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Chapter 3 Product Design

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o Product Development Process

o Economic Analysis of Development Projects

o Designing for the Customer

o Design for Manufacturability

o Measuring Product Development Performance

OBJECTIVES

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In Class Presentation

Ryan Dennhardt

Barista’s Daily Grind

Wednesday, August 29

Reading Assignment:

http://www.baristasdailygrind.com/story.html

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Plant Tour - Cash-Wa Distributing

401 West 4th Street

Kearney, NE

(308) 237-3151

Date: Wednesday September 26th

Time: Tour starts at the Cash-Wa

exactly at the start of class

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Plant Tour - Baldwin Filters Inc

4400 Highway 30 E, Kearney, NE (308) 234-1951

Date: Friday, November 9, 2012

Time: Tour starts at Baldwin Filters exactly at the

start of class

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Typical Phases of Product Development

Planning

Concept Development

System-Level Design

Design Detail

Testing and Refinement

Production Ramp-up

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Economic Analysis of Project Development Costs

Using measurable factors to help determine:

o Operational ______________________decisions

o Go/no-go milestones

Building a Base-Case Financial Model

o A ______________consisting of major cash flow

o Sensitivity Analysis ____________ questions

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Designing for the Customer

Ideal

Customer

Product

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Designing for the Customer:

Quality Function Deployment

•Interfunctional teams from marketing, design

engineering, and manufacturing

•__________ of the customer

•House of ______________

11 Designing for the Customer: The House of Quality

Customer requirements

information forms the

basis for this matrix.

They are translated into

engineering or

operating goals.

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13 Designing for the Customer:

Value Analysis/Value Engineering

Achieve equivalent or better performance at a lower cost

while maintaining all functional requirements defined by

the customer

Does the item have any ____________ that are not

necessary?

Can two or more parts be ___________________?

How can we cut down the ___________?

Are there _______________parts that can be eliminated?

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Design for Manufacturability

Traditional Approach

____________________________________

Concurrent Engineering

__________________________________

Dodge Viper article

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Design for Manufacturing and Assembly

Greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts:

1. During the operation of the product, does the part move relative to all other parts already assembled?

2. Must the part be of a different material or be isolated from other parts already assembled?

3. Must the part be separate from all other parts to allow the disassembly of the product for adjustment or maintenance?

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Measuring Product Development Performance

Measures •Freq. of new products introduced

•Time to market introduction

•Number stated and number completed

•Actual versus plan

•Percentage of sales from new products

•Engineering hours per project

•Cost of materials and tooling per project

•Actual versus plan

•Conformance-reliability in use

•Design-performance and customer satisfaction

•Yield-factory and field

Performance

Dimension

17 A look deep into the electronic guts of

Apple's new iPad has revealed that the basic

version of the device costs about $260 to

manufacture, according to the research firm

iSuppli.

http://www.ipadnewsdaily.com/ipad-

breakdown-whats-inside-and-what-it-costs-

to-make-0711/