: 1 Year
Meetzee includes a fully prototyped desktop app, mobile
app, and website. With Meetzee, users create a meeting
agenda in advance or on the fly, capture and collate
feedback, assign post-meeting action items and more.
The app features no-touch user upgrade paths so users can
step up from ‘freemium’ to ‘paid’ in order to unlock more
features. Read on to learn how I created Meetzee...
© 2020 by Daniele Mustaro
MEETZEE | 13 of 35
© 2020 by Daniele Mustaro
Interviewed over 50 people who run meetings
Analyzed over 200 reviews of meeting software
Read over 100 articles about meetings
When creating Meetzee, I wanted to expand my understanding about meetings. Here’s what I did:
Through research and interviews, I learned that existing meeting solutions fall short…
Web Conferencing
Chat and Instant Messaging are helpful but don’t make an
unproductive meeting productive
Meeting Consultants
Hiring experts may be helpful but using them for every meeting is
expensive and impractical
AI Assistants
Recording and transcribing are helpful but don’t make an ineffective meeting effective
MEETZEE | 14 of 35
| D E S I G N
© 2020 by Daniele Mustaro
MEETZEE | 14 of 35
Based upon my research and interviews, I identified three primary user personas. Here is a brief summary:
And by way of analysis, I determined meetings require specific core capabilities to be successful:
They require a purpose and a plan
Average Andy
Role
Andy has no formal training in how to run effective
meetings, reluctantly runs them as ‘part of the job’, and
could greatly benefit from some basic help
Goal
Andy wants an easy way to run better meetings that
produce meaningful results and require little effort from
him or his participants
Professional Paula
Role
Paula knows meetings basics, runs meetings
regularly, and would be open to improving them if there was a way to do so
without much effort
Goal
Paula wants to streamline meeting preparation and
data gathering so meetings are more effective with
minimal time investment
Expert Erin
Role
Erin is a trained, expert facilitator who knows how
to run great meetings and is paid to do so by companies
and organizations that demand results
Goal
Erin wants a powerful way to engage all participants and reduce painful, time-consuming transcription
of meeting data
They require a way to rapidly capture and share input
They require a way to assign next steps
| D E S I G N
© 2020 by Daniele Mustaro
I then created a high-level feature list (not shown) and begin rapidly creating hand-drawn sketches.
I shared my top sketches, got feedback, then started work on black and white wireframes.
MEETZEE | 16 of 35
| D E S I G N
© 2020 by Daniele Mustaro
MEETZEE | 17 of 35
Based upon user feedback, I created a hi-fi mockup of the top wireframe design.
And once the mockup was complete, I created a functional Meetzee prototype.
| D E S I G N
© 2020 by Daniele Mustaro
With the prototype complete, I tested it with users and made minor refinements as needed.
And here was the final result…
MEETZEE | 18 of 35
| D E S I G N
© 2020 by Daniele Mustaro
View scheduled Meetings
Easily create an Agenda
Rapidly capture feedback
Effortlessly assign tasks
D e s k t o p A p p
MEETZEE | 19 of 35
© 2020 by Daniele Mustaro
View upcoming Meetings Capture feedback
Sign Up / Log In
Add and browse Notes
Assign Tasks
M o b i l e A p p
MEETZEE | 20 of 35
Do-Do-Do-Done is a to-do app I designed to help people
transform their to-dos into dones. Do-Do-Do-Done
combines a clean, simple interface with a robust feature set
that includes the ability to set due dates, reminders, tag
tasks, filter to-do’s and more. Do-Do-Do-Done received
extensive developer interest on Angel.co and is currently
slated to be available for download by the end of 2020.
Company: Do-Do-Do-Done Role: Founder / Designer Duration: 3 Months
Do-Do-Do-Done is unique among my projects because I
wanted to design a to-do app that was both intuitive and
imbued with a clean, Google-inspired look and feel.
Do-Do-Do-Done improves on feature-sets users often
grumble about with existing to-do apps while also creating a
sense of calm so users feel less stressed as they tackle their
to-dos. Read on to learn how I created Do-Do-Do-Done...
© 2020 by Daniele Mustaro
MEETZEE | 21 of 35
© 2020 by Daniele Mustaro
Interviewed 10 people who use to-do apps
Analyzed 50 reviews of to-do software
Read 25 articles about to-do software
When creating Do-Do-Do-Done, my first step was to learn more about existing to-do apps:
Through research and reading reviews, I learned existing to-do apps fall short in a few areas…
Challenging Filters
The way filters are laid out –when available – is often
challenging and/or unintuitive
Busy Interface
Many to-do apps serve up a busy interface that can be feature filled but also overwhelming
Sub-Par Reminders
Non-existent or difficult-to-use reminder option that notifies
users of upcoming tasks
MEETZEE | 22 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Based upon my research and interviews, I identified three primary user personas. Here is a brief summary:
And by way of analysis, I determined to-do apps require specific capabilities to be successful, including:
They require a clean and intuitive interface
Capable Cam
Role
Cam admits he’s super disorganized but is smart
enough to know organizing and prioritizing to-dos will
help him be more successful
Goal
Cam is keenly aware he will accomplish more of his
goals if he finds a way to create and complete tasks
Busy Barbara
Role
Barbara does her best to get tasks done but is so busy with work and family she frequently misses to-dos
because of overwhelm
Goal
Barbara wants to find a way to stop missing or forgetting
important, mission-critical family and work to-dos
Taskmaster Tom
Role
Tom does a decent job getting tasks done but relies on memory or hand-written lists because existing to-do
apps are too much work
Goal
Tom is open to a convenient and easy way to create and knock out tasks as long as it
requires little to no effort
They require an easy way to set reminders
They require useful filter and search capabilities
MEETZEE | 23 of 35
| D E S I G N
© 2020 by Daniele Mustaro
I then created a high-level feature list (not shown) and begin rapidly creating hand-drawn sketches.
I received feedback on various sketches, then started work on black and white wireframes.
MEETZEE | 24 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Based upon user feedback, I created a hi-fi mockup of the top wireframe design.
And once the mockup was complete, I created a functional Do-Do-Do-Done prototype.
MEETZEE | 25 of 35
| D E S I G N
© 2020 by Daniele Mustaro
With the prototype complete, I tested it with users and made minor refinements as needed.
And here was the final result…
MEETZEE | 26 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Easily create a ‘To-Do’ Filter ‘To-Do’s’
Sign Up / Log In
Customize your ‘To-Do’
Apply filters
MEETZEE | 27 of 35
M o b i l e A p p
Eat Green was founded by two remarkable women on a
mission to help busy travelers easily find and order plant-
based food at Airports. The Eat Green App lets users select
an airport, browse venues and menus, and order vegan and
vegetarian meals ready to pick up at their convenience. I’m
thrilled I had the opportunity to collaborate with such
conscious co-founders to create an interactive prototype.
Company: Eat Green Role: Lead Designer Duration: 8 Weeks
Eat Green was fun and challenging because it placed a
predominant focus on engaging images - for airport and
venue selections – rather than text heavy interactions.
Another consideration we built in was a bit of future
proofing in the sense that as Eat Green expands its plant-
based offerings beyond airports, an additional ‘select
venue’ can easily be included without requiring redesign.
© 2020 by Daniele Mustaro
MEETZEE | 28 of 35
© 2020 by Daniele Mustaro
Interviewed the Eat Green co-founders
Analyzed reviews of potential competitors
Created list of potential competitors
The Eat Green co-founders know their users and market so I focused on potential competitors:
Through research and reading reviews, I learned plant-based food apps often fall short in these areas:
Inability to Order
Many plant-based food apps help people find food, but do not
offer an ability to order food
Dated Interface
With rare exception, many plant-based food apps look antiquated
and can be challenging to use
Sub-Par Search
Most plant-based food apps can’t search across different
point-of-sale systems
MEETZEE | 29 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Based upon my research and interviews, I identified three primary user personas. Here is a brief summary:
And by way of analysis, I determined the Eat Green app would benefit from specific features, including:
Ability to easily browse and place orders
Gluten-Free Faye
Role
Faye is both vegetarian and gluten-free. She’s working on becoming fully plant-
based but right now staying gluten-free is a top priority
Goal
Faye wants an easy way to broaden her plant-based options and avoid gluten reactions when traveling
Selective Sam
Role
Sam isn’t strictly vegetarian or vegan but eats plant-based when out because
he doesn’t eat animal products of unknown origin
Goal
Sam wants to avoid eating factory farmed meat and
instead eat primarily plant-based when traveling
Plant-Based Bella
Role
Bella is entirely plant-based, but still struggles to easily find and order plant-based food out - especially when
traveling for work
Goal
Bella wants a fast way to discover – and order – new plant-based options so her food is ready when she is
Ability to search across airport point-of-sale systems
Ability to filter by vegan, vegetarian and gluten-free
MEETZEE | 30 of 35
| D E S I G N
© 2020 by Daniele Mustaro
I then created a high-level feature list (not shown) and begin rapidly creating hand-drawn sketches.
I shared my top sketches, got feedback, then started work on black and white wireframes.
MEETZEE | 31 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Based upon co-founder feedback, I created a hi-fi mockup of the top wireframe design.
And once the mockup was complete, I created a functional Eat Green prototype.
MEETZEE | 32 of 35
| D E S I G N
© 2020 by Daniele Mustaro
With prototype complete, I tested and collaborated with co-founders to make refinements as needed.
And here was the final result…
MEETZEE | 33 of 35
| D E S I G N
© 2020 by Daniele Mustaro
Select an ‘Airport’ Place an order
Sign Up / Log In
Explore Venues & Menus
Get order status updates
MEETZEE | 34 of 35
M o b i l e A p p
DANIELE MUSTARO | SENIOR DESIGNER
© 2020 by Daniele Mustaro
END DECK
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w w w .dani e l e m u s ta ro . c o m
CONTACT INFORETURN TO START
ABOUT | 35 of 35