Progress Report

Chosen Brief

Initially when considering the briefs we were set on creating a documentary. However when brainstorming topics we

realised that creating an advertising campaign for a product or service was better suited to us. During our research and

planning stage we have found the ancillary tasks of sponsorship sequence and radio hard to complete especially radio due to the lack of theory and examples out there that we could work with. However we have dealt with this well and have spent more time researching in the harder areas,

eventually coming up with the results we wanted.

Ending up with the idea of creating a online fashion brand has benefitted us as we are all interested in fashion and have

so far enjoy researching and planning for our product.

Audience

In our campaign we are aiming to target a primary audience of girls aged 16-24 in the income bracket of C2-E. We felt this audience was a good idea to target as it includes and age and the ages of people around

us so we feel we can really relate to it.

Now that we have established a really clear target audience we can make appropriate decisions that

relate to them.

Content

Regarding the content of our production we have brainstormed lots of ideas, some aspiring from current fashion adverts and others from a range of different

adverts. We have seen different edits, colour schemes styles, fonts and locations that have helped us develop

some ideas. However we are waiting on the questionnaire results to finalise these ideas and make sure it is what our audience want and we be attracted

to.

Location Options

From the beginning of our research and planning we have had a number of locations in mind to film at,

making the decision that using a variety of different scenes and backgrounds would add character to the advert. These locations have been previously shown

on the blog with a mention of where they are situated and how accessible they are.

Model

The details of our chosen model has also been previously mentioned. We have decided that we will only have one model in our advert and sponsorship

sequence connoting continuity, India will be our constant in promoting the brand, marketing her as

the face of our service. We feel one person is more likely to attract a wider audience and she will

become a recognisable icon.

Range

We’ve decided that the range we want to create is a confident and bold range which creates a fun and

edgy feel to the clothes. We want our product to have style that adapts a daring character that promotes a message to our audience telling them to be bold and

confident with what they wear.