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8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 1/11
SWOT AnalysisSWOT AnalysisPresented by :Presented by :--
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 2/11
Page 2
Agenda
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22
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55
Definition and Concept.
Four Factors of SWOT
What and How ?
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77
88
99
Process Cycle.
Four Strategies.
Illustration ± Initial SWOT.
Priorities and Action.
Implementation, Result and Review.
Revised SWOT.
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 3/11
Page 3
Definition and Concept
SWOT is an acronym for Strengths, Weaknesses, Opportunities and
Threats. By def inition, Strengths (S) and Weaknesses (W) are
considered to be internal factor s over which you have some measure
of control. Also, by def inition, Opportunities (O) and Threats (T) are
considered to be external factor s over which you have essentially no
control.
Internal factors
± Strengths (S)
± Weaknesses (W)
Ex ternal factors
± Opportunities (O)
± Threats (T)
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 4/11
Page 4
Four Factors of SWOT
Positive tangible and intangible attr ibutes, internal to anorganization. They are within the organization¶s controlStrengths
Factor s that are within an organization¶s control that detract from its ability to attain the core goal. Weaknesses
External attractive factor s that represent the reason for anorganization to exist and develop.Opportunities
External factor s, beyond an organization¶s control, which could placethe organization¶s mission at r isk.
Threats
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
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Page 5
Strength
OpportunitiesWeaknesses
Threats
Weaknesses
ThreatsStrengthOpportunities
BeforeAfter
What and How ?
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 6/11
Page 6
Process Cycle.
Swot
Priorities
Action
Execution
Result
Review
SWOT Process Cycle
SWOT Process Cycle
SWOT Process
Cycle
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 7/11
Page 7
Four Strategies
Use of Internal Strengths toexploit external opportunities
Use of Internal Strengths to avoid
or nullify the impact of externalthreats.
Overcome internal weaknesses byexploiting external Opportunities.
Defensive Strategy. To overcome
internal weakness and avoid
external threats.
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 8/11
Page 8
Illustration
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
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Page 9
Unique or market
leading products
Pricing
Reputation of company
Strengths
Old plants and
equipments
Narrow product line
Poor customer
relationship
Unrecognized brands
Weaknesses
Expand Product Range
Global market
Presence.
Getting up tender
business
Opportunities
Low cost imports of
product in the market
Competitors new
products and
innovation
Market decline
Exchange rate.
Threats
SS WW
OO TT
Internal
External
P o s i t i v e
N e g a t i v e
Initial SWOT
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 10/11
Page 10
New high end machines
Competitors new products
and innovation
Developed formulation
Result and Review.
Narrow Productlandscape.
Low Cost
Imports
8/3/2019 Project SWOT Swapnil 12 and Shamim 10_MMM1 Revised
http://slidepdf.com/reader/full/project-swot-swapnil-12-and-shamim-10mmm1-revised 11/11
Page 11
"You cannot change your destination overnight, but you can change your
direction overnight."