ONUORA MIKE AMOBI 3579 East Foothill Blvd, Suite #254 • Pasadena, California 91107

(626) 463-3908 • oamobi@amobi.com

SENIOR MANAGEMENT: Online Marketing & Strategy Accomplished executive with exposure to multinational environments, in addition to a verifiable history of upward career progression. Well-traveled consultant with key global network of contacts and relationships with geographically dispersed teams. Analytical strategist practiced in blending traditional business principles with new media concepts. Credible communicator; understands diverse viewpoints and presents ideas clearly to individuals at all levels, including C-Level executives. Additional areas of expertise include:

Digital Marketing • Email Marketing • Social Media Marketing • Marketing Strategy • SEO • Online Advertising • Digital Strategy • CRM • Google Analytics • Contractor Negotiations • IT Deployment Planning • Vendor Selection & Management • Team Building • Structural Reorganizations • Partnerships & Collaborations • Public Speaking • Offshoring Strategy & Policy Management • Consulting • Sarbanes-Oxley • Resource Utilization• Online Sales and Marketing. • Search Engine Optimization • Online Social Network Development. • Online Strategy Development.

PROFESSIONAL EXPERIENCE

LEARN ABOUT THE WEB INC., Pasadena, California • 2011 – Present Independently owned startup

Founder, CEO Responsible for the creation, staffing and fundraising for this startup. Managed a team of 10 employees and 32 contractors. Responsible for strategic direction and execution from inception until successful acquisition.

Responsibilities: • Raising investment funding for annual operations. • Managing a mix of 42 employees and contractors. • Working with LMS experts to position our online Learning Management System appropriately. • Responsible for the overall direction and strategy of the company. • Overall budgeting responsibilities. • Responsible for the management and positioning of products. • Leveraging all assets for optimized online media, publicity and promotional efforts. • Executive networking and management of sales efforts. • Ultimately responsible for the management and execution of search engine marketing campaigns. • Responsible for the acquisition of new sources of revenue through sponsored advertising and

partnerships. • Extensive management of online marketing teams: Webmasters, Graphic Artists, SEO, Web

Information Architects and online Business Development teams. • Attending relevant industry conferences and shindigs. • Responsible for vendor selection for our IT software or hardware requirements.

NNIGMA INC., Pasadena, California • 2008 – 2011 Independently owned startup based in Pasadena California

Director, Online Marketing Responsible for online strategy and revenue generation.

Responsibilities: • Digital Marketing, Email Marketing, Social Media Marketing, Marketing Strategy, SEO, Online

Advertising, Digital Strategy, CRM and Google Analytics. • Responsible for the overall online direction and strategy of the company. • Lead marketing planning sessions for introduction of new ideas and repositioning of products. • Responsible for the management of the overall Capital and Opex budget and salaries. • Leveraging all assets for optimized online media, publicity and promotional efforts. • Ultimately responsible for the management and execution of search engine marketing campaigns. • Oversight of creative and content development for websites, landing pages, email campaigns and

other marketing tools to build traffic and loyalty. • Responsible for the acquisition of new sources of revenue through sponsored advertising and

partnerships. • Responsible for the tracking and analysis of search results to ensure profitability. • Coordinate weekly, monthly and quarterly ROI reporting Management of online marketing teams:

Webmasters, Graphic Artists, SEO, Web Information Architects and online Business Development teams.

• Responsible for keeping up with new online tech trends and fostering relationships with best of breed advertising companies (Kontera, Tribal Fusion, Google Adwords/Adsense etc).

• Responsible for understanding the psyche of our customers and the best, cost effective and most creative ways to engage them online.

• Responsible for vendor selection for our IT software or hardware requirements. • Attending technical conferences to establish and maintain relationships with best of breed online

marketers.

WARNER BROS, Burbank, California • 2007 - 2008 Premier entertainment subsidiary of Time Warner inc. with approx 10,000 employees worldwide.

Senior Manager Manage concurrent projects within the areas of content filtering, application security,

corporate legal applications, eDiscovery and Electronic Documents and Records Management (EDRM).

Responsibilities: • Manage development/support team and contractors on multimillion dollar engagements • Client facing liaison to Corporate Legal and several other entertainment Business Units • Management of capital vs. operating budgets for multiple projects • Responsible for proactive initiation of six figure technology projects with the business units. • Heavily involved in the process and technical integration required for the acquisition of another

movie studio. • Managed multiple contractor relationships in the legal and records management space.

KAISER PERMANENTE, Pasadena, California • 2002 - 2007 $31 billion Healthcare Corporation with 5,000 IT employees worldwide.

Senior Project Manager Drive concurrent projects within the areas of HR, Financials, CRM, Audit and Sarbanes-Oxley (SOX) among others. Manage a $7 million budget. Provide direction to 4 Senior

Managers, supervise 10 employees and mentor junior project managers. Refine strategies with core groups including Enterprise Architecture and Finance. Review performance of over 400 offshore partners. Write business plans to justify spending and vendor participation. Contribute to defining and building an authentic PMO.

Major Contributions: • Managed over 120 resources in tandem for PeopleSoft, SOX and credit card security projects. • Launched a new solution for 50,000 end users by leading all aspects of security infrastructure of a

key HR, EPM and CRM project, valued at over $20 million. • Orchestrated the reconciliatory process of a $300 million high-level supply and demand budget,

working directly with member of the Finance Team. • Entrusted with decision-making that affected over 150,000 users; developed and managed

comprehensive enterprise application security policy for entire range of applications, successfully. • Took initiative to mentor 7 professionals leading to early promotions for 4 of them within the last

year. Financial Enhancements: • Spearheaded numerous projects successfully resulting in millions of dollars worth of savings for the

company including the SOX Compliance Project, which saved the company $15 million. • Circumvented loss of millions of dollars due to potential fines by VISA international; led the Credit

Card Security Audit Project. • Saved the company in excess of $4 million through numerous recommendations in regards to

restructuring, business process re-engineering and offshore placements. • Ensured that a $50 million budget for multiple large HR, Finance and CRM projects were not

exceeded.

VERITAS SOFTWARE (NOW SYMANTEC), Sunnyvale, California • 2001-2002 Headquartered in Mountain View, California, the company specialized in storage management software.

Senior Technical Manager Managed 15 PeopleSoft Developers. Oversaw operations of a global PeopleSoft 8 HR implementation. Kept key stakeholder abreast of project status including senior management and vendors such as Novell, Oracle and Mercury Interactive. Collaborated with regulatory experts for EU compliance.

Major Contributions: • Directed the deployment of a global, 9,000 user multi-language HR application for users located

across 6 countries. • Enabled a corporate-wide single sign-on strategy, real-time hiring and terminations by integrating

Novell’s DirXML product into the PeopleSoft environment.

CORIO INC. (NOW IBM), Redwood City, California • 1999-2001 One of the first companies to offer ERP application services and acquired by IBM a number of years ago, the company had 700 employees and sales of over $300 million at its peak.

Operations Manager Oversaw the continuous and successful operations, while running the Educational Services Department. Managed 64 employees. Supported operational growth for the organization. Reported server and network statistics to the VP of Operations. Interacted with a wide variety of groups including executive management, hardware vendors, network engineers, client services personnel, Enterprise Engineering and presales.

Major Contributions: • Recognized for significant contributions made to the organization and honored with the "Manager of

the Year” award in 2000 and “Employee of the Year” award in 1999. • Preserved consistent server uptime at a rate of 99.7% • Laid the groundwork for the development, growth and management of the Education Services global

IT infrastructure for PeopleSoft, Siebel and SAP training among others. • Contributed to sales of over $10 million worth of contracts by providing assistance in numerous

presales presentation efforts. • Defined the scope of training for all locations in North America. • Recommended and led the transition from Citrix based applications to browser based deployment

for the ASP model.

EDS, Plano, Texas • 1998-1999 $20.7 billion Company, which is ranked as one of the largest services companies on the Fortune 500.

Senior Consultant Worked within the Enterprise Applications Consulting Group, which was in the

infancy stages upon hire; helped build the department over a 2-year period. Supervised 10 consultants. Partnered with project managers to lead technical deployments of PeopleSoft applications at multiple client locations. Configured PeopleSoft environments and worked with integration partners to ensure efficient integration. Major Contributions: • Generated $10 million as a result of successful presales contributions. • Responded to RFPs, which led to being awarded consulting projects in excess of $15 million dollars.

DELOITTE AND TOUCHE (NOW DELOITTE CONSULTING), Philadelphia, PA • 1996-1998 Deloitte is the largest professional services network in the world by revenue and

has 193,000 employees in more than 150 countries providing audit, tax, consulting, enterprise risk and financial advisory services.

Consultant Worked in the Enterprise Applications consulting group. Responsible for technical planning for ERP implementations specifically around PeopleSoft Financials - GL, AP and PC. Responsible for sizing environments and helping to respond appropriately to RFP’s in the attempts to secure clients. Learned PeopleSoft PeopleTools and SAP essentials and specialized in enterprise security for a year.

EDUCATION

Bachelor of Science in Management Information Systems/Marketing

Drexel University, Philadelphia, Pennsylvania