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In The Name Of Allah, the most Beneficent, the most Gracious, the most Merciful!

1/4/13

CHARLIE BRAVO ADVENTURES & TOURISM BUSINESS PLAN

CHARLIE BRAVO

TOPICCHARLIE BRAVO ADVENTURES & TOURISM CHARLIE BRAVO BUSINESS PLAN ADVENTURES & TOURISM BUSINESS

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CHARLIE BRAVO ADVENTURES & TOURISM BUSINESS PLAN

CHARLIE BRAVO

TEAM1. Col. Saeed Anjum14-------Project Management

2. Asif Hussain1432-110055 Project Management

3. Haroon Nasir1432-----Banking & Finance

4. Ansa Nighat Iqbal1432-110024 General Management1/4/13 CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Contents of Presentation:PART-1 PART-2 PART-3 PART-4 PART-5 Introduction Executive Summary Analysis & Comparison Business Plan Risk Calculation

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

INTRODUCTION

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

INTRODUCTION

PART-1

Introduction Name and Address of Business Names and Addresses of Principals Nature of Business Statement of Financing Needed

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

INTRODUCTION

Name and Address of Business

CHARLIE BRAVO ADVENTURES & TOURISM, Margala Heights Mile stone 1, Islamabad, Pakistan.

Names and Addresses of Principalsa.Mr. Anjum Saeed Khan (CEO) Address: H: 21 Chaklala Scheme III, Rawalpindi. Contact: As above, 051-50943566, [email protected] b. Mr. Asif Hussain (GM Operation) Address: 15-B Askari-4, Chaklala Scheme III Rawalpindi. Contact: As above, 051-50937559, [email protected] c. Mr. Haroon Nasir (GM Administration/HR) Address: Lamda Communicator Pvt Limited H No: 44 G Islamabad. Contact: As above, 051-2204379, [email protected] yahoo.com. d. Miss. Ansa Nighat Iqbal (GM Finance & Budget) Address: Paris Fashion , Fazaya Colony, Islamabad. Contact: As above, 051-22345678, [email protected] 1/4/13 CHARLIE BRAVO BRAVO CHARLIE ADVENTURES &

INTRODUCTION

Nature of Business

Charlie Bravo Adventures & Tourism will offer most popular adventure sports of Para Gliding, Hang Gliding, Rock Climbing and Expedition tours in the selected parts of Gilgit- Baltistan (Northern Areas) and Azad Kashmir areas along with full guiding services.

Statement of Financing Needed

To establish this business approximately Rs.6.4 Mn would be needed

Statement of Confidentiality of Report

Information included in this business plan is strictly confidential and is provided on the understanding that it will not be disclosed to third party without the written consent of CEO.

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Executive SummeryPART-2

Executive Summary Business Description Ownership and Management Key Initiative and Objective Marketing Opportunities Competitive Advantages Marketing Strategy Financial Projections

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & ComparisonPART-3 Analysis & Comparison

Industry Analysis Specific Industry Environment Description of Venture Background of Entrepreneurs

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & Comparison

Industry Analysis Macro Environments Economy Culture Technology. Legal

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & Comparison

Specific Industry Environment

Future Outlook. Trends of Industry. Growth Rate. Government Policies Competitors. Market

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & Comparison

Description of Venture

Mission Statement Aim and Objective History of Venture Size of Business Product/Services Office Equipment Personnel

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & Comparison

Background of Entrepreneurs a. Mr. Anjum Saeed Khan. He is an ex army officer with 28 years of service experience in professional as well as nonprofessional assignments. At the moment, he is doing MBA from Preston University, Islamabad. During his service he had been managing and regulating the financial as well as administrative issues of Garrison Welfare Business b. Mr. Asif Hussain. Centers. He is a highly educated entrepreneur who is also doing MBA from Preston University, Islamabad. He also has multiple business experiences to his credit. Recently, he is associated with one of the leading mobile communication service providers in Pakistan as a Project Manager in Technical Department.

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Analysis & Comparison

Background of EntrepreneursNasir. c. Mr. HaroonHe is another dynamic entrepreneur who is also doing MBA from Preston University, Islamabad. He had successfully been running variety of business in Islamabad/Rawalpindi. He is also doing a senior managerial job in PTA Head office at Islamabad. Miss Ansa Nighat Iqbal. Basically, she is an educationist and presently teaching in POF Base College Chaklala. She is also doing MBA in General Management from Preston University, Islamabad. She is running a Boutique cum Beauty Parlor with her partner in Chaklala Scheme III Rawalpindi.d.

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business PlanPART-4 Plan

BusinessProduction Plan Operational Plan Marketing Plan OrganizationalPlan

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business Plan

Production Plan

Complete Manufacturing Process There is no manufacturing is involved in our product & services offering. Complete Manufacturing Process Since there is on assembly line, therefore, no plant is physically installed However, location of business set up is at Margal Heights Mile stone 1, Islamabad Equipment, Stores and Transport Office, adventure sports and security/administration Details of Suppliers equipment, stores, gliders, transport are being purchased from Hawk Club at 40-50 % discount rates CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

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Business Plan

Operational Plan

Description of Companys Operation

Products come in pre-packaged and customizable form to provide One regular Para/Hang Gliding course of two and half weeks duration will be run every month from Jan-May and Sep-Dec. Two short Para/Hang Gliding courses each of two weeks duration will be run every month from Jun-Aug. Rock climbing is going to be another interesting / unique feature of our product/services. Arranged on every weekend provided to groups of Pakistani and non Pakistani nationals who wish to have long excursion / expedition in areas of Azad Khashmir and Gilgit & Baltistan. Safe sites in Gilgit-Bultistan province like Hunza Valley , Khunjrab Top, K2, Kagan Naran, Sakrdu ete and similarly CHARLIE Neelum Valley and Punch Sector in Azad CHARLIE BRAVO certain sites like BRAVO ADVENTURES &

Para Gliding/Hang Gliding

Rock Climbing

Expedition Tourism

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Business Plan

Order Placement By Customers

All types of orders / booking requests can either be placed directly to the adventure club through our land line numbers ( 051- 2204374, 2204275) or through our web site www.charlie-bravo-adventures.com. Multimedia for training films, computer integrated LAN

Technology Utilization in Operation

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business Plan

Marketing Plan

Product & Services

Para Gliding, Hang Gliding, Rock Climbing

Pricing

we will offer our product & servicing at competitive rates with highly affordable costs. Payments will be accepted through cash in LC as well as FE, cheques as well as through credit cards.

Promotions

Advertisement

Bill board Multimedia ad Handouts and broachers Web Site

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CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business Plan

Controls

Para Gliding/Hang Gliding

One regular Para/Hang Gliding course of two and half weeks duration will be run every month from Jan-May and Sep-Dec. Two short Para/Hang Gliding courses each of two weeks duration will be run every month from Jun-Aug Special Para/ Hang Gliding course will also be run twice in a year arranged on every weekend

Rock Climbing

Expedition Tourism

1/4/13

Expedition Tourism services along with full guiding services which will also be provided to those groups of especially foreigners who wish to have long excursion / expedition areas of Azad Khashmir and Gilgit-Bultistan. Excursion groups will be placed in such sites that are ideal for four or five days excursion arranged once in a month from Jan- Aug or as per any special demand. CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business Plan

Organizational-Plan

Form of Ownership Based on equal partnership Identification of partners and their respective Authorities Mr. Anjum Saeed Khan (CEO) Mr. Asif Hussain (GM Operations) Mr. Haroon Nasir (GM Admin/HR) Miss. Ansa Nighat Iqbal (GM Finance)

(1) (2) (3) (4)

Middle Level Management-Team (1) Instructors (5 male & 2 female) - 7 (2) Lady Receptionist - 1 (3) Tourist Guides - 41/4/13 CHARLIE BRAVO ADVENTURES & CHARLIE BRAVO

Business Plan

(1) (2) (3) (4) (5)

Lowest Level Management TeamOffice Boy 2 Security Guard 2 Nursing Staff 2 Drivers 3 Miscellaneous Staff (sweeper)

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1

Selection Criteria

Middle level management will be selected based on their vast experience, knowledge and competency Through short dur