Project Instructions with Prize Info.pdf

8/18/2019 Project Instructions with Prize Info.pdf

http://slidepdf.com/reader/full/project-instructions-with-prize-infopdf 1/7



Task 1: INCREASING BRAND AWARENESS VIA

SOCIAL MEDIA

HealthyAnywhere…Anytime

• Each group will receive the different QRcode and html links from Daughter Brand

• All groups will be scored by number of“Like” of people who scanned the QR code

• Our system will check and count number of“Like” by IP Address

• Same IP Address will not be counted bysystem

• Starting date 7 Sep 2013 until 28 Sep 2013

(3 weeks)



• Any member in each group has to take a photo with the product underconcept “Healthy Anywhere…Anytime”

• Unlimited number of pictures can be posted via Facebook & Instagram fromany accounts.

• All pictures in each group will be scored by Like (1 point) comments (2 point)share (3 point)

• Each picture have to put hashtags of each group in both Facebook &Instagram and hashtags to #Daughterbrand For ex. Team 1 (#DB-Team1,#Daughterbrand) Team 2 (#DB-Team2,#Daughterbrand)

• All pictures must concern about morality• The picture that have got the most Like & Share is the winner

Task 2: PROMOTIONAL CAMPAIGN



TASK 3: SALES COMPETITION


• Each group have to prepare marketing plan andgot the approval from Lecturer

• 3 days sales competition• Daughter Brand will set the cost of product @ THB

30.00/can ; Each group must not selling theproduct over THB 39.00/can

• Sales performance will be calculated by profit fromsales

• Each group has to take products from DaughterBrand’s booth, Daughter Brand’s staff willrecording a stock of each team




• Invitation to join the Grandopening Events with K.Chompoo@ Central Rama 9




WINNER !



Documents

Project Instructions with Prize Info.pdf