Projects The Mansion Adv

8/3/2019 Projects The Mansion Adv

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Building Solid Brands


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Who we are

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ABOUT US

The Mansion Advertising is a BTL and Advertising companywhich delivers its clients the added value needed for their productor service to get the attention and to capture the heartof theconsumer.

The Mansion Advertising relies on people from multinationalcompanies and agencies, with more than seven years of experiencein marketing and advertising.


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OUR COMPETENCIES

Through our fields ofexpertise we bring our clients' products andservices closer to the consumer, aiming to shorten the gapbetween information and acquisition.

BTL (Below the Line)Integrated Campaigns

Digital/interactive

Public Relations


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OUR SERVICES

Here at The Mansion Advertising the client we will always come

first and we will always strive to offer a unique experience throughexcellent services.

Services:

Brand & Account management

Creative Development: Promotional mechanics Sampling & Tasting Integrated campaigns

Strategy Development: Brand positioning

Planning & Research New Product Launch

Field implementation & supervision: HR (promoters, hostesses, supervision) Logistics & reporting

DTP &Production: Print

OOH PVC, mesh, outdoor posters Event setup & decor Special executions & projects

Media production: Radio & TV Digital

PR Media relations Press monitoring


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OUR CLIENTS

Here are some of the clients who have entrustedus with their brands and projects:

EuroNautica Motors


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Our projects

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OUR PROJECTS - BTL

Vitantis Shopping Center Halloween Event31 Oct Nov 2008

Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers

Core Target: People living in surrounding areas (Vitan, Timpuri Noi,Berceni)

Campaign Mix overview:Pre-amplifyHalloween Experience: Visibility, Decoration & Activities

Post-amplify


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OUR PROJECTS - BTL

Vitantis Shopping Center Halloween Event31 Oct Nov 2008

Experience -The Witch Castle: a Halloween experience for children and parents aswell.

MC - Evil Witch inviting children on stage for special activities, contests

Portraits of children on special Halloween papers

Face painting

Balloon figure artist

Zombie Dancers

Security staff in vampire capes

Ghost promoters Drawing contest for children


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OUR PROJECTS - BTL

Vitantis Shopping Center Halloween Event

Quantitative results:

over 4000 persons contacted in 3 days of activation: flyers were distributed to people inperson and also placed on the cars in the parking

about 500 persons (children & adults) assisted at the shows

approx. 100 children took part at the drawing contest

Qualitative results:

extremely positive reactions from public

children were especially attracted by the drawing contest and the face painting

many parents returned to see the drawings their children made


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OUR PROJECTS - BTL

Vitantis Shopping Center Halloween EventDecorations, Branded stage


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OUR PROJECTS - BTL



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OUR PROJECTS - BTL

Vitantis Shopping Center Christmas

magazine1-19 Dec 2008

Objectives:

Increase awareness & consideration as a preferred shopping

destination among target consumers Generate traffic in the outlet for holiday shopping

Core Target:People living in surrounding areas (Vitan, Timpuri Noi,

Berceni)

Campaign overview: Creative development for magazine layout Production 100.000 pcs Direct distribution in nearby areas: door to door & postbox

Record timing from concept to distribution: 3 weeks


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OUR PROJECTS - BTL


magazine


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OUR PROJECTS - BTL


magazine

Distribution:


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Vitantis Shopping Center Christmasmagazine

Distribution:

OUR PROJECTS - BTL


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OUR PROJECTS - BTL

Valentines fara pereche la Vitantis Shopping Center!9-14 Feb 2009

Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers Increase sales for tennants

Core Target: People living in surrounding areas (Vitan, TimpuriNoi, Berceni)

Campaign Mix overview: Pre-amplify

Valentines Day Experience: Visibility, Decoration &ActivitiesPost-amplify


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OUR PROJECTS - BTL

Valentines fara pereche la Vitantis Shopping Center!9-14 Feb 2009

Experience : a Valentines Day romantic experience experience especiallyfor young couples. Live concerts: Anda Adam & Alb-NegruSpectacular live ice sculpting show

Contest with very interesting prizes: romantic dinner with VIPs: AndaAdam, Alb-Negru & Alina Plugaru


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Poster Flyers

OUR PROJECTS - BTL

Valentines fara pereche la Vitantis Shopping Center!

Communication materials

Scracthcards


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Communication

PR: Article in Libertatea

OUR PROJECTS - BTL


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OUR PROJECTS - BTL


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OUR PROJECTS - BTL

Valentines fara pereche la Vitantis Shopping Center!Live concerts: Anda Adam & Alb/Negru


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Valentines fara pereche la Vitantis Shopping Center!Dinners for the 4 winners

Anda Adam Andrei Alb/Negru

Kamara Alb/Negru Alina Plugaru

OUR PROJECTS - BTL


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OUR PROJECTS - BTL

De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!28 Feb-8 Mar 2009

Objectives: Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers Increase sales for tennants

Core targets: People (mostly women) living in surrounding areas(Vitan, Timpuri Noi, Berceni)

Campaign Mix overview:Pre-amplifyMarch Experience: Visibility, Decoration & Activities

Post-amplify


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OUR PROJECTS - BTL

De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!28 Feb-8 Mar 2009

Experience : an 1-8 March experience experience dedicated especially for ladies. Very pleasant surprises for ladies visiting the center: free flowers were offered to them asgifts by elegantly dressed stewards Live concerts: Andreea Balan & Andra Contest with an attracting prize: an Easter vacation in a 4* hotel in Vienna, Austria


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Poster

Print Ads in: Connect, Photo Magazine, Audio-Video

De 8 Martie, Vitantis Shopping Center Iti Aduce Primavara!

Communication Materials

OUR PROJECTS - BTL

Flyer

Scractchcards


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Promoters for outdoor flyering

Promotional mechanic + Flowers gifting

OUR PROJECTS - BTL


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Live concerts: Andreea Balan & Andra

OUR PROJECTS - BTL


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OUR PROJECTS BTL

1 year Anniversary campaign1-19 sept 2009

Objectives:

Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a preferredshopping destination among target consumers bydemonstrating entertainment qualities and

credentials :- Anniversary Experience and Event (indoor)

- Promotional mechanic

Core Target: People living in surrounding areas (Vitan, TimpuriNoi, Berceni)

Campaign Mix overview:Pre-amplify

Anniversary Event

Post amplify


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OUR PROJECTS - BTL


Experience:

Special Anniversary experience activities:

- 2 x live concerts : Andra, Alex

- Special show : magic show with Johannes

- MC Buzdugan from Radio Zu

- Live lucky draw show for the big prizes

Promotional mechanic:

- grand prize a Kia pro_cee'd car (offered by partner KiaRomauto); LCDTV LG, Vacuum cleaner LG

- small guaranteed prizes: key chains, car odorizers,vouchers


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1 year Anniversary campaign

1-19 sept 2009


approx. 6000 scratch cards in the lottery urn

over 70.000 people reached by indoor and outdoor flyering

about 300-400 persons attended the Event

over 9476 visitors in average (a 10% increase comparing to other months)


very positive reactions from the participants

children especially enjoyed the racing games, the concerts and the live Magic moment

OUR PROJECTS - BTL


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OUR PROJECTS BTL


1-19 sept 2009

Communicationmaterials

-Scratchcards- Vouchers


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OUR PROJECTS BTL


1-19 sept 2009

Communication materials

Meshes: Cal Vitan & Camil Ressu Mesh at the location


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Guerrilla activation

A guerrilla team of 2 x Can-Am Spyders with 2drivers and 2 gorgeous racing girls cruisingaround the town(in nearby areas Dristor, Berceni, MihaiBravu, Timpuri Noi, Unirii, Marriott, etc)

The girls gave away flyers with invitation to

Vitantis Campaign

OUR PROJECTS - BTL


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1-19 sept 2009

OUR PROJECTS - BTL


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1-19 sept 2009

OUR PROJECTS - BTL


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OUR PROJECTS - BTL

Vitantis Shopping Center Halloween Workshop Campaign

29 - 31 Oct 2010

Objectives : Generate traffic for Vitantis Shopping Center Increase awareness & consideration as a great funDestination for children (and parents)

Core Target: Children living in surrounding areas (Vitan, Timpuri Noi,Berceni)

Campaign Mix overview:Pre-amplifyHalloween Experience: Visibility, Decoration &Activities

Post-amplify


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OUR PROJECTS - BTL


29 - 31 Oct 2010

Experience:

Halloween Creative Workshop with Toothie the Vampire and Didi the Funny Witch:Decorating pumpkins & other Halloween itemsFace paintingDecorated pumkins parade

Halloween costume parade


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OUR PROJECTS - BTL



over 8000 persons contacted in 4 days of activation: flyers were distributed to people inperson and also distributed to kindergartens in Sector 3 and 4

about 500 persons (children & adults) assisted at the Workshop and final Shol

over 230 children took part at the Workshop and aprox 100 people (children + parents)attended the show


extremely positive reactions from public

children were especially attracted by the Pumpkin decoration contest contest andHaloween costume parade

Over 50% of the participants returned to see the decorated pumpkins their children made

and to take part at the parades


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OUR PROJECTS - BTL


OUR PROJECTS BTL


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OUR PROJECTS - BTL


OUR PROJECTS BTL


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OUR PROJECTS - BTL


OUR PROJECTS BTL


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OUR PROJECTS - BTL


OUR PROJECTS


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OUR PROJECTS BTL / integrated campaign

Can-Am Spyder image campaignSummer 2009

Objectives :Building a good image of the brand Strong image association with Transformers blockbuster Create a relevant experience for Can-Am => link for futurepurchase

Core targets: Mostly men, A and B demographics -> potential buyers

Communication Mix :PR activities: appearance in ProMotor show, in LuxurymagazineSpecial visibility campaign: special visibiliy project incinema and

brand management

OUR PROJECTS BTL / i t t d i


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Special visibility project in cinema

We aimed to create a relevant experience for Can-AmSpyder brand, with a strong image association with theTransformers 2 blockbuster.

Campaign Mix overview:Amplification:

visibility campaign - in cinema, onlineExperience:

a real Can-Am Spyder placed in the cinema dedicated webpage for promotion mechanic

Post-amplify: online




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OUR PROJECTS BTL


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OUR PROJECTS - BTL

Michelin - Evil gas pump vs Michelin Man campaign for low fuelconsumption tyres10 Apr - 30 May 2010

Objectives: Support the main ATL campaign; Increase awareness & intrerest through a funny BTL

activity in Vitan Mall

Core targets: Vitan Mall customers; medium to high incomepeople

Campaign Mix overview:BTL support activity: flyering & gift sampling- 8 weekends

- 4 promoters in 2 teams; 2 costumes (MichelinMan & Evil Pump)

OUR PROJECTS BTL


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Michelin - Evil gas pump vs Michelin Man campaign for lowfuel consumption tyres


over 30.000 people reached by indoor flyering

About 15.000 gift distributed


very positive reactions from the participants, especially from children & teens who

absolutely loved taking pictures with the Michelin Man

OUR PROJECTS - BTL

OUR PROJECTS BTL


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Michelin - Evil gas pump vs Michelin Man campaign

OUR PROJECTS - BTL

OUR PROJECTS BTL


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Michelin - Evil gas pump vs Michelin Man campaign

OUR PROJECTS - BTL

OUR PROJECTS BTL


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OUR PROJECTS - BTL

TNT in HMultiplex - Robin Hood campaign14 Jun-14 Jul 2010

Objectives: Increase awareness & interest for sponsor (TNT) through a funny

campaign, related to Robin Hood film

Core targets:

movie going people; Hmultiplex clients

Campaign Mix overview:Pre-amplify Robin Hood Experience: Decoration & Activities (mechanics) Post-amplify


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OUR PROJECTS BTL


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TNT in HMultiplex - Robin Hood campaign


over 50.000 people reached by indoor flyering

About 40.000 people reached through online campaign

about 50 persons registered on the webpage (and counting)


very positive reactions from the participants, especially from children & teens who

enjoyed playing Robin Hood in cinema

OUR PROJECTS - BTL

OUR PROJECTS BTL


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Hollywood Multiplex - Robin Hood campaign

OUR PROJECTS - BTL

OUR PROJECTS - BTL


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Hollywood Multiplex - Robin Hood campaign

OUR PROJECTS - BTL

OUR PROJECTS - BTL


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OUR PROJECTS - BTL

Visa1 Sep - 13 Oct 2010

Objectives: Increase awareness & intrerest through a national BTL campaign

Core targets: Mall customers; medium to high income

people Kaufland customers

Campaign Mix overview:- National BTL campaign:- 10 Malls in 10 cities - flyering & gift sampling in 4 weekends- 15 Kaufland stores: branding: shopping trolley + entrance

OUR PROJECTS - BTL


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OUR PROJECTS - BTL


Kaufland Stores ActivationCity Kaufland unit

Arad Kaufland Banu Maracine

Brasov Kaufland Calea Bucuresti

BucurestiKaufland Colentina

Kaufland Barbu Vacarescu

ClujKaufland Str Fabricii

Kaufland Str Campului

Constanta Kaufland 1 Dec

Galati Kaufland Otelarilor

Iasi

Kaufland Mitropolit Varlaam

Kaufland Pacurari

Kaufland Str Pavlov

Ploiesti Kaufland Vestului

Sibiu Kaufland Selimbar

Timisoara Kaufland Gh Lazar

Timisoara Kaufland D. Bojinca

OUR PROJECTS - BTL


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OUR PROJECTS - BTL


National Mall ActivationCity Mall

Bucuresti

Baneasa Shopping City

Plaza Romania

Bucuresti Mall Vitan

Iasi Iulius Mall

Cluj Napoca Iulius Mall

Timisoara Iulius Mall

Suceava Iulius Mall

Brasov Magnolia

Arad Armonia

Sibiu Promenada

OUR PROJECTS - BTL


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OUR PROJECTS BTL


Quantitative results:*

- over 70.000 people reached by indoor flyering in all malls cities

- over 65.000 flyers distributed

- over 6.500.000 people exposed to the Visa campaign around the country


- very positive reactions from the participants, especially because of the prizes

*in Malls

OUR PROJECTS - BTL


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OUR PROJECTS BTL

Visa

OUR PROJECTS - BTL


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OUR PROJECTS BTL

Visa

OUR PROJECTS - BTL


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OUR PROJECTS BTL

Visa

OUR PROJECTS - BTL


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OUR PROJECTS BTL

Visa

OUR PROJECTS tactical campaign


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KIA Discount Service Campaign

COMMUNICATION MIX:-Digital:

WebannersBanner on home page

-Radio:

Radio AD on Radio Guerilla



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Home page: www.kia.roWebbanner

KIA Discount Service Campaign

OUR PROJECTS Brand Identity


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OUR PROJECTS Brand Identity

Royal ChickenFast-food restaurant

Services:

Brand identity logo, uniforms

Location decoration

Menu design

OUR PROJECTS Brand Identity & more


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Prokinesis - Kinesiology Tape distributor

Services: Brand identity logoWebsite development: www.prokinesis.roStationery Business CardsAdvertising materials: Brochure, Poster, Flyer, Presentation moviePR: articles in sport newspapers, websites


http://www.prokinesis.ro/http://www.prokinesis.ro/


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Logo

Business card


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Brochure

OU O C S a d de y & o e



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Poster

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Prokinesis - Kinesio Tape distributor

Flyer

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PR

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PR

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PR

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OUR PROJECTS Special projects


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p p j

3D Visibility stands

Opel, Nissan, Ford, Toyota

The Mansion Adv.

The Mansion Adv.

The Mansion Adv.

The Mansion Adv. The Mansion Adv.


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Thank you!

[email protected]

www.themansionadv.com
mailto:[email protected]://www.themansionadv.com/http://www.themansionadv.com/mailto:[email protected]

Documents

Projects The Mansion Adv