Quarterly

BRIEF/

Create a logo and identity for publishing house; Hescott and Kroener and design the colophon and launch issue cover for their showcase publication ‘blueline’

AUDIENCE/

Literature lead with an interest in contemporary publications and content.

CONTEXT/

The logo for Hescott and kroener will be seen on every publication they publish, their online presence and general collateral. Blueline will be a quarterly printed publication.

RESOLUTION/

Logo and identity

Web design

Colophon and magazine cover

PRINTED COLLATERAL/

Branded stationary for Hescott & Kroener;the printed materials feature the publisher’s spot colour to create a distinctive and recongnizable visual identity.

BUSINESS CARDS/

The business cards are printed on a layered stock, the contact information and logo are featured on the pale side whilst the back is completely spot green.

SPECIFICATIONS/

Connoisseur Soft White 110gsmlayered with bespoke colouredstock 80gsm

Pantone Hexachrome Green M

Aller light Italic

Aller Bold

WEBSITE/

The publishing house will have an online resource where clients and customers can access Hescott & Kroener’s current and upcoming releases, news, events and purchase products through the online shop.

PUBLICATION/

Hescott and Kroener’s sister magazine released quarterly. Named Blueline after the photographic proofs of printing plates, it connotes the showcasing and previewing of unreleased publications.

AUDIENCE/

Literature lead with an interest in contemporary publications and content.

COLOPHON/

Quarter Fold Format (270mm x 202mm)

Connoisseur Soft White 110gsm

Bespoke typeface (Blueline)

Bebas Neue (Quarterly)

Bell MT & Bell MT (Body Text)

Mint Julep // Restrum hit fugia nonsecus.Lesequi bla aut ut liquamus dus di te moluptis eum num, sim volupis por maiorerat aut aut untione sequodip

‘Wooden Windows’ preview // Nam quia cum, alita et expedis tinullandus ipsam, occum aut ad mo ene pos ex eictur?

Lightspeed Champion// Mendis et aut arum que si occust ut istiatusapic to tecti doluptas ever-umqui dolorat que nisim fugi.

£5.99 // $9.99 // €6.89

Quarterly

04 Issue 2011

Fuller’s ‘Crowd Maze’//Nam quia cum, alita et expedis tinullandus ipsam, occum aut ad mo ene pos ex eictur?

Tin Leg// Mendis et aut arum que si oc-cust ut istiatusapic to tecti doluptas everumqui dolorat que nisim fugi.

Frankfurt Literature Fair// Restrum hit fugia nonsecus.Lesequi bla aut ut liquamus dus di te moluptis eum num, sim volupis por maiorerat aut aut untione sequodip.

£5.99 // $9.99 // €6.89

Quarterly

03 Issue 2011

Food for Thought // As digital cookbooks hit the kitchen, we take a look at H&K’Snew interactive ipad cooking app.

Back to Basics // A preview at H&K’SMiddle Eastern literature collection, including Zad Noshahis’s Tear Ablu’.

No Control? // An exclusive interview with Mark Feltrup, Author of ‘Rebel Tamed’

£5.99 // $9.99 // €6.89

Quarterly

02 Issuev 2011

PROPOSALS/

The three remaining issues for the calender year will carry on the theme of each being dedicated to one of the four CMYK colours. This relates directly to the title ‘Blueline’ a term used in publishing for the photographic proofs of the printing plates in litho printing.