Project M presentation

8/8/2019 Project M presentation

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JohnBielenberg

Project M

project M

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My focus is John Bielenberg and project m. but first I would like to address his main influence...


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amuel mockbee

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For me, its the act of drawing

that allows the hand to come into

accord with the heart.

Sambo Mockbee (19442001)

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In 2000 Bielenberg had the extreme good fortune to hear Samuel Mockbee speak. Mockbee founded the Rural Studio for architecture inAlabama and won the MacArthur Prize for his work inspiring young architects to design and build homes, chapels and community buildings inHale County Alabama.


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poor people

should havecool houses too.-salon.com

Mockbee decided,

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Mockbees group of students focused on rural Hale County to design and build homes for one of the poorest regions in America. The countyhas more than 1,400 substandard dwellings, nearly all lacking electricity and running water. -salon.com


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According to Mockabee, Architecture has to be greater than just architecture. It has to address social values, as well as technical andaesthetic values. On top of that, the one true gift that an architect has is his or her imagination. We take something ordinary andelevate it to something extraordinary.


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car windshields old tires cardboard scrapsncommon materials

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For 17 years, Every fall since 1993, Samuel Mockbee and his students have left Auburn and headed west to Hale County, one of the country'spoorest regions.


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car windshields old tires cardboard scraps

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Their assignment: to build great houses with low-cost materials.


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Beilenberg thought to himself...

why isnt there

anything like thisfor graphic design?8


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roject m is born

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about project m: Each summer a handful of recent college graduates gather to work on a socially conscious graphic design project. They livetogether in a farmhouse situated on two acres in Searsport, Maine and share production expenses. Instead of a VW van, the group gets aroundin a retired ambulance that functions as a kind of rolling design studio.

about project m: Its not structured on purpose, says Bielenberg, Some people flip out a little... Its not school; theres no curriculum. Itsreally their program, not mine. Instead of Bielenberg picking a subject in advance, participants are sometimes asked to develop a project

collectively.


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this is the cover of the information and application package for project m/


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expedition

005

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The mbulance is a used ambulance and converted it into a rolling design studio. Their first expedition was to deliver donated equipment andsupplies to Gulf Coast designers displaced by hurricane Katrina. they focused on helping designers acquire needed supplies like scanners and


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thinking wrong

project m Inspired by the Rural Studio

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The human brain tends to think along predetermined linear thought pathways. Such linear thinking can inhibit true innovation and creativeexploration. Project M will encourage, and provide techniques for, "thinking wrong to generate new ideas and design directions.


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2003

project m

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The first group of designers arrived in Maine for a month-long investigation into Thinking Wrong in May of 2003. During that inauguralprogram, we produced a book that pushed the traditional form and expectations of a book. AIGA selected the book as one of the 50 bestdesigned in 2003.


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purpose


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To inspire young graphic designers, writers, photographers and filmmakers by [investing in the mindset] that design can [positively andpowerfully, impact] the world.


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tuition


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Project M is not a school and has no tuition. instead, Every attending person shares the expenses of producing Project M. The expenses for2006 will be $2000 each.


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2003

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This is a book that was conceived...by the participants in the 2003 Project M summer design program. Its a brainstorm of processdocumentation of the metaphor for Thinking Wrong, which became the project theme. As readers fold the pages, they are participating inThinking Wrong by violating the normal conventions and rules of books.


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2006

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This is Not Grass was created by John Bielenberg's Project M crew in Baltimore, 2006. The piece is promoting the creation of community parksas a place of hope for the community. During the Summer of 2006, a small group of designers drove from the rural coast of Maine to the urbancenter of East Baltimore with one goal...

to make a positive and significant impact on a blighted community.


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hmmmm

mmmmm

mmmmmmmmmm

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this is me rethinking the crosswalk to the park project

h


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hmmmm

mmmmmmmmmm

mmmmm

mmmmm 19


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mmmmm

mmmmm

mmmmmmmmmm

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2010

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This past summer PROJECT M was held at the Minneapolis College of art and design. thirteen highly capable studentsworked together for fourteen days...


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2010

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They brainstomed the needs of a specific local community (a transient low income community not unlike rosedale), tocreate a project titled, "WELCOME HOME". donated mats were screen printed and guerilla distributed throughout theWhittier neighborhood.


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We wanted to initially celebrate what it is to be in a community and what it feels like to be welcomed.

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We wanted to celebrate what it [means] to be in a community...

-MCAD students

and what it feels liketo be welcomed.

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Documents

Project M presentation