W E B S I T E A N D P A I D A D V E R T I S I N G

O P T I M I Z A T I O N

F O R F A I R V I E W L E N D I N G . C O M

© 2014 Prometheus Internet Marketing

Prometheus Internet MarketingClient Case Study

Case Study Summary

© 2014 Prometheus Internet Marketing

Situation

Fairview Lending provides private real estate loans for both commercial and residential borrowers, delivering quick closings with minimum hassle.

Need

Fairview Lending had been running its own Google AdWords campaigns and was getting a significant portion of their new clients there. However, they felt stuck in their progress and were concerned the campaigns were underperforming, leading to fewer leads than possible and wasted spending.

Our Solution

We crafted their Unique Selling Proposition (USP) to emphasize their clear differentiators compared to their competition.

We redesigned their home page to highlight their USP and become an effective landing page for both paid and organic search traffic.

We restructured and optimized their Google AdWords campaigns to focus on their USP messaging and better reach their most ideal prospects.

In the Client’s Words…

© 2014 Prometheus Internet Marketing

"We’d been running Google AdWords campaigns for 6 years and

had good success gaining new loan clients in a very competitive

online market. But then we asked Prometheus to take over, and

within 4 months they had doubled our conversion rate and

tripled our total conversions.

After 9 months our conversion rate is now up 330% while our

cost per conversion is down 60%. This has led to a substantial

increase in our profitability. I wish we would have made the

decision to bring in Andrew and Prometheus earlier.“

Glen Weinberg, COO, Fairview Lending

© 2014 Prometheus Internet Marketing

BEFORE

No mention of 2nd primary target market – Residential

Unclear Call-to-Action (CTA), competing with

countless other distractions throughout the page

Complicated, distracting navigation

Big wall of text that no one will read

Needless distractions from CTA

Columns providing needless distractions from CTA

© 2014 Prometheus Internet Marketing

Equal emphasis to both critical target markets

Callout box that succinctly presents top benefits and

features and provides clear, compelling CTA

Clear, simple navigation

Brief, helpful text

AFTER

Testimonials for social proof

Equal emphasis to both critical target markets,

allowing visitors to quickly choose the right path

Google AdWords Results

© 2014 Prometheus Internet Marketing

Prometheus Management began 10/2013

4 months later 9 months later

© 2014 Prometheus Internet Marketing

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