Final Major

Project

Unit 4 Nike Advert

Name: Ed Ryding

CONTENT OUTLINE

I’m trying to make an advert with the Nike sportswear business. It’ll

try an inspire people to get into Nike.

INVESTMENT

It’s a big production for a big global business.

TARGET AUDIENCE

My target audience is aimed at people between the ages of 15 and

30. Also its not pushed towards an individual sex, it’s going to be

aimed for male and females and also large cities.

MARKET COMPETITORS

Adidas and Puma are Nike’s biggest competitors within the industry.

This is because they are the leading sportswear brands and adverts

are vital in trying to push them to the top.

EQUIPMENT

The equipment I’m going to use is obviously going to have to be Nike

equipment as I can’t shoe any other brands within the advert for

example Adidas. Im going to also have to try and make it out to be as

if Nike equipment is the best to buy.

LOCATIONS

Im going to be shooting at college and in my local area in fields and

at the park.

BUDGET

I will need roughly £7000 for my production in order to purchase all

the equipment .