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POLITEKNIK KOTA KINABALU
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Programme Exit Survey (PES)
Report
Diploma in Marketing - DPR
December 2013 Session
Politeknik Kota Kinabalu (PKK)
Sabah
RESEARCH COMMITTEE
Member of Advisory Committee
NO NAME POSITION1 Wan Mohamad Nasir bin Wan Abdul Rahman Director2 Zaidi Bin Zakaria Deputy Director (Academic)3 Dalinah Banting Head of Department (JP)
Research Fellow (Polytechnic)
NO NAME1 Dr Hasnim bin Harun (Chief, Bureau of Research and Innovation)2 Azman B Talib3 Farah Asyikin Abd Rahman4 Shalizan B. Kadir5 Mohd Mayuzie Yusof6 Fadlilhisham B Ahmad
Research Fellow in Diploma in Marketing
NO NAME1 Ainiezean Awang Jual2 Ladvia anak Ajiu3 Azrin Jalasi
2PKK Program Exit Survey Report December 2013 Session (DPR)
ABSTRACT
Programme Exit Survey (PES) is a study conducted to provide data and to gauge perceptions
of various aspects of programmes and services offered and to identify areas where
improvements may be needed in Commerce Department (JP), Politeknik Kota Kinabalu
(PKK). This study is conducted on twenty-six (26) final semester students (respondents), who
will be graduating from Diploma in Marketing (DPR). They were the third cohort (June
2011) intake. There are five (5) sections in a questionnaire: respondents’ profile; assessment
of overall quality; assessment of skills and knowledge; assessment of Lecturers and
Academic Advisor; and assessment of academic resources and facilities. All data has been
analysed using Statistical Product and Service Solutions (SPSS) software IBM SPSS
Statistics 19.0 version. 100% of the respondents scored “excellent”, “very good” and “good”
for overall quality, attribute for teaching and learning experience section. Skills and
knowledge section has been evaluated by relating the statements to nine (9) items listed in
Programme Learning Outcomes (PLO). All PLOs’ were marked with at least “good” by
100% of the respondents. Lecturers and academic advisor section were rated 40.4% as
“excellent” and 55.1% as “very good”. In terms of academic resources and facilities, the
access to Wi-Fi has the highest unsatisfactory score from respondents with 7.7% rated the
item as “weak” and 26.9% as “average”.
Keywords: overall quality, skills and knowledge, lecturer and academic advisor, academic
resources and facilities
3PKK Program Exit Survey Report December 2013 Session (DPR)
1. INTRODUCTION
1.1 Programme Exit Survey (PES)
PES is a method of collecting information on the quality of diploma education from the
perspective of graduating students upon the completion of their diploma programme. This
report refers to an indirect measurement method by way of self-evaluation based on
individual perception for the assessment of PLO. PLOs are the specific statements of
graduates’ knowledge, skills and attitudes acquired at the end of the programme as evidence
for the programme objectives achievements. This PES is conducted to assess the graduate
students’ satisfaction and perceptions about various aspects of their academic experiences.
92.9% of the final semester students from the DPR programme had participated in the survey.
The main objectives of this PES are to:
1) Determine the students perception in their attainment on the overall quality of
learning and teaching in PKK;
2) Determine the students self-assessment of knowledge, skills and soft skills
achievement after going through the PLOs of the programme;
3) Evaluate the students’ opinion towards contributions of Lecturer and Academic
Advisor system implemented based on Outcome Based Education (OBE) approach;
4) Evaluate the students’ opinion towards academic resources and facilities provided in
PKK.
1.2 Programme Learning Outcomes (PLO)
OBE is an educational philosophy that believed that educational assessment should recognise
and reflect progress made by individual students. PLOs are statements that describe what
graduates are expected to know or be able to do on graduation. In the curriculum for DPR
programme it has been specified that there are nine (9) PLOs’ to be acquired by the graduates
upon graduation. The nine PLOs are as follows:
4PKK Program Exit Survey Report December 2013 Session (DPR)
i. Apply knowledge of marketing and related field in every industry worldwide.
ii. Demonstrate comprehensive technical expertise in marketing disciplines.
iii. Communicate effectively both in written and spoken form with colleague, other
professionals and community provide creative, innovative and effective solutions to
business situations
iv. Identify, formulate and provide creative, innovative and effective solution to business
situations.
v. Develop an effective social responsibility and humanistic values to meet the common
goals.
vi. Generate interest to engage in life-long learning for professional and career
development.
vii. Possess self-motivation and enhancement of entrepreneurship skills.
viii. Commit professionally, ethically and with humane responsibility, in line with
marketing professional code of conduct.
ix. Demonstrate effective leadership and teamwork responsibility
5PKK Program Exit Survey Report December 2013 Session (DPR)
2. METHODOLOGY
This survey involves 26 DPR semester six (6) students from December 2013 session.
Students were asked to fill up PES questionnaires posted online and 92.9% of them
responded. Respondents were required to evaluate and rate themselves based on 5-Likert
Scale indicated below:
1 = Weak
2 = Average
3 = Good
4 = Very Good
5 = Excellent
Student’s satisfaction and acceptance level was determined from the scale. Excellent, Very
Good and Good indication rate shows the students are satisfied with the item. While Average
and Weak indication rate shows the item need some improvements and correction for the
program.
This online survey was conducted between March until May 2014. The survey
questionnaires were divided into five sections as follows:
i. Section A: General Information
ii. Section B: Overall Quality of Teaching and Learning
iii. Section C: Skills and Knowledge
iv. Section D: Contributions of Lecturers and Academic Advisors
v. Section E: Academic Resources and Facilities
Data collected in this survey has been processed using Statistical Product and Service
Solutions (SPSS) software version IBM SPSS Statistics 19.0.
The questionnaires were based on students’ perception on teaching and learning in
PKK, students’ response on skills and knowledge related to PLO’s, students attainment on
the soft skills, students’ rating for lecturers and academic advisors contribution, student’s
opinion towards academic resources, overall services and facilities in PKK. This assessment
6PKK Program Exit Survey Report December 2013 Session (DPR)
strategy is aligned with the Curriculum Development Cycle - “develop-implement-review” as
required by the MQA in order to improve the quality of programme.
7PKK Program Exit Survey Report December 2013 Session (DPR)
3. RESULTS
Response from the students were analysed based on the following four (4) criteria:
i. Students’ response towards the Overall Quality
ii. Students’ response on Skills and Knowledge
iii. Students’ ratings for Lecturer and Academic Advisor contributions
iv. Students’ opinion towards Academic Resources and Facilities
In Section C: (Skills and Knowledge) the statements have been classified under a particular
PLO so that the data analysis can be done appropriately for accreditation purposes. The
results can be used an indicator to show how well the students have acquired their skills and
knowledge as required in the PLOs of the programme.
3.1 SECTION A: PROFILE
Table 1: Student’s Gender
GENDER
Male Female
Qty 8 18(%) 30.8 69.2
Table 2: Student’s Race
RACE
Melayu Cina India Bumiputera Sabah
Bumiputera Sarawak
Others
Qty 8 1 0 14 1 2(%) 30.8 3.8 0.0 53.8 3.8 7.7
8PKK Program Exit Survey Report December 2013 Session (DPR)
3.2 SECTION B: OVERALL QUALITY
Overall Quality was evaluated by relating students’ experience with teaching and learning
environment in PKK. Two (2) survey statements were given and results are as follows:
Table 3: Overall Quality rating
OVERALL QUALITYWeak Average Good Very Good Excellent
What is your impression on the overall quality of curriculum; and teaching and learning at PKK?
0 0 4 14 8
(%) 0.0 0.0 15.4 53.8 30.8
To what extent has the quality of teaching and learning in PKK improved since you were here?
0 0 4 12 10
(%) 0.0 0.0 15.4 46.2 38.5
3.2.1 PLO 1 (Knowledge)
For PLO 1 (Knowledge), four (4) statements were given and the results are as follows:
Table 4: PLO 1 Knowledge rating
SKILLS AND KNOWLEDGEPLO 1 (Knowledge)
Weak Average Good Very Good ExcellentI am able to apply knowledge of core discipline courses in my programme
0 0 2 14 10
(%) 0.0 0.0 7.7 53.8 38.5I am able to apply knowledge of specialized courses in my programme
0 0 1 17 8
(%) 0.0 0.0 3.8 65.4 30.8I am able to apply knowledge of elective courses in my programme
0 0 1 16 9
(%) 0.0 0.0 3.8 61.5 34.6
I am able to understand the technological applications relevant to my programme of study
0 0 1 19 6
(%) 0.0 0.0 3.8 73.1 23.1
9PKK Program Exit Survey Report December 2013 Session (DPR)
3.2.2 PLO 2 (Technical & Practical Skills)
For PLO 2 (Technical & Practical Skills), three (3) statements were given and the results are
as follows:
Table 5: PLO 2 Technical & Practical Skills rating
SKILLS AND KNOWLEDGEPLO 2 (Technical & Practical Skills)
Weak Average Good Very Good ExcellentI am able to apply information technology in my programme
0 0 3 15 8
(%) 0.0 0.0 11.5 57.7 30.8
I am able to demonstrate my practical skills effectively
0 0 1 13 12
(%) 0.0 0.0 3.8 50.0 46.2
I am able to use computing technology for applications in my programme
0 0 5 11 10
(%) 0.0 0.0 19.2 42.3 38.5
3.2.3 PLO 3 (Communication Skills)
For PLO 3 (Communication Skills), three (3) statements were provided and the results are as
follows:
Table 6: PLO 3 Communication Skills rating
SKILLS AND KNOWLEDGEPLO 3 (Communication Skills)
Weak Average Good Very Good ExcellentI am able to communicate effectively orally/visually (informal / formal / conversational / presentation)
0 0 0 15 11
(%) 0.0 0.0 0.0 57.7 42.3I am able to communicate effectively in writing (writing reports and expressing ideas and opinions clearly and concisely)
0 0 0 18 8
(%) 0.0 0.0 0.0 69.2 30.8
I am able to use computing technology in communications
0 0 1 16 9
(%) 0.0 0.0 3.8 61.5 34.6
10PKK Program Exit Survey Report December 2013 Session (DPR)
3.2.4 PLO 4 (Critical Thinking & Problem Solving Skills)
For PLO 4 (Critical Thinking & Problem Solving Skills), three (3) statements were given and
the results are as follows:
Table 7: PLO 4 Critical Thinking & Problem Solving Skills rating
SKILLS AND KNOWLEDGEPLO 4 (Critical Thinking & Problem Solving Skills)
Weak Average Good Very Good Excellent
I am able to solve problems using methods, tools and skills related to my programme
0 0 0 18 8
(%) 0.0 0.0 0.0 69.2 30.8I am able to think critically and logically
0 0 1 12 13
(%) 0.0 0.0 3.8 46.2 50.0I am able to plan, organize and complete a task
0 0 1 13 12
(%) 0.0 0.0 3.8 50.0 46.2
3.2.5 PLO 5 (Social Skills and Responsibilities)
For PLO 5 (Social Skills and Responsibilities), three (3) statements were given and the
results are as follows:
Table 8: PLO 5 Social Skills and Responsibilities rating
SKILLS AND KNOWLEDGEPLO 5 (Social Skills and Responsibilities)
Weak Average Good Very Good Excellent
I am able to understand the role of my work in relation to social or cultural issues
0 0 0 16 10
(%) 0.0 0.0 0.0 61.5 38.5
I am aware of the value of considering diversity and differences in cultures in my work
0 0 0 17 9
(%) 0.0 0.0 0.0 65.4 34.6
I am aware of the impact of my work in a social context
0 0 1 14 11
(%) 0.0 0.0 3.8 53.8 42.3
3.2.6 PLO 6 (Continuous Learning & Information Management Skills)
11PKK Program Exit Survey Report December 2013 Session (DPR)
For PLO 6 (Continuous Learning & Information Management Skills), four (4) statements
were provided and the results are as follows:
Table 9: PLO 6 Continuous Learning & Information Management Skills rating
SKILLS AND KNOWLEDGEPLO 6 (Continuous Learning & Information Management Skills)
Weak Average Good Very Good ExcellentI am able to continuously learn new skills and knowledge
0 0 0 13 13
(%) 0.0 0.0 0.0 50.0 50.0I am able to engage in continuous learning beyond the classroom
0 0 1 11 14
(%) 0.0 0.0 3.8 42.3 53.8I am able to learn and apply new concepts
0 0 2 12 12
(%) 0.0 0.0 7.7 46.2 46.2
I am able to use information resources (databases, libraries, internet etc)
0 0 3 12 11
(%) 0.0 0.0 11.5 46.2 42.3
3.2.7 PLO 7 (Management & Entrepreneurial Skills)
For PLO 7 (Management & Entrepreneurial Skills), two (2) statements were provided and the
results are as follows:
Table 10: PLO 7 Management & Entrepreneurial Skills rating
SKILLS AND KNOWLEDGEPLO 7 (Management & Entrepreneurial Skills)
Weak Average Good Very Good ExcellentI am able to build/develop my career upon completion of my studies
0 0 1 15 10
(%) 0.0 0.0 3.8 57.7 38.5I am able to develop time management skills
0 0 2 12 12
(%) 0.0 0.0 7.7 46.2 46.2
3.2.8 PLO 8 (Professionalism, Ethics & Moral)
12PKK Program Exit Survey Report December 2013 Session (DPR)
For PLO 8 (Professionalism, Ethics & Moral), two (2) statements were provided and the
results are as follows:
Table 11: PLO 8 Professionalism, Ethics & Moral rating
SKILLS AND KNOWLEDGEPLO 8 (Professionalism, Ethics & Moral)
Weak Average Good Very Good Excellent
I am able to understand the professional and ethical responsibilities related to my work
0 0 1 13 12
(%) 0.0 0.0 3.8 50.0 46.2I am aware of the importance of safety issues related to my work
0 0 1 14 11
(%) 0.0 0.0 3.8 53.8 42.3
3.2.9 PLO 9 (Leadership & Teamwork Skills)
For assessment of the PLO 9 (Leadership & Teamwork Skills), four (4) statements were
provided and the results are as follows:
Table 12: PLO 9 Leadership & Teamwork Skills rating
SKILLS AND KNOWLEDGEPLO 9 (Leadership & Teamwork Skills)
Weak Average Good Very Good ExcellentI am able to work with individuals from different backgrounds
0 0 1 12 13
(%) 0.0 0.0 3.8 46.2 50.0
I am able to work successfully as a member of a team
0 0 0 12 14
(%) 0.0 0.0 0.0 46.2 53.8
I am able to work successfully as a leader of a team
0 0 3 14 9
(%) 0.0 0.0 11.5 53.8 34.6I am able to function in multidisciplinary teams
0 0 2 13 11
(%) 0.0 0.0 7.7 50.0 42.3
3.3 SECTION D: CONTRIBUTIONS OF LECTURERS AND ACADEMIC
ADVISORS13
PKK Program Exit Survey Report December 2013 Session (DPR)
Responses from students towards lecturers and academic advisors’ contributions are as
summarized below. Graduates were asked to offer insights to encourage improvement of
programme delivery process. Six (6) attributes of encouragement were offered and the results
are as follows:
Table 13: Contributions of Lecturers and Academic Advisors rating
CONTRIBUTIONSContributions of Lecturers and Academic Advisors
To what extent did your lecturer/academic advisor encourage you to:
Weak Average Good Very Good Excellent
Set high expectations for learning?
0 0 1 14 11
(%) 0.0 0.0 3.8 53.8 42.3
Be an actively involved learner? 0 0 2 14 10
(%) 0.0 0.0 7.7 53.8 38.5Show concern for student learning?
0 0 1 16 9
(%) 0.0 0.0 3.8 61.5 34.6Provide feedback frequently and promptly?
0 0 1 16 9
(%) 0.0 0.0 3.8 61.5 34.6Show concern for student learning?
0 0 1 13 12
(%) 0.0 0.0 3.8 50.0 46.2Provide feedback frequently and promptly?
0 0 1 13 12
(%) 0.0 0.0 3.8 50.0 46.2
3.4 SECTION E: ACADEMIC RESOURCES/FACILITIES
In education eco-system, academic resources/facilities are important to support academic
activities. Teaching and learning process would be greatly enhanced if sufficient
resources/facilities provided for students. Table 4 shows the percentage of respondents’
ratings towards the sufficiency of resources/facilities at the PKK. Eleven (11) statements of
resources/facilities were given and the results are as follows:
Table 14: Academic Resources/Facilities rating
ACADEMIC RESOURCES/FACILITIES
14PKK Program Exit Survey Report December 2013 Session (DPR)
To what extent did Politeknik Kota Kinabalu provide you with the following resources/facilities?
Weak Average Good Very Good Excellent
Operation hours of the library
0 0 3 16 7
(%) 0.0 0.0 11.5 61.5 26.9
Access to databases and collections both physically and online in the library
0 0 10 14 2
(%) 0.0 0.0 38.5 53.8 7.7Easy and responsive services of the HEP staff
0 0 6 17 3
(%) 0.0 0.0 23.1 65.4 11.5
Easy and responsive services of the counselling staff
0 3 4 15 4
(%) 0.0 11.5 15.4 57.7 15.4
Easy and responsive services of the library staff
0 1 6 15 4
(%) 0.0 3.8 23.1 57.7 15.4
Easy and responsive services of the administration staff
0 0 6 18 2
(%) 0.0 0.0 23.1 69.2 7.7Access to Wi-Fi internet 2 7 8 8 1
(%) 7.7 26.9 30.8 30.8 3.8Quality of computer labs 0 10 6 8 2
(%) 0.0 38.5 23.1 30.8 7.7Quality of laboratories / workshops / kitchens
0 9 7 8 2
(%) 0.0 34.6 26.9 30.8 7.7Quality of classrooms 1 6 9 9 1
(%) 3.8 23.1 34.6 34.6 3.8Quality of sports and recreational facilities
0 10 5 10 1
(%) 0.0 38.5 19.2 38.5 3.8
15PKK Program Exit Survey Report December 2013 Session (DPR)
4. STUDENTS SUGGESTIONS
To have sufficient JP lecture rooms
To have own building (JP building)
JP to provide free wireless internet connection for students to facilitate
information search
To conduct convocation ceremony at Politeknik Kota Kinabalu, not at other
places. Students found it difficult to have the ceremony at different places
while have to return to Politeknik Kota Kinabalu to claim certificates / scroll.
Lecturers to expose students with current related issues in every class. Help /
assist students to get familiar with current trends / issues especially current
marketing issues.
To determine specific dress code for each student based on department (in
example, JP students wear blazer, JPH students wear white shirt, and so on)
To help students get a better picture of how a university life will be by creating
a more “university-like" environment.
To expose students with future courses in following semesters especially
Marketing Project course. Students think they need more exposure to
comprehend the actual needs and requirements of this course. Ample budget
allocation will be welcomed by students as students faced financial
constraints in production process
To improve library services in terms of updated / variety reading materials and
helpful supporting personnel
To allocate substantial budget for industrial – related activities, in example
academic visits to industrial organizations / plants
To undergo Industrial Training in semester six (6)
Lecturers to assign more presentation and discussion – based assessments /
exercises to facilitate students’ communication and soft skills
To provide parking spaces for students at hostel area
16PKK Program Exit Survey Report December 2013 Session (DPR)