Project on Mallya

8/4/2019 Project on Mallya

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Mr Vijay Mallya


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Prepared & Presented by..

Anwesha Chatterjee

Ipsita Chakraborty

Pallabi Paul(the upcoming entrepreneurs)


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The Man Himself Call him The king of good times or the liquor Baron, this charismatic

personalitys name is a complete introduction in itself. His story jumpscountries, time zones, cars and careers.

He believes in living life-king size. His unique style and doing just anything inthe most exotic manner shows his extra-ordinary way of life. Blessed with Midastouch, this business tycoon surely knows how to turn any simple opportunityinto a goldmine

And be it anything! He is a keen sportsman, aviator and yachtsman ofdistinction, championship horse breeder, and professional race car driver,versatility has always been the key to success for this strategic man. His sharpvision and guts to take on new challenges in life always gave him an edge overother business tycoons.

He is the man who changed the usual perception about a so called multi-national company. Who is this multi-faceted personality? He is none other thanDr. Vijay Mallya


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Profile

Born: December 18, 1955(age 54)Bantwal, Karnataka, IN

Occupation: Rajya Sabha MP,Chairman- United Breweries Group,

Kingfisher Airlines, Force India,Royal Challengers

Bangalore ,United Racing andBloodstock Breeders

Net worth: US$1.2 billion

Age: 54

Fortune: inherited and growing

Source: liquor

Net Worth: $1.2 billion Country Of Citizenship: India

Residence: Bangalore , India, Asia &Australia

Industry: Beverages

Marital Status: married, 3 children

Education: Calcutta University,Bachelor of Arts / Science


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Vijay Mallya-The Flamboyant

Vijay Mallya, the flamboyant CEO of United Breweries the company that ownsthe Kingfisher brand is one of the most flamboyant CEOs in Asia. Vijay Mallyabelieves in leading his brand from the front by leveraging his personality.

Vijay Mallya has built a reputation for splurging his money in the public. He is

the key sponsor to many of Indias top derby championships, he owns a yachtonce owned by Elizabeth Taylor, flies a personal Boeing business jet, ownssuper stylish homes in London, US, Dubai and India. Vijay Mallya is a diehardparty animal, and is seen as the personification of a luxurious life!

Vijay Mallyas associations with the rich, trendy and the luxurious have rubbedon his business venture and the brands. Similarly to Richard Branson, herecently launched Kingfisher Airlines, which draws a lot of its brand equity fromMallya himself.


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Mission Statement from the

Tycoon We constitute a large, global group based in India.

We associate with world leaders in order to adopttechnologies and processes that will enable aleadership position in a large spectrum of activities.

We are focused on assuming leadership in all ourtarget markets.

We seek to be the most preferred employer whereverwe operate.

We recognize that our organization is built aroundpeople who are our most valuable asset.

We will always be the partner of choice forcustomers, suppliers and other creators of innovativeconcepts.

We will continually increase the long-term value ofour Group for the benefit of our shareholders.

We will operate as a decentralized organization andallow each business to develop within our statedvalues.

We will be a major contributor to our NationalEconomy and take full advantage of our strongresource base.

We commit ourselves to the ongoing mission ofachieving Scientific Excellence


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Key Milestones

Upon assuming the position of Chairman in October 1983, Dr. Mallya initiated theprocess of defining a corporate structure with performance accountability,inducting professional management and consolidating the unwieldy empire intoindividual operating divisions.

In 1988, Vijay Mallya became a non-resident Indian to pursue global opportunitiesand to transform the UB Group into Indias first multinational. In a leveragedbuyout , Mallya acquired the global Berger Paints Group with operating companiesacross four continents and divested it at significant value in 1996 through asuccessful exit strategy that included five initial public offerings on the stockexchanges in London, Singapore

In 1990, Mallya led the restructuring of The UB Group, retaining only the areas ofcore competence, transforming the vastly diversified UB conglomerate into a

handful of key operating businesses that dramatically increased shareholder value

In 1993 he founded UBICS, Inc, listed on the NASDAQ in 1996, a leading globalprovider of a broad spectrum of IT services and IT products for the vast US market


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King-Fisher


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Key Mile Stones

Mallya personally steered The UB Groups entry in civil aviation with KingfisherAirlines, launched in May 2005. The full service luxury domestic airline operates afleet of 13 brand new aircraft that provide 70 daily flights connecting 16 cities. Inits first year of operations Kingfisher Airlines was awarded service excellenceawards.

On entering the new millennium, The UB Group is considerably more focused andhas dramatically increased value for its shareholders through its various operatingbusinesses. Sales of the UB Spirits Division have exceeded 60 million cases (9 litreseach) during the fiscal year 2005-06 making the UB Group, the third largestbeverage alcohol company in the world. In addition, this Division is one of onlythree in the world to own seven millionaire brands and at least five brands rated byDrinks International, UK to be amongst the ten fastest growing brands in the worldin their respective categories. The market share of the Spirits Division in India iscurrently 60% and exports to the Middle East, Africa and Asian countries are

growing rapidly.

The UB Groups Brewing Division has also assumed undisputed market leadershipwith a national market share in excess of 50%. Through a process of aggressiveacquisition and market penetration, The UB Group today controls 60% of the totalmanufacturing capacity for Beer in India. The flagship brand, Kingfisher is now soldin over 50 countries worldwide having received many accolades for its quality. Theflagship brand, Kingfisher is now sold in 32 countries worldwide and its quality hasreceived undisputed praises.


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Key Mile Stones

The newest venture of The UB Group is in Civil Aviation. After the initial launchof UB Air in 1990, Vijay Mallya decided to take advantage of the attractivegrowth opportunities for Civil Aviation in India, leverage the equity of the Superbrand Kingfisher and utilize the strength of The UB Group in consumer productmarketing. Kingfisher Airlines Limited launched scheduled Airline services on May9, 2005 with 4 flights a day with one brand new Airbus A-320 aircraft.

It was Indias second largest budget carrier. Designer uniforms for stewards,

bold usage of colour palette inside the aircraft and the ever so charmingkingfisher logo thats Mallyas flamboyance. Kingfisher airlines proved out to bethe most glamorous domestic airlines.

In just 10 months from launch, Kingfisher Airlines has received 3 International

Awards. The first was the Best New Airline of the year award in the AsiaPacific and Middle East region given by the Centre for Asia Pacific Aviation. Thesecond was the Skytrax award for service excellence. Skytrax, London is theleading independent research and quality evaluation agency for the World AirTransport Industry. The latest addition to the list of laurels is the Best NewDomestic Airline for Excellent Services and Cuisine award from Pacific AreaTravel Writers Association (PATWA), one of the biggest travel writersorganizations in the world.


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Key Mile Stones After Mallyas successful airline

venture, it was time now forEntertainment industry. And what betterthan joining hands with NDTV in

launching Indias first lifestyle channel NDTV Good Times. UB group ownedKingfisher brand took over the chargefor this exotic channels promotion andit came into being on September 7,2007.

Vijay Mallya, a sports lover, boughtSpykar F1 team along with Micheil Molin October 2007 for 88 million euros. Itwas a 50-50 joint venture between himand Mol, a director of Spyker FormulaOne, of the Netherlands. The world sawIndias first Formula One team Force

India cameinto existence.

Mallya.jpg


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Vijay Mallya owns one of the largest private yachts in

the world called Indian Empress.


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Hall Of Fame

Co-owns a Formula One team, Force India, with Dutch businessmanMichiel Mol.

Vijay Mallya is the Chairman of public companies both in India as well

as in the USA. He has been the Chairman of Aventis Pharma India(previously Hoechst) as well as the Chairman of Bayer CropScience inIndia (previously Agrevo) for over 20 years, in addition to hisChairmanship of several other corporations.

Vijay Mallya has received several professional awards both in India andoverseas. He was also conferred a Doctorate of Philosophy in BusinessAdministration, by the Southern California University, Irvine. He has

also been nominated as a Global Leader for Tomorrow by the WorldEconomic Forum.

Mallya was nominated global leader for tomorrow by the WorldEconomic Forum, Davos, in 1995


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Fame Uninterrupted He has served as an elected member of the Rajya

Sabha (the upper house) of the Indian Parliamentand has served as a member of variousParliamentary committees and on defense, scienceand technology, environment and forests, andindustry.

He was also conferred a Doctorate of Philosophy inBusiness Administration, by the SouthernCalifornia University, Irvine.

He is also the chairman of both the Federation ofMotor sports Clubs in India (FMSCI) and Motorsport Association of India (MAI).


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Undisputed Tycoonsforwardmarch continues..

From Mallya, liquor baron to Dr Mallya, national working president,Bharthiya Janata Party. From soirees in South Africa to rallies in Raichur,the man is a complex network of thoughts and ideas all rolled into onemassive brand.

This passion and energy is evident in all that he has done, from creating the

largest manufacturer of spirits in the world to tirelessly touringKarnatakas hinterland as a politician.

He even carefully applies this energy to combat his greatest fear: failure. Thats why he very rarely fails, says his friend of 20 years, Jim Rydell,

vice president, USA Labs, California. His mind is very agile; hes far sightedand has a great sense of marketing and branding.

And his energy is never ending.


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the Liquor BARON..

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Project on Mallya