Project Work - Utile courses...energy market by introducing disruptive, innovative renewable energy solutions. IBIS power integrate design and cutting edge technology exploiting new

Project Work

An open collection of experiences from successful companies using design-driven-innovation

Successfull Companies Using Design

Maddalena Garrone

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Case studies analysis

• This module introduces an exhaustive overview of different companies that have integrated design into their management and often use it as a key competence of their overall strategy.

• The provided examples should be used as a reference for the Project Work, to be presented during the final Face-to-Face event

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Case studies analysis – The SME Instrument

• The first batch of case studies is coming from some successful stories of the SMEs, funded by the SME Instrument- Horizon 2020 programme

• The selected SMEs have a strong growth potential and the ambition to become world-market leaders

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Company profile IBIS Power is an award-winning company providing effective, innovative renewable energy solutions with high impact to society. IBIS Power takes the state-of-the-art technology and transforms it into solutions with added value towards a resilient future. Two products are ready for the market, and other ideas are currently being evaluated.

Why integrate design into management?

IBIS Power challenges the status quo of todays (renewable) energy market by introducing disruptive, innovative renewable energy solutions. IBIS power integrate design and cutting edge technology exploiting new enhancements that have great positive impact on the global population.

«Redesigning Renewable Energy»

www.ibispower.eu

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PowerNEST

Images Source: ©IBISPower

The Integrated Wind Roof Energy System (or PowerNEST) is a breakthrough solution to overcome shortcomings in existing renewable energy technologies.

• PowerNEST is a roof-mounted, elegant structure with an internal turbine making use of smart aerodynamics;

• It is more efficient than any free-standing small wind mill;

• It meets customer demands by differentiating its aesthetical integration and customization possibilities.

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PowerRESPONSE

The second product developed by IBIS Power is the Remote Wind Energy System (or PowerRESPONSE).

• This is the newest ground breaking innovation, as a reliable, resilient and decentralized energy solution for areas with zero-access to power.

• By being a mobile, self-deployable and controlling installation and generating power from wind and sun, PowerRESPONSE offers a solution for:

– Post-disaster affected areas in need of energy; – Refugee camps and areas of poverty (e.g. to optimize food storage); – Areas with zero-access to power or areas that rely on diesel generators.

Images Source: ©IBISPower

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Company profile IngeniArs S.r.l. is an italian spin-off company of the University of Pisa born in 2014. The ambitious goal of IngeniArs is to provide an answer to the ever increasing demand of innovation in strategic areas such as aerospace, telemedicine and automotive.


The main focus of IngeniArs is the design, development and commercialization of Electronics Systems, Informatics Systems and innovative services. IngeniArs is able to cope with cutting edge technologies in the continuous effort to guarantee high quality products and services for the final customer.

«The Art of Engineering»

www.ingeniars.com

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Spacefibre IMPLementation design test Equipment (SIMPLE)

IngeniArs is currently developing a new high-speed data links called SpaceFibre, in accordance with the stringent requirements of the European Space Agency (ESA) new standard.

In order to guarantee a high reliable transmission the SpaceFibre has to overcome 2 main issues:

• the design and implementation of a system compliant with the standard;

• the need for a test equipment capable of validating such a design.

The final aim of the project is to provide the customer with a powerful instrument to simplify the development of his own system based on SpaceFibre technology, thus the acronym SIMPLE.

Images Source: ©IngeniArs

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E@syCare gateways for telemedicine

Telemedicine represents the natural evolution for Health Care Systems.

IngeniArs offers a family of advanced products for collections and management of all the needed information to monitor the lifestyle and the status of the treated patients.

The EasyCare products are easy to use and flexible to adapt to the need of the patient and the medical staff.

With these products, IngeniArs created an innovative family of interactive and advanced gateways for telemedicine for monitoring remotely chronic diseases, with :

• Certified biomedical non-invasive Bluetooth sensors;

• Integration with data management systems, service center, and electronic health records.

Images Source: ©IngeniArs

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Case studies analysis – REDI Project

The next case studies were collected for the REDI Project, supported by the European Commission under the EDII (European Design Innovation Initiative). REDI’s particular focus was on supporting design-driven innovation at a regional level.

These 8 case studies are not theoretical, the information comes directly from the concerned companies.

The companies belong to various line of business (industry, services, etc.) and they vary in size but all are innovative, efficient and internationally recognized.

Texts’ expoitation rights for the 8 case studies derive from the «Design Management» booklet by APCI and edited by Cité du Design of Saint-Etienne

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«A design approach is all about teamwork»

Company profile Bic Sport, founded in 1979, has become the world’s leading expert in water sports. With the focus on sustainability, together with building quality, durable and affordable products, Bic Sport is constantly innovating and developing products for the SUP, surf, windsurfing, kayak and sailing markets.


Bic Sport made design a strategic feature in order to ensure its successful entry on to the kayak market in 2002. Design then became a major factor in affirming its positioning and differentiating it from its competitors.

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Actions taken by the company

• Offer constantly fine tuned;

• Design has taken a specific place in the conceptualising process;

• Continuous collaboration with designers;

• Defined design budget (50.000€).

Skills Employed

• Product design

• Graphic design.

Resources Used

• External Designers.

Images Source: Bic Sport Catalogue

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Customer Relations

• Improved customer satisfaction;

Offer (B2C)

• Increased turnover and profits;

• Rising exports;

• Increased competitiveness;

Brand

• Evolution of positioning of the brands;

• Better differentiation of new products and services;

• Winner of different design prizes

Process

• Early incorporation of design from the R&D Stage

• Increased creativity of the business.

How design contribuited to the business

Images Source: Bic Sport Catalogue

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Company profile BlaBlaCar is the world’s largest long-distance ridesharing community. Founded by Frédéric Mazzella in 2006, BlaBlaCar connects drivers and passengers willing to travel together between cities and share the cost of the journey.


In 2011 BlaBlaCar launched the world’s first online reservation service in the car share sector, making this new practice a genuine means of transport on which everyone can rely.

«The member is the boss»

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• The model is based on trust

• «Social network rules» applied to car sharing

Skills Employed

• Graphic design • Ergonomics • Surveys • Product Manager • Web developer

Resources Used

• External Designers

Images Source: ©BlaBlaCar

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Images Source: ©BlaBlaCar

Offer (C2C)

• Over 100 mln euros savings for drivers each year;

• Users trust another car sharer more thant their neighbours or colleagues;

Brand

• Success across the community;

• 200% growth per annum;

• Iphone and Android app downloaded over 5 million times

Process

• Funding raised in September 2015: 200 millions of dollars (Insight Venture Partners, Lead Edge Capital)

Customer Relations

• Trust has become the watchword;

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Company profile Décathlon started with a store in Lille, France in 1976, founded by Michel Leclercq. Now it’s one of the world's largest sporting goods retailers. The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment.


At Décathlon, a network of innovative retailers and brands that aims to please all athletes, innovative design makes the products even more attractive and exclusive.

«User focused innovations that have revolutionised sporting activities»

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• Reform of the principles of collaboration.

• Strong partnership with R&D teams, specialists in understanding the human body and materials, in-store staff and observations on sports grounds

• Design is used as a vector of decision making

Skills Employed

• Observation of trends and colours;

• Clothing design; • Product design; • Graphic design; • Branding.

Resources Used

• In-house teams: 160 designers + 280 engineers working directly with R&D and marketing;

• External teams Images Source: ©Decathlon

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Customer Relations

• Excellent customer relations makes Decathlon one of the favourite sports brand worlwide.

Offer (B2C)

• Innovations that have revolutionised sporting practices: the ‘2 seconds’ tent, the Easyflod scooter and Easybreath snorkeling mask amongs others.

Brand

• Excellent positioning of the brands;

• International expansion: there are more than 850 stores in 22 countries;

• The top French company on the sports market

Process

• Quick return on investment

• Increased number of registered patents

Images Source: ©Decathlon

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Company profile Founded in 1997, Faurecia is the 6th largest international automotive parts manufacturer in the world; one in four automobiles is equipped by Faurecia. It designs and manufactures seats, exhaust systems, interior systems, exterior modules and decorative aspects of a vehicle.


Faurecia has evolved to become an expert in development and technology, with a strong element of innovation and design. The creation of an in-house team of about sixty people has made it possible for the design function to evolve towards a strategic role within the business.

«Turnover that has doubled in 10 years»

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• Special relationships with the design decision-makers of each car maker;

• Sensitivity to design language for all brands and their identities;

• Attention to all social and technological trends, to all markets with their cultural and industrial characteristics;

• Create proposal for products and services that meet the demands of customers;

• Design attractive products to generate an operating profit above the industry average;

• Create scenarios to predict major changes in the industry in order to be proactive for future models.

Skills Employed

• Industrial design.

Resources Used

• In-house teams (marketing, general management)

Images Source: ©Faurecia

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Customer Relations

• Special relashionships with each car maker.

Brand

• Position of leadership in a great many sectors in which Faurecia is present.

• Team working in every region in order to be close to the trends and players in each market.

Process

• Design knowledge and expertise is sought by a great many customer including customers not involved in the mass production of modules.

Offer (B2B)

• Many customers choose Faurecia as their strategic supplier, especially for its creative innovation and design, and its overall skills.

Images Source: ©Faurecia

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Company profile Integrated in the Fiskars Group in 2007, Leborgne is a national benchmark in the field of hammer tools for construction professional.


The design strategy plays a part in every stage of the innovation process, in close collaboration with the end users of the tools. Design permits creative approach and aids understanding of all the problems linked to the way tools are used, in order to better meet users’ expectations.

«The user is central in the design and innovation process»

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• The development strategy centers on the prevention of risks and the protection of the users

• Balance between functionality and durability of products;

• Ergonomic analysis of co-workers’ workplace situations

• Design of a range of robust and functional tools that reduce the risk of occupational diseases and disorders;

• The user is central. Skills Employed

• Product design; • Graphic design

Resources Used

• In-house teams for marketing, purchasing and production. • The design office team comprises 1 designer, 1 product

developer and 1 supervisor; • Collaboration with building industry professionals,

ergonomists and research institutes

Images Source: ©FISKARS company www.leborgne.fr

http://www.leborgne.fr/

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Customer Relations

• The user is at the centre of the product development

• Improved customer satisfaction

Offer (B2B)

• Leborgne is a National benchmark in the field of hammer tools for construction professional;

• 41 registered patents, 66 registered designs;

Brand

• Coherence of products and the brand

Process

• Promotion of sustainable development

• Makes the enterprise more competitive;

• Early incorporation of design from the R&D stage

• Increase in the overall creativity of the business

Images Source: ©FISKARS company www.leborgne.fr

http://www.leborgne.fr/

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Company profile Parrot SA is a French wireless products manufacturer company based in Paris, France. It was founded in 1994 by Christine/M De Tourvel, Jean-Pierre Talvard and Henri Seydoux. Parrot specializes in consumer and high tech products for smartphones and tablets as well as technologically very advanced solutions in the car and civilian drones market.


Parrot stands out on the market for its technological innovations and uses and is now known worldwide. This prolific creativity is the result of an ‘all engineer’ policy and the use of design, which is gradually finding its place within the organization.

«Design is gradually finding its place within an ‘all engineer’ policy»

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• Design plays a part at all levels and from the start of a project, especially when updating a range and creating products that do not yet exist.

• Design also contributes to communication about products and their promotion on the market

Skills Employed

• Product design; • Graphic design; • Interface design; • Packaging design; • Sound design.

Resources Used

• In-house teams: − 9 designer-engineers who develop the products from drawings to production; − 1 design manager who guarantees the orientation of the style

Images Source: Nicolas Halftermeyer

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Customer Relations

• Increased turnover and profits

• Better differentiation of new products and services

• Rising exports

Offer (B2B & B2C)

• Parrot is now one of the two world leaders for drones;

• 20 to 30 patents a year. About 20 designs and models each year;

Brand

• Evolution of the positioning of brands;

• Opening up to new markets

Process

• Increase in the overall creativity of the business;

• Early incorporation of design from the R&D stage;

• Improved communication and cooperation on all projects

• Ability to attract talented personnel;

• Better cooperation with suppliers;

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Company profile Thuasne is a globally recognized creator, manufacturer and distributor of wearable medical devices, including braces, supports and medical garments. Founded in 1847, Thuasne provides "wings for your health" by elevating each person's active involvement in their own health and medical care.


Innovation is central to the company’s strategy: 7% of turnover is devoted to technological research and design, and Thuasne is part of 4 French business and research clusters. In order to retain its position as a leader, the company registers trademarks and patents for each of its products, and protects its designs worldwide.

«A comprehensive design approach that includes everyone in the company»

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• Design plays a role at every stage of the innovation process, in advance of the start of product development.

• Thuasne has introduced global design that extends to everything visible that the company produces

• Co-design approach: patients, doctors and pharmacists focus group.

Skills Employed

• Product design; • Graphic design; • Digital design; • Packaging

design; • Space design; • Textile design.

Resources Used

• In-house teams: 7/6 people that reports to the company president

• Assistance from two external design agencies.

Images Source: www.sutherlandmedical.com.au

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Images Source: www.sutherlandmedical.com.au

Customer Relations

• Improved customer satisfaction

• Diversification of the products in the light of user experience

Offer (B2C)

• Increased intellectual property with registered patents and designs;

Brand

• Evolution of the positioning on the market

• Trademarks registered every year

Process

• Challenge of research

• Improved quality and performance of staff

• Makes the enterprise more competitive

• Increase in the overall creativity of the business

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Company profile Withings is a consumer electronics company located in Issy-les-Moulineaux, France. It was founded in June 2008. Withings designs Internet-connected devices and describes its products as part of the Internet of Things


Since it first opened for business Withings has collaborated with Eliumstudio to produce the design for its products with the primary objective of defining a clear and strong product identity, offering easy to use products with a simple visual design, highlighting a body of knowledge and expertise.

«A flag-bearer for a National industrial revival in the new technologies»

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• Systematic Design Study of all products and services well in advance of the development process.

Skills Employed

• Product design; • Experience design; • Interface design; • Human and Social Sciences

Resources Used

• In-house teams: marketing, engineering (R&D), UX/UI design. • External teams: Eliumstudio (product design)

Images Source: ©Withings

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Customer Relations

• Products in the Apple Store’s Top 10 best sellers;

• Available in all the major international retail outlets;

Offer (B2C)

• Products and services that have created a new market in the fields of smart devices for healthcare

Brand

• Strong brand;

• Development based on expertise in new technologies;

• Strong international expansion

Process

• Increasing turnover;

• 22.5 million € funding raised in July 2013;

• USA primary market;

Images Source: ©Withings

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Teamwork

• This teamwork is a “preview” of the Project Work, that will be prepared individually, during the on-line phase

• The template of the Project Work will be distributed to each Working Group

• The Working Groups shall imagine a case study, where a company (real or «fake») successfully adopts one of the ideas and suggestions showed during the kick-off event

• The team leader of each Group will present the case study to the audience

Thank you for your attention

www.designforenterprises.eu #Design4Enterprises

Project Work

Successfull Companies Using Design

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Project Work - Utile courses...energy market by introducing disruptive, innovative renewable energy solutions. IBIS power integrate design and cutting edge technology exploiting new