Project: My Way Radio. People are exposed to music in many ways… Movies Television Commercials “Muzak” Etc

Project: My Way Radio

People are exposed to musicin many ways…

• Movies• Television• Commercials• “Muzak”• Etc.

However, when someone chooses to listen to music it has traditionally been one of two ways…


1. Personal Music Library (Albums, CDs, Tapes, etc.)


1. Personal Music Library (Albums, CDs, Tapes, etc.)

2. Radio

MP3.com has greatly enhanced the listening experience for one’s Personal Music Library with MP3.com and My.MP3.com.

MP3.com has greatly enhanced the listening experience for one’s Personal Music Library with MP3.com and My.MP3.com.

Why not let MP3.com do the same for radio?

The 1998 Radio Broadcasting industry was $11.5 Billion.

The 1998 Radio Broadcasting industry was $11.5 Billion.

The industry has grown from 8 to 10% annually each year for the past 5 years.

Why will Radio always be with us?


1. IT’S PASSIVE

Listening to the radio is a passive experience. Someone can do it easily while they work, drive, exercise, relax, etc.


2. RANDOMIZATION

The listener randomly hears music that they did not program in.


3. IT’S FREE

Radio has typically been free to users, paid for by advertising.


4. EXPOSURE TO NEW MUSIC

User is exposed to new music they may not otherwise have known about or ever heard.


5. FILTERING

Even if they don’t admit it, listeners like having someone else screen out the “bad stuff.” Listeners want recommendations to good music.


5. FILTERING (cont.)

MP3.com has nearly 1,000,000 songs!



MP3.com has nearly 1,000,000 songs! How many years to listen to each song one time, if you listened 8 hours a day, 365 days a year?



Over 22 Years!!!


6. VALUATION SYSTEM

The #1 predictor to the success of a movie in the home video market is how well a film did in theatres.


6. VALUATION SYSTEM

The #1 predictor to the success of a movie in the home video market is how well a film did in theatres.

The #1 predictor to the success of a song is how well it does on radio.


7. INFORMATIVE

Not only is the listener entertained, but they are also informed with:- news - weather - sports- current events - traffic reports- etc.


8. KEEP’S YOU COMPANY

DJ’s give a sense of someone being with us, keeping us company. Listeners often enjoy the DJ “personality” as much as the music.


9. AUDIBLE SONG IDENTIFICATION

The listener can hear the name of a song and the artist, enhancing this passive experience.


10. SENSE OF COMMUNITY

The listener feels they are part of a community of others, also enjoying the same music and listening experience.

Personal Music CollectionVs

Radio

MP3.com has bridged the gap to a degree, bringing some elements of radio’s advantages to the listening experience, but not completely.


Radio

My Way Radio will complete that bridge, from the Radio side, completing all elements of an enjoyable music experience.


Radio

My Way Radio brings the best of both worlds together, merging the control of listening to one’s personal record collect with all the advantages explained earlier for radio.

What is My Way Radio?

My Way Radio is everyone's own Personal Radio Station, delivering the listener's favorite songs combined with the latest releases by new and established artists, news, weather, sports, traffic, stock quotes, and so on, all programmed to the personal tastes of the listener.

Station Name (listener can have multiple stations)Individual Song (up or down)Daily Song Rotation (40, 100, 500, 5000!)Genre Mix (Rock, Country, Alternative, Hip Hop, etc.)Mix Level for Major, Indie, or MyMP3 songsOld vs New MixDJ Personalities MixLevel of Interactive Contest Participation“Audio Message Boards”Level of Song “bumps” by DJLevel of Advertising (targeted)Level of audio content….

Customizable Components

Song “bumps”Advertising (shopping, travel, etc.)Stock quotesWeatherHeadline NewsSports news & scoresTraffic reportsEntertainment NewsInterviews (entertainment, business, talk, etc.)Interactive Contests“Audio BBS”Live feedsAudio Help…

Audio Content (ala Tell Me)

Audio Help

Start with a very simple tuner, then educate with audio help files, training listener with more advanced features as he goes along.

“You’re listening to My Way Radio. Remember, if you hear a song you like, you can ‘turn it up’ by using the rotation dial….”

MP3.com ArtistsMajor Artists who license and pay-to-playMusic from My.MP3.com account

Music Content

Monetizing My Way Radio…

Audio Advertising

-Targeted (age, location, genre, sex) -Localized (work with local affiliates)-Passive-Audible, emotional ad-Click-able


Data Mining


Data Mining

-Pay to play


Data Mining

-Pay to play-Legal Payola


Data Mining

-Pay to play-Legal Payola-Sell statistical data


Data Mining

-Pay to play-Legal Payola-Sell statistical data-Labels would pay a lot to test drive a song for hit potential


Sponsorships

Coke Radio, Heineken Radio, etc.


Sponsorships


License tuner for use on other web sites.


Sponsorships


License tuner for use on other web sites.

Sell the engine as part of the ISP plan.


CD Sales

“Buy Now” button


Premium User Service:- Subscription model- No advertising or only requested targeted ads- Skip songs, skip ads- Replay songs- Enhanced news content, etc.

Strategic Advantages ofMy Way Radio…

Enhance PAS

Only use Pay to Play songs or PAS songs.


Listener education via audio bits about all MP3.com programs, features, etc. MP3.com advertises to their own users.

“Did you know you can have your entire CD collection available on line from any computer? Click the Go To button now to visit My.MP3.com.”


Enhance Music LicensingAnd Copyright Marketplace…

First-ever accurate Top 40 charts, based on direct listener response


Enhance My.MP3.com by allowing rotation from one’s personal library.


Enhanced relations with major labels.

Labels have to show love to radio stations.


Radio is the main measurement of a song’s commercial value.


Radio is the main measurement of a song’s commercial value. It makes strategic sense for MP3.com to control that vehicle as it builds a new marketplace for music.


Radio is the main measurement of a song’s commercial value. It makes strategic sense for MP3.com to control that vehicle as it builds a new marketplace for music. It expands the MP3.com “sandbox.”

My Way Radio is…

My Way Radio is…

Profitable. MP3.com gets it’s share of a $11 Billion industry.

My Way Radio is…


Unique. No one offers this to the extent MP3.com can.

My Way Radio is…


Unique. No one offers this to the extent MP3.com can.

Automated. Plays on MP3.com’s core strength and leadership position in music delivery.

Now…

By starting now with the basic, early stage development, MP3.com will be positioned well when wireless kicks in and “Smart Radio” becomes the preferred way to listen to music.

Become the “audio portal” to the net.

Now…

MP3.com is realistically the only company on the horizon capable of providing this radio/audio portal service, given both their advanced music streaming technology and the enormous site traffic at MP3.com.

The End

(or just the beginning!)

Documents

Project: My Way Radio. People are exposed to music in many ways… Movies Television Commercials “Muzak” Etc