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Production Formats WorkshopMadrid – 10th and 11th October 2007
Peter Sykes – Sony Professional Solutions Europe
HD channels are increasing
Source: HDTV in Europe:One year on, where are we now?
Ben Keen, Screen Digest
HD Masters conference 25th June 2007
Channels launched in 2005/6
Source: HDTV in Europe:One year on, where are we now?
Ben Keen, Screen Digest
HD Masters conference 25th June 2007
More activity in 2007
Source: HDTV in Europe:One year on, where are we now?
Ben Keen, Screen Digest
HD Masters conference 25th June 2007
One question …. many answers …
“I want the fastest operation”
“Low cost”
“I want compatibility with my existing tape library” “I want the best picture
quality”
“I want surround sound audio with my pictures”
“I want a camcorderthat’s compact”
“I want the latest technology” “I must be sure that broadcasters will accept my material”
“I’m shooting movies. I want simple film-style operation”
One question …. many answers …
“I want the fastest operation”
“Low cost”
“I want compatibility with my existing tape library” “I want the best picture
quality”
“I want surround sound audio with my pictures”
“I want a camcorderthat’s compact”
“I want the latest technology” “I must be sure that broadcasters will accept my material”
“I’m shooting movies. I want simple film-style operation”One size does not fit all
Tape-based line-up
“Entry-level”
“High-end”
The Perfect Entry to the World of HD
• Great HD quality (MPEG-2 long GOP at 25Mbps)
• Low cost equipment and 6mm tape
• Compatibility SD replay for an elegant migration to HD– DV, DVCAM, DVCPRO
0
50,000
100,000
150,000
200,000
250,000
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09
(units) Below $10K Camcorder Market
80,000 unitsmarket size
HDV Opportunity
Expansion of HDV line-up
Z1E
V1E
A1E
New Interchangeable Lens Models
HVR-HD1000E
Continued strong commitment to HDV
New HDV Interchangeable Lens Handy Camcorder
• HDV / DVCAM / DV recording and playback
• HDV 1080/50i and 25P native progressive recording
• 1/3-inch 3ClearVid CMOS Sensor™
• Interchangeable lens (Bayonet type)
• Carl Zeiss Vario-Sonnar T* lens
• Available in early 2008 at a tentative list price = €6250
New HDV Full-size Shoulder Camcorder
• HDV / DVCAM / DV recording and playback• HDV 1080/50i and 25P native progressive recording• 1/3-inch 3ClearVid CMOS Sensor™• Interchangeable lens (Bayonet type)• Carl Zeiss Vario-Sonnar T* lens• 4ch audio recording capability• Standard cassette size compatibility• HD-SDI / SD-SDI output• Available in early 2008 at a tentative list price < €8000
New HVR-HD1000E Entry Level Shoulder Camcorder
• HDV 1080i / DV recording and playback on miniDV cassette
• 1/3-inch ClearVid CMOS Sensor™
• Carl Zeiss Vario-Sonnar T* Lens with optical image stabiliser
• 6.1 Megapixel still image recording
• No DVCAM or XLR audio connectors
• Available in December 2007. Tentative list price = €1700
Worldwide Standard for Mainstream & Prestige TV
• Fantastic quality (HDCAM compression at 140Mbps)
• Ultra-reliable ½” tape transport
• Specially developed to meet the requests of European Broadcasters
• Compatible replay of Digital Betacam, MPEG IMX, Beta SX, Betacam SP and Betacam
• Over 35,000 camcorders and VTRs purchased
0
5
10
15
20
25
30
FY04 FY05 FY06 FY07
VTRsCamcorders
€ Million
Sales are growing
More users than ever before
• ORF (Austria)• RTL (Belgium)• Alfacam (Belgium) • TF1 (France) • F2 (France)• F3 (France) • TPS (France)• Canal+ (France)• Groupe TSF (France)• YLE (Finland)• BR (Germany)• Plazamedia (Germany)• Sat.1 (Germany)• SWR (Germany)
• Top Vision (Germany)• WDR (Germany)• Tele Record (Italy)• RAI (Italy)• NRK (Norway)• TV Norge (Norway)• TVN (Poland)• RTSI (Switzerland)• TVI (Switzerland)• Arqiva (UK)• Mersey TV (UK)• Observe (UK)• Sky (UK)• TV Skyline (UK) And many more …..
Some recent customers …
2006 HDW-F900R- Multi-format including 24P
2007 HDW-790P- Designed for high quality European TV production- 1080/25P and 50i switchable
Line up continues to strengthen
www.sonybiz.net/s2s
• IBC 2007 HDCAM showreel
• UEFA behind-the-scenes DVD shot on HDCAM
Spring 2007 edition
Sales and marketing tools
Sales and marketing tools
Price reduced by 10% from 1st October
HDW-F900R
HDW-790P
When Only the Ultimate Quality is Good Enough
• Visually lossless compression (MPEG-4 at 440Mbps and 880Mbps)
• 4:2:2, 10 bit
• RGB 4:4:4 for blue screen and Digital Intermediate (example: Star Wars Episode 3)
• 12 audio channels
Movies shot in CineAlta
Tape-based line-up
“Entry-level”
“High-end”
The Sony family of tapeless products for file-based production
HD operation with file-based workflow
• Familiar operation of Sony camcorders and VTRs, but with …
• File-based acquisition (non-tape media)
• Integration into IT based environments
• Robust, reliable, inexpensive optical media
• Major workflow benefits
• Over 23,000 XDCAM units purchased
Outer Lid withRubber Sealing
Inner Lid
Rubber Damper
XDCAM in Action – Proven Technology
Tapeless line-up (Pre-IBC 2007)
½-inch 3 x CCD sensors
Interchangeable lens
MPEG HD compression- MPEG-2 long GOP- 35, 25 and 18Mbps- 4:2:0
Line-up strengthened at IBC
New PDW-F355L New PDW-F335L New PDW-F75 New PDW-U1
New 50G Dual Layer Professional Disc
23.3GB 50GB
50 Mbps(MPEG IMX)
43 min 95 min
35 Mbps(XDCAM HD)
66 min 145 min
25 Mbps(DVCAM or XDCAM HD)
87 min 190 min
18 Mbps(XDCAM HD)
113 min 250 min
Recording Time
Recording time
PDW-F355L Professional Disc Camcorder
• Successor model to the PDW-F350L
• Main new features– Single Layer and Dual Layer Professional Disc– HD and SD-SDI output– Interval and cache recording in DVCAM mode– Low noise shooting mode
• Successor model to the PDW-F330L
• Main new features– Single Layer and Dual Layer Professional Disc– 2-inch 16:9 viewfinder (same as PDW-F355L)– Interval and cache recording in DVCAM mode– Low noise shooting mode
• PDW-F335K/2 also available supplied with Canon KH20x6.4 manual focus lens
PDW-F335L Professional Disc Camcorder
PDW-F75 Professional Disc Recorder
• Successor model to the PDW-F70
• Main new features– Single Layer and Dual Layer Professional Disc– DVCAM recording onto disc via SDI or composite input (with option)– Improved down converter performance– Trigger recording from camcorder via HD-SDI input
PDW-U1 Professional Disc Drive
• Main features
– Low cost XDCAM operation on the desktop– Single Layer and Dual Layer Professional Disc – Support for all XDCAM Professional Disc formats
~ XDCAM, XDCAM HD, XDCAM HD 422– USB2.0 interface to PC or Mac
M6 France
– First installation at Lille in 2006
– Four more regions signed for XDCAM HD in 2007
Lyon, Marseilles, Toulouse, Bordeaux
20 XDCAM HD camcorders8 XDCAM HD decks
Racetech UK
– Full system installation (~2.5M€)
– Recording, distribution and archive of UK based horse racing~ Over 60 x PDW-F75 decks~ 1 x XDCAM cart machine~ 1 x S-Petasite and 2 x HDXchange
RDF Television – “Scrapheap Challenge”
• Channel 4 UK • Migration from Beta SX• XDCAM HD camcorders• Avid MC V2.7
“The XDCAM HD is the best camcorder I have ever owned”
Alister Chapman, Ingenious TV
Ingenious TV
Ginger Productions – “Jack Osbourne Adrenaline Junkie”
http://www.sonybiz.net/jack
• XDCAM HD camcorders and decks• Apple FCP• International sales to 80 countries worldwide
Marketing tools
20% price reduction for demonstration unitsuntil end of November
New PDW-F355 New PDW-F335 New PDW-F75
IBC 2007 XDCAM HDshowreel now availablefrom Ventura
Tapeless line-up (IBC 2007)
½-inch 3 x CMOS
Fixed lens
MPEG HD compression- MPEG-2 long GOP- 35 and 25Mbps- 4:2:0
The first professional memory-based camcorder from Sony
New PMW-EX1
Main features
Latest memory card technology
Up to 100MB/s (800Mb/s)
Main features
Newly Developed ½” 1920 x 1080 Full HD Progressive 2.2 Mega CMOS Sensor
Multi-format:1080/59.94i, 50i, 29.97p, 25p, 23.98p720/59.94p, 50p, 29.97p, 25p, 23.98p
Line-up
Future Release…
Clip Browser
Windows Mac
USB Reader/Writer
Tapeless line-up (IBC 2007)
2/3-inch 3 x CCD sensors
Interchangeable lens
MPEG HD 422 compression- MPEG-2 long GOP- 50, 35 and 25 Mbps- 4:2:2
XDCAM HD 422
Legacy Format Support
1920 x 1080 4:2:2 @ 50Mbps1280 x 720 4:2:2 @ 50Mbps
Full HD (1920 x 1080)2/3” IT Progressive CCD
Dual Layer Disc (50GB)Single Layer Disc (23.3GB)
XDCAM HD 422
23.3GB 50GB
50 Mbps 43 min 95 min
35 Mbps 66 min 145 min
25 Mbps 87 min 190 min
18 Mbps 113 min 250 min
Recording Time
2/3” Full HD IT Progressive CCD
Three 2.2 Mpixel CCD sensors~ Same CCD as HDC-1500
Low-power Progressive Mode~ Same as HD Super Motion
14-bit A/D Converter
F11 Sensitivity (S/N Ratio 54dB)
PDW-700 Professional Disc Camcorder
AV InterfaceHD/SD SDI IN (Opt.)
Composite IN (Opt.)
Composite OUTOr HD-Y OUT
HD/SD SDI OUT(w/wo super impose)
HD/SD SDI OUT
i.LINK
PDW-700 Professional Disc Camcorder
IT Interface
i.LINKEthernet USB2.0
PDW-700 Professional Disc Camcorder
Half-rack Compact Size & Light Weight (6.3kg)
3-types of Power Supply ~ AC/DC/Battery
4.3” LCD Panel
Control Display Video Display Thumbnail Display
PDW-HD1500 Professional Disc Recorder
IBC 2007 Preliminary product announcement (product details on Dealernetand www.sonybiz.net)
NAB 2008 Official worldwide launch
May 2008 First scheduled deliveries worldwide
PDW-700 Tentative list price = €30k
PDW-HD1500 Tentative list price = €19k
XDCAM HD 422 – Schedule
Sony HD line-up
AG-HVX200
AJ-HPX2100
NEW
AJ-HPX3000
AG-HPX500
P2 DriveP2 Gear
P2 Mobile
P2 Deck
NEW
NEW
Competition
CCD Sensor Resolution
10,000
20,000
25,000
30,000
15,000
(Euro)
Panasonic
(AJ-HPX3000) €49,900List*
29,900k*
€LIST Price
13.5k**AJ-HPX500
13.6k
PDW-F335
29.9k
PDW-700XDCAM HD
XDCAM HD 422
5,000
22.8k
PDW-F355Tentative
AJ-HPX2100
37k
HDW-790P
HDCAM
35,000
1280 x 720
960 x 540
1920 x 1080
1920 x 1080
29,900k**AJ-HDX900
1280 x 720
1920 x 1080
1440 x 1080
* Source = www.panasonic-broadcast.com ** Source = www.creativevideo.co.uk
Sony HD line-up
Summary
• The strongest HD line-up in the industry
• Significant new additions at IBC
• Massive installed base worldwide
• Flexible choice of media– Tape, Disc and Memory card
• The most professional accredited dealer network
Thank You
