Proposal Marketing Sentosa2 2011

7/26/2019 Proposal Marketing Sentosa2 2011

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A Proposal To:

SENTOSA GROUP BHD

Marketing Proposal

Proposal For Sales and Marketing Year 2011

Prepared By:Niza !aar"din

# $e%r"ary &'##



MAR!ET(NG PROPOSA) &'##

(NTRODU*T(ON

This marketing proposal is designed to help Sentosa Group Bhd to futher develop new businessopportunities specifically in promoting space rental for Sentosa Plaza and Sentosa Tower. Thisproposal will help the sales and marketing department in achieving their key result areas.

The main focus of the proposal are aimed to create and impart brand awareness not only toprivate sector thus includes the government market niche. It is a practical and downtoearthproposal that will give affects to Sentosa Plaza and Sentosa Tower revenue throughout year !"##.

OB+E*T(,ES

• Promote a framework change in markets mind set so they will take the initiative and

channel their energies towards ma$imizing space utilization both at Sentosa Plaza and atSentosa Tower

• To uplift the image of Sentosa Plaza and Sentosa Tower

• To convert the Sentosa Tower to a newly improved and ideal spot as a prestige landmark

in the heart of %lor Star& 'edah

• (ebranding of the Sentosa Plaza as a leisure spot whilst changing the Sentosa Tower

into a )neStopPrestige *entre not only for businesses but also for tourism mainly in 'edah

• +,eto$ify- bad corporate image and provide a new and better platform for organizational

growth and development

TRANS$ORMAT(ON PRO*ESS

Sentosa Plaza

• Gro"nd $loor

− Telecommunication ub /0aintain *urrent Setting1

*elcom& ,igi or 0a$is *ustomer Service *entre

− *hained (etail 2ast 2ood (estaurant ie3 0c ,onalds& Starbucks& 0erry Brown& etc.

• $irst $loor

− Information Technology /IT1 ub /4eeds Some 5pgrading1

Provides 2ree 6ifi

• Se-ond $loor

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− ealth 7 Beauty ub

Slimming

SP%

• T.ird $loor

− %udio 8isual and 9lectrical %ppliances ub

Seng up& Seng eng& etc.

• $o"rt. $loor and $i/t. $loor

− :eisure ub

*inema Golden Screen *inema /GS*1 or Tan;ung Golden 8illage /TG81

• Si0t. $loor

− Sports and ealth ub

Bowling %lley

Gym 2itness *entre 2itness 2irst& *elebrity 2itness& etc.

• Through debriefing after each game < e$ercise

0elalui maklum balas selepas setiap permainan < latihan

The methods used are fun& e$citing and purposeful but serious in the sub;ect matters. Becausethis workshop is based on e$periential learning& each participant will learn differently from his or her own e$periences. Such learning is powerful as the impact is strong and will plant withinparticipants the desire to achieve greater heights.'aedahkaedah yang diterapkan adalah menyeronokkan& menarik dan penuh bermakna tetapiserius di dalam topiktopik yang dipela;ari. Ini kerana bengkel ini adalah berasaskan pengalaman=penerimaan setiap peserta adalah berbeza bergantung pada pengalaman mereka sendiri.Pembela;aran sebegini amatlah berkesan kerana impak yang diterima adalah besar bahkandapat menanam keinginan dalam diri peserta untuk lebih ber;aya.

PART(*(PANTS 1 PESERTA

• 0%, is a program that could be designed for the entire organization and tailored to specific

change needs of the organization

0%, adalah program yang boleh direka untuk keseluruhan organisasi dan disesuaikan

menurut keperluankeperluan organisasi tersebut

• 0any of our clients use this program as a platform to achieve desired change endeavors. 6e

have had the e$perience of assisting clients in various change goals like3#. Integrating a merger between two company cultures!. (einvigorate an already well run organization>. *hange of culture?. 0arshalling action after an economic crisis@. 0aking a difference in sales

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A. 0aking a difference in team working. 0aking a difference in self development& etc

Pelangganpelanggan kami menggunakan program ini sebagai landasan untuk mencapaiperubahanperubahan yang diingini. 'ami berpengalaman membantu pelanggan dalammencapai matlamatmatlamat perubahan seperti3#. 0engintergrasikan budaya antara dua organisasi yang bergabung!. 0enceriakan semula organisasi yang telah ber;aya>. 0engubah budaya ker;a?. 0engatur tindakan selepas krisis ekonomi@. 0embuat perubahan dalam pen;ualanA. 0embuat perubahan dalam ker;asama berkumpulan. 0embuat perubahan dalam kema;uan kendiri& dsb

• This !day program is especially catered for 0anagement level and above.

Program selama ! hari ini dirumus khusus untuk pihak Pengurusan dan ke atas.

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PROGRAM (T(NERAR2 1 !ANDUNGAN PROGRAM

Day # 1 Hari #

Morning 1 PagiIcebreaker9$ercise # C The 6atch9$ercise ! C 0oving the *hair 9$ercise > C *.%.(A/ternoon 1 Petang9$ercise ? C 5nderstanding The *oncept )f

0otivation9$ercise @ C 5nderstanding P#& P!& P>9$ercise A C 5nderstanding The 4eeds That

0otivates 5s %nd )thers9$ercise C Phases )f *hange /The 6atch1

Day & 1 Hari &

Morning 1 Pagi9$ercise # C ,.9.%.( 0ethod9$ercise ! C The > SkillsA/ternoon 1 Petang9$ercise > C :and Dour Spaceship9$ercise ? C *areless 6hisper 9$ercise @ C This is a Stick C5p9$ercise A C :earning 2rom Dour 2uture*losing 1 Pen"t"pan

Note 1 Nota:#. The session +Identifying P# 7 P! into P>+will include real issues the participants face in the

organization. *lient to advice.

Sesi +Identifying P# 7 P! into P>+ turut menyelitkan isuisu sebenar yang dihadapi peserta didalam organisasi. 4asihat kepada pelanggan.

!. ,ay ! may end at about A.""pm.

ari ke ! mungkin berakhir pada ;am A."" petang.

>. ,aily details may change sub;ect to customer-s needs.

0aklumat harian mungkin berubah menurut kepada keperluan pelanggan.

PROGRAM TOP(*S 1 TOP(! PERB(N*ANGAN PROGRAM

This section is described by using the activities involved in the workshop and their learningoutcomes.

Bahagian ini digambarkan menggunakan aktivitiaktiviti yang di;alankan di sepan;ang bengkeldan hasil daripada pembela;aran peserta.

#3 T.e 4at-.a3 P"rpose 1 T"5"ani1 To make participants understand the basic principles of change management

0embolehkan peserta memahami prinsipprinsip asas pengurusan perubahan%3 )earning O"t-oe 1 Hasil Pe%ela5aran

i1 Be able to go through the +transition period- successfully'emampuan menempuh +waktu perubahan- dengan ;ayanya

ii1 Be able to accept the uncomfortable feeling during the +transition period-'emampuan menerima perasaan tidak selesa ketika +waktu perubahan-

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iii1 4ot give up before the +desired state- is achievedTidak berputus asa sebelum mencapai +tahap yang diingini-

&3 Mo6ing T.e *.airsa3 P"rpose 1 T"5"an

i1 To help participants realize their true potential and be achievement oriented0embantu peserta menyedari kemampuan sebenar mereka dan men;adikan merekalebih berorientasikan ke;ayaan

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 See the gap between their current achievement level and their true potential

0enyedari ;urang di antara tahap pencapaian terkini para peserta dan potensisebenar mereka

ii1 Be aware of the artificial boundaries governing their daily activitiesPeka terhadap sempadansempadan tiruan yang menguasai kehidupan harianmereka

iii1 Be goal oriented not only in their work but also in life0en;adi lebih berorientasikan matlamat bukan saha;a dalam peker;aan bahkandalam kehidupan

iv1 5nderstand the concept of EcompartmentalizingF their life0emahami konsep EmengkotakkotakkanF kehidupan mereka

v1 5nderstand what it takes to lead in any situation0emahami keperluankeperluan untuk memimpin dalam apa ;ua keadaan

vi1 'now how to take initiatives in any situation0engetahui bagaimana untuk mengambil inisiatif dalam apa ;ua keadaan

vii1 5nderstand the importance of team work in meeting ob;ectives0emahami kepentingan ker;asama berkumpulan dalam mencapai tu;uan

73 *8A8R 9*oitent A-tion and Res"lts3a3 P"rpose 1 T"5"an

i1 To help participants discover that commitment is the key to achieving results0embantu peserta mengenali bahawa komitmen merupakan kunci untukmendapatkan hasil

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 5nderstand what it takes to reach their real potential

0emahami kepentingan untuk mencapai potensi sebenar peserta

ii1 'now that EattitudeF matters more than EaptitudeF

0engetahui bahawa EsikapF memainkan peranan yang lebih penting berbandingEkebolehanF

iii1 5nderstand that while there are countless ways to Eact& implement and e$ecute&F it iscommitment that makes the difference0emahami di sebalik kepelbagaian cara untuk Ebertindak& melaksana danmenyempurnakanF tugas& komitmen sebenarnya yang merobah keadaan

iv1 'now how to take the first step& stay the course& complete the last step& and achievethe change ob;ectives of becoming an effective team.

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0engetahui bagaimana untuk memulakan langkah pertama& tetapkan diri pada halatu;u& melengkapkan langkah terakhir& dan memenuhi ob;ektifob;ektif perubahan demimembentuk kumpulan ker;a yang efektif.

;3 Understanding P# P& < P7a3 P"rpose 1 T"5"an

i1 To help participants understand what motivates them and what motivates others0embantu peserta memahami perkara yang memotivasikan mereka dan orang lain

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 %ble to define Push /P#1& Pull /P!1 and Personal /P>1 forces

'emampuan mengenalpasti pengaruh Push (P1), Pull (P2) dan Personal (P3)

ii1 Be able to identify what motivates them0ampu untuk mengenalpasti perkara yang memotivasikan mereka

iii1 Be able to identify what motivates others0ampu untuk mengenalpasti perkara yang memotivasikan orang lain

iv1 Be aware of& and more sensitive to& interpersonal interaction

Peka& dan lebih sensitif kepada interaksi antara personal

v1 Stop blaming othersBerhenti menyalahkan orang lain < menuding ;ari

=3 Applying P# P& and P7 at t.e +o% and Personal )e6ela3 P"rpose 1 T"5"an

i1 To help participants translate the motivating forces P# and P!& into P>0emastikan peserta mampu untuk menter;emah pengaruh P#& P! dan P>

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 Be able to transform uncontrollable push and pull into a controllable force

'emampuan merobah ketidakmampuan mengawal push dan pull kepada pengaruhyang mampu dikawal

ii1 Be able act at any given situation'emampuan bertindak di dalam apa ;ua keadaan

iii1 5nderstand that they have the power to make things happen0emahami bahawa mereka mampu men;adikan sesuatu perkara itu kenyataan

>3 D8E8A8R8 Met.oda3 P"rpose 1 T"5"an

i1 To help participants be ob;ective when faced with an issue0embantu peserta lebih bersikap ob;ektif ketika berhadapan dengan masalah < isu

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 'now that there is a big picture view

0engetahui bahawa terdapat gambaran yang lebih besar

ii1 Be able to define ErealityF in a comprehensive manner Berkemampuan mengenalpasti ErealitiF dengan cara yang lebih konprehensif

iii1 5se Situation %nalysis and S6)T analysis to define reality0enggunakan %nalisis 'eadaan dan analisis S6)T bagi mengenali realiti

iv1 Inspire self and others with a bright vision and hope

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0en;adi inspirasi kepada diri sendiri dan orang lain dengan harapan dan visi

v1 Be energized by a small strength or advantageBersemangat biarpun dengan sedikit kekuatan atau kelebihan

vi1 5nderstand the need to implement ,.9.%.(.0emahami keperluan untuk melaksanakan D.E.A.R.

vii1 Be able to draw concrete goals and ob;ectives that are within reachBerkemampuan menetapkan matlamat yang kukuh serta ob;ektifob;ektif yangmampu dicapai

viii1 Be able to draw goals that are clear& specific& and easy to measureBerkemampuan menetapkan matlamat yang ;elas& spesifik& dan mudah diambil kira

?3 T.e T.ree Ma5or Skills 97S@3a3 P"rpose 1 T"5"an

i1 To help participants discover the three ma;or skills needed in an organization0embantu peserta mengenalpasti tiga kebolehan utama yang diperlukan oleh

sesebuah organisasi

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 Be aware and sensitive towards organizational behavior

Peka dan sensitif terhadap tingkah laku organisasi

ii1 5nderstand the > skills3 Technical Skills& uman Skills& and *onceptual Skills0emahami > bentuk kebolehan 3 'ebolehan Teknikal& 'ebolehan 0anusia& dan'ebolehan 0enyeluruh

iii1 5nderstand which skills are needed when0emahami kebolehan mana yang diperlukan pada masamasa tertentu

iv1 See the importance of conceptual skills as they advance in the organization0elihat kepentingan kebolehan menyeluruh selaras dengan kema;uan mereka didalam organisasi

v1 Be aware that human skills is crucial at all levelsPeka terhadap kebolehan manusia yang diperlukan di setiap peringkat < tahap

3 )and 2o"r Spa-es.ipa3 P"rpose 1 T"5"an

i1 To help participants break free from limitations and mental blocks0embantu peserta keluar daripada batasanbatasan serta halanganhalangan minda

%3 )earning O"t-oe 1 Hasil Pe%ela5aran %t the end of the program& participants will3

,i akhir program& para peserta akan3

i1 Be aware that they are usually limited by the person before them and as such fail toachieve their real capacitySedar bahawa mereka sering dibatasi oleh seseorang dan gagal mencapai kapasitisebenar mereka

ii1 5nderstand how not to be EtrappedF in a negative influence0emahami bagaimana untuk tidak EterperangkapF di dalam pengaruh yang negatif

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iii1 %ble to E:and Their SpaceshipF differently in their daytoday ;ob situations andactivities to achieve positive work culture and outputBerkemampuan untuk E0endaratkan 'apal %ngkasa 0erekaF secara berlainan dalamsituasi peker;aan harian dan aktiviti mereka untuk mendapatkan hasil dan budayaker;a yang positif

3 *areless 4.isper a3 P"rpose 1 T"5"an

i1 To help participants discover the difficulty of communicating effectively0embantu peserta mengenalpasti kesukaran untuk berkomunikasi dengan lebihefektif

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 Be aware that miscommunication is common

0enyedari bahawa masalah berkomunikasi adalah lumrah

ii1 Be active in minimizing miscommunication0en;adi aktif di dalam mengurangkan masalah berkomunikasi

iii1 Be conscious of& and work at& clear and effective communicationPeka& dan berikhtiar untuk berkomunikasi dengan ;elas dan efektif

#'3 Priiti6e Men 9Ungka < Ungki3a3 P"rpose 1 T"5"an

i1 To help participants discover the importance of agreed symbols and shared culturalvalues in communication and interaction0embantu peserta mengenali kepentingan simbolsimbol yang dipersetu;ui nilainilaibudaya yang dikongsi di dalam komunikasi dan interaksi

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 Be aware that we communicate through agreed and shared symbols

0enyedari bahawa kita berkomunikasi dengan simbolsimbol yang dikongsi dandipersetu;ui bersama

ii1 'now that we must be aware of the shared symbols& the values and culture of theother party in ensuring effective communication and interaction0engetahui bahawa kita mesti peka terhadap simbolsimbol yang dikongsi& nilainilaiserta budaya pihak lain dalam memastikan keberkesanan komunikasi dan interaksi

iii1 Be conscious that communication and interaction is clear and effective in their day today work situations0enyedari bahawa komunikasi dan interaksi adalah ;elas dan efektif di dalam situasipeker;aan harian mereka

##3 T.is (s A Sti-k Upa3 P"rpose 1 T"5"an

i1 To help participants discover what governs our daily interaction0embantu peserta mengenali penentu interaksi harian kita%3 )earning O"t-oe 1 Hasil Pe%ela5aran

i1 Be aware that interaction is about the futurePeka bahawa interaksi adalah berkaitan masa hadapan

ii1 Be aware that positive interaction brings positive resultsPeka bahawa interaksi positif memberi keputusan yang positif

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iii1 Be able to act positively in their day to day work situationBerkemampuan bertindak secara positif dalam situasi peker;aan harian mereka

iv1 Be able to achieve the desired change ob;ectivesBerkemampuan mencapai ob;ektifob;ektif perubahan yang diingini

#&3 )earning /ro yo"r $"t"rea3 P"rpose 1 T"5"an

i1 To help participants discover how to achieve the level of success they desire0embantu peserta mengenali caracara mencapai tahap ke;ayaan yang merekaingini

%3 )earning O"t-oe 1 Hasil Pe%ela5arani1 5sing visualization techniues to see a better future

0engaplikasikan teknikteknik gambaran untuk melihat ke arah masa depan yanglebih gemilang

ii1 'now how and where to get advice from the best teachers C yourself in the future0engetahui bagaimana dan di mana untuk mendapatkan nasihat daripada guru yangterbaik C diri sendiri di masa hadapan

iii1 Be focused in their strive towards success0enumpukan perhatian terhadap usaha mereka menu;u ke;ayaan

iv1 Positively visualized success C (oadmap to successPembayangan ke;ayaan secara positif C Peta laluan ke arah ke;ayaan

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GENERA) MATTERS 1 MA!)UMAT AM

N"%er o/ Parti-ipants:Bilangan Peserta:

• Ideal !@ per workshopJ

Ideal !@ pesertaJ

• 0a$imum >" per workshopJ

0aksimum >" pesertaJ

$ees: 2"ran:

2"ran Perin-ian RM

2"ran Penga5ar

Tepo. Progra

+"la.

Bayaran3 (0?"" se;am

.>" pagi@.""petang3 ;am sehari

(0?"" $ ;am $ ! hari RM >;''

2"ran Pro/esional (0#&>"" sehari $ ! hari RM &>''

CC+"la. !esel"r".an RM '''

• :ainlain perbelan;aan yang tidak termasuk /E out of pocket e$pensesF1

• Bayaran yang disebutkan di atas hanya sah untuk > bulan dari tarikh cadangan ini

*Shoul the nu!"er o# participants e$cee 2%& an aitional R'2 per person per day ill "echarge.*ika +u!lah peserta !ele"ihi 2% orang, "aaran ta!"ahan se"anak R'2 setiap orangsehari akan ikenakan.

**-he a!ount charge per progra! is +ust an introductory fee. ees !a var #or the #olloing progra!s an so on.**u!lah uran ang ikenakan hanalah se"agai yuran pengenalan. Peru"ahan aalahtertakluk kepaa progra!/progra! "erikutna.

Payent Ters:Tera Pe%ayaran:

• The fees are payable within #? days after the workshop is completed

Pembayaran adalah dalam tempoh #? hari selepas bengkel selesai

,en"e:Tepat:

• To be decided and organized by client

,itetap dan diatur oleh pelanggan

• (efer below for zubedy Training Suite

(u;uk di bawah untuk Suite :atihan zubedy

Training Materials:Ba.an%a.an lati.an:

• *ourse notes will be provided to the participants

4otanota kursus disediakan bagi setiap peserta

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• 9ach participant will be awarded a E*ertificate of :earningF at the end of the workshop

Para peserta akan dianugerahkan dengan ESi;il 'ursusF di akhir bengkel

4orks.op D"ration:

+angkaasa Bengkel:• ! days

! hari

Medi" o/ (nstr"-tion:Medi" Penga5aran:

• 9nglish or Bahasa 0elayu /also able to teach in bilingual1

Bahasa Inggeris atau Bahasa 0elayu /boleh ;uga dia;ar dalam dwi bahasa1

Bene/its:$aeda.:

• 4ombor pendaftaran 'ementerian 'ewangan 0alaysia3 7=? '#''>7?

0inistry of 2inance (egistration 4o3 7=? '#''>7?

•zubedy is a certified (,2& SB: Scheme training provider.zubedy adalah diiktiraf oleh Skim SB:& (,2.

z"%edy TRA(N(NG SU(TE 1 SU(TE )AT(HAN z"%edy

The zubedy Training Suite is located ne$t to our main office in Plaza 0ont 'iara. It is euippedwith television& 8*(& mini hifi /,8,<8*,<*,<Tuner1& pro;ector screen& :*, pro;ector& flipchartwhiteboards& and podium. The suite is available at (0@@ per person& per day& with two coffeebreaks and lunch included.

Suite :atihan zubedy terletak bersebelahan ibu pe;abat kami di Plaza 0ont 'iara. Ia dilengkapidengan televisyen& 8*(& mini hifi /,8,<8*,<*,<Tuner1& skrin& pro;ektor& papan putih& danpodium. Ia boleh dimanfaatkan pada harga (0@@ seorang peserta sehari& termasuk minum pagidan petang serta makanan tengahari.

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TRA(NERS@ PRO$()E 1 PRO$() PENS2ARAH

#8 Anas F"%edy

Anas F"%edy is the principal consultant for zubedy /m1 sdn bhd. %n honors graduate in9conomics from 5niversiti 0alaya& he has been actively involved in pro;ects organizing as well asmotivational& leadership and selfdevelopment training as early as his high school days. 5pongraduation in #H& he ;oined 4estle until early #HH?.

Anas F"%edy adalah tera;u utama zubedy /m1 sdn bhd. Berkelulusan Sar;ana 0uda 9konomidari 5niversiti 0alaya& beliau terlibat secara aktif di dalam mengendalikan pro;ek antaranyamotivasi& kepimpinan dan kursus perkembangan diri semen;ak di bangku sekolah lagi. Selepastamat penga;ian pada tahun #H& beliau telah berkhidmat di 4estle sehingga awal tahun #HH?.

%t 4estle he was e$posed to sales& sales promotion and brand management. is salese$perience provided him with handson knowledge in working with large sales and customer

service team in a multinational& both in the daytoday operations& as well as the organizing of motivational training workshops& conventions& conferences and trips.

,i 4estle beliau telah didedahkan dengan pen;ualan& promosi ;ualan dan pengurusan ;enama.Pengalaman beliau dalam bidang pen;ualan telah melengkapkan beliau dengan kepakaranmengendalikan kumpulan ;ualan serta khidmat pelanggan yang besar dalam sebuah syarikatmulti nasional& samada tugas yang berkaitan operasi harian mahupun di dalam pengendalianbengkelbengkel kursus motivasi& konvensyen& persidangan dan pake; pelancongan.

e was also involved in the training and coordination of the 4escafe Service 5nit and with theSales Promotion 9$ecutives for Grocery Two Business 5nits nationwide.

Beliau turut terlibat di dalam urusan latihan dan koordinasi 5nit Perkhidmatan 4escafe dan

9ksekutifeksekutif Promosi Kualan bagi 5nit Perniagaan Peruncitan 'edua di seluruh negara.

%s a Brand person& he was responsible for launching new products as well as creating newmarkets for the coffee group& E4escafe and *offeemateF. %s such& %nas has e$tensive and indepth e$posure in marketing research& advertising& branding and promotions spanning from theconceptual stage to strategy and implementation. 0oreover after 4estle& he spent ! years writingadvertising copies and campaigns. *urrently& zubedy is also actively building its own brand withthe purpose of becoming market leader in its category.

Beliau ;uga bertanggung;awab di dalam pelancaran produkproduk baru termasuklahmewu;udkan pasaran baru untuk ;enama seperti E4escafe dan *offeemateF. Pededahan yangmeluas dan mendalam yang beliau terima di bidang penyelidikan pemasaran& pengiklanan&pen;enamaan dan promosi bermula dengan peringkat konsep sehinggalah kepada startegi sertaperlaksanaan. Tambahan pula& selepas berkhidmat untuk 4estle& beliau menghabiskan masaselama ! tahun dalam penulisan berkaitan pengiklanan dan kempen. 'ini& zubedy turut terlibatsecara aktif di dalam pen;enamaan bertu;uan untuk men;adi tera;u pasaran di bidangnya yangtersendiri.

%fter 4estle& %nas embarked on his own business in the areas of training and consulting. Sincethen he has trained more than a thousand participants from toplevel management right down toclerks and dispatchers from many different industries. %mong those who have attended histraining are technical and general management staffs& trainers and nontechnical staff from ITbased companies& securities companies& financial institutions etc.

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Selepas meninggalkan 4estle& %nas telah memulakan perniagaan sendiri yang mencakupibidang latihan dan perundingan. Se;ak itu& beliau telah membimbing beriburibu peserta daripadaperingkat pengurusan tertinggi hinggalah ke peringkat perkeranian dan ke bawah yang berlainanlatarbelakang dan industri. ,i antaranya termasuklah kakitangan pengurusan am dan teknikal&pelatih dan kakitangan bukan teknikal dari syarikatsyarikat yang berasaskan IT& syarikatsyarikatsekuriti& badanbadan kewangan& dan lainlain lagi.

)utside work& he is also an active speaker at local universities and colleges. 2rom #HH> till #HH@&he was an e$ternal fellow in one of the colleges of 5niversity 0alaya.

,i luar pe;abat& beliau adalah seorang penceramah yang aktif di universitiuniversiti dan kole;kole; tempatan. Bermula tahun #HH> hingga #HH@ beliau merupakan e$ternal #ello di salahsebuah kole; kediaman di 5niversiti 0alaya.

*urrently %nas consults in the areas of change and marketing& helping organizations setdirections and change for the better as well as advice on marketing strategy. e acted as amarketing and branding consultant to a local bank. e was also a (esident *onsultant to a localfinancial institution. %s a facilitator and trainer& he consults and teaches soft skills especially in the

areas of change& marketing& presentation and selfimprovement.

%nas kini men;adi perunding bagi bidangbidang perubahan dan pemasaran= membantuorganisasiorganisasi menentukan hala tu;u dan berubah ke arah yang lebih baik serta penasihatstrategi pemasaran. Beliau memangku ;awatan sebagai perunding ;enama dan pemasaran bagisebuah bank tempatan dan Perunding Tetap bagi sebuah badan kewangan tempatan. Sebagaiseorang fasilitator dan pelatih& beliau menasihat dan melatih kemahirankemahiran terutamanyadalam bidang perubahan& pemasaran& pembentangan kertas ker;a dan kursus perkembangandiri.

&8 D.ena Doraisay

D.ena Doraisay has more than #" years of e$posure in marketing& public relations and humanresource planning. She started her career with The 6ork 2orce Personnel *onsultants whereshe handled sourcing and managing manpower placements for international e$hibitions. :ater&she moved into the 0arketing world with %ST() /0easat Broadcast 4etwork Systems Sdn Bhd1.

D.ena Doraisay berpengalaman lebih daripada #" tahun dalam bidang pemasaran&perhubungan awam dan perancangan sumber manusia. 'er;aya beliau bermula dengan -he0ork orce Personnel onsultants di mana beliau menguruskan sumber dan pengurusanpenempatan tenaga ker;a bagi pameranpameran antarabangsa. Beliau kemudiannya bertugasdalam bidang pemasaran di %ST() /'easat roacast etork Sste!s Sn h 1.

%t %ST()& she was e$posed to the startup of a broadcasting firm& which gave her insight intothe backend workings of branding and implementation e$ercises. She was given several

opportunities to conceptualize& strategize and implement nationwide pro;ects concentrating onSubscriber %cuisition and :oyalty. Besides the ma;or branding activities& she also was ropedinto carry out many public relations activities that reuire careful planning and implementation.

,i %ST()& beliau mendapat pendedahan berkenaan pembentukan firma penyiaran yang manatelah memberikan beliau gambaran berkaitan tugastugas pen;enamaan dan perlaksanaan.Beliau telah diamanahkan dengan peluangpeluang mengilham& menyusun strategi& danmelaksanakan pro;ekpro;ek di seluruh negara dengan penumpuan terhadap Pemerolehan dan'esetiaan Pelanggan. ,i samping aktivitiaktiviti pen;enamaan& beliau turut terlibat denganaktivitiaktiviti perhubungan awam yang memerlukan perancangan serta perlaksanaan yang teliti.

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%fter %ST()& her growing interest in human potential got her to venture into training. She aptlygot many opportunities to facilitate the learning process in the areas of customer service&performance management and personal development. She also conceptualized and developedvarious marketing orientated programs for her clients. ,hena also& rendered her e$pertise for many community outreach programs for nongovernmental organizations.

0inat beliau di dalam bidang potensi manusia membawa beliau ke arena ini. Beliau berpeluangmenguruskan proses pembela;aran dalam bidang khidmat pelanggan& pengurusan prestasi danperkembangan diri. Beliau turut merangka dan menghasilkan pelbagai program yangberorientasikan pemasaran untuk pelangganpelanggannya. ,hena turut membekalkankemahirannya kepada pelbagai program bantuan kemasyarakatan untuk badanbadan bukankera;aan.

78 S.aron Ng

S.aron Ng has # years of corporate working e$perience in sales administration& marketing&operations& training and development in the following industries3 housing development and

properties& e$hibition construction& 9nglish :anguage training and telecommunications.

S.aron Ng berpengalaman selama # tahun dalam bidang korporat iaitu dalam bidangpentadbiran perniagaan& pemasaran& perkembangan dan latihan dalam industriindustri berikut3hartanah dan perumahan& pameran pembinaan& latihan Bahasa Inggeris dan telekomunikasi.

2rom #HH> to !"""& she worked with *elcom /01 Sdn Bhd in uman (esource ,evelopment. er last appointment at *elcom was to manage *elcom %cademy to ensure uality delivery of technical and management training courses.

,ari tahun #HH> hingga tahun !"""& beliau berkhidmat di bahagian Perkembangan Sumber 0anusia di *elcom /01 Sdn Bhd. Kawatan terakhir beliau adalah mengurus %kademi *elcomdemi memastikan penyampaian berkualiti dalam kursuskursus latihan pengurusan dan teknikal.

2rom late #HH till #HHH& Sharon was part of a pro;ect team involved in developing and refining*elcom competencies for all staff members& from support staff to senior management level. Sheis familiar with efforts to integrate the competency model with ( Tools of recruitment& curriculumdevelopment& performance management and career management.

Bermula akhir tahun #HH hingga tahun #HHH& Sharon merupakan sebahagian daripada sebuahkumpulan pro;ek yang terlibat secara langsung dalam membangun seterusnya menghalusikecekapan kesemua kakitangan *elcom& daripada kakitangan sokongan sehinggalah peringkatpengurusan senior. Beliau tidak cemerkap dalam usaha beliau menggabungkan modelkecekapan dengan Peralatan Perekrutan Sumber 0anusia& kurikulum pembangunan&pengurusan pencapaian dan pengurusan ker;aya.

She is a soughtafter facilitator < trainer for programs like *ustomer Service& Presentation Skills&Problem Solving and ,ecision 0aking= and :eading and Participating in 0eetings. She is acertified *BT9 /*ompetency Based Training 7 9ducation1 Instructor and *ourse ,esigner and,eveloper.

Beliau adalah fasilitator < pelatih bagi programprogram 'hidmat Pelanggan& 'ebolehanPembentangan& Penyelesaian 0asalah dan 0embuat 'eputusan= serta 0engetuai dan0engambil Bahagian dalam 0esyuarat. Sebagai penga;ar& beliau memegang tauliah *BT9/:atihan dan Pendidikan Berasaskan 'ecekapan1 dan adalah seorang Pereka dan Pema;u'ursus.

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Sharon has had the opportunity to attend various training events overseas and locally includingthe %ST, *onference /#HH@1& International (, *onference in Penang /#HH1 %(T,) (,*onference in Bali /#HHH1& 4ational %chievers *ongress& Process *onsulting Skills /Interface0anagement1& Dou 6ere Born (ich /Bob Proctor1& :eadership Transformation& and Integrative:earning System.

Sharon telah menghadiri latihanlatihan di luar negara dan tempatan termasuklah Persidangan %ST, /#HH@1& Persidangan %ntarabangsa Pembangunan Sumber 0anusia di Pulau Pinang/#HH1& Persidangan %(T,) (, di Bali /#HHH1& 'ongres ational Achievers& 'ebolehankebolehan (undingan Proses /Pengurusan %ntara 0uka1& 4ou 0ere orn Rich (o" Proctor)&Transformasi 'epimpinan& dan Sistem Pembela;aran Integratif.

Sharon is an active member of two Toastmasters *lubs and has held e$ecutive positions in themovement& including being President& %rea Governor and %ssistant ,ivision Governor /0arketing1. % proficient speaker& Sharon has been successful in participating in public speakingcontests at club& area and division levels. 6ith the Toastmasters 0ovement& Sharon hasconducted talks and workshops on Public Speaking to school < college students and communityservice clubs.

Sharon bergiat aktif dalam 'elab -oast!asters dan memangku ;awatan eksekutif& Gabenor 'awasan dan Penolong Gabenor ,ivisyen /Pemasaran1. Beliau& seorang penceramah yangberkaliber dan telah mengambil bahagian dengan ;ayanya di dalam pertandinganpertandingan diperingkat kelab& kawasan dan divisyen. 0elalui Pergerakan -oast!asters& Sharon telahmengadakan ceramahceramah dan bengkelbengkel Pidato 5mum untuk pela;arpela;ar sekolah< kole; dan kelabkelab khidmat masyarakat.

;8 Sat6inder Sing.

Sat6inder Sing. is a ualified chartered accountant /%**%1. In the past eight years& Satvinder has consulted on accounting& ta$& and public listing issues for some of the nation-s largest

corporations. ,uring his tenure at the 'uala :umpur Stock 9$change /':S91& he reviewed thelisting documents before listing companies to the ':S9& %nnual (eports& and 9$posure ,rafts of accounting standards for the 0alaysian %ccounting Standards Board /0%SB1 before it isconverted to %ccounting Standard. It was also during his years at ':S9 that Satvinder conductedtraining sessions for staff of listed companies& both in the peninsular and 9ast 0alaysia withregards to ':S9 :I4' an electronic mode of communicating and disseminating of information or announcements to ':S9 and to the public.

Sat6inder Sing. adalah seorang akauntan bertauliah /%**%1. Satvinder telah men;adiperunding bagi isuisu perakaunan& cukai& penyenaraian awam bagi beberapa syarikat gergasitempatan selama lapan tahun. 'etika berkhidmat di Bursa Saham 'uala :umpur /BS':1& beliaumen;adi pemeriksa senarai dokumendokumen sebelum menyenaraikan syarikatsyarikat diBursa Saham 'uala :umpur /BS':1& :aporan Tahunan dan ,rafdraf Pendedahan standard

perakaunan untuk Badan Standardisasi Perakaunan 0alaysia /0%SB1 sebelum ianya ditukarkankepada Standard Perakaunan. Pada masa itu ;uga& beliau turut mengendalikan latihan untuksyarikatsyarikat yang telah disenaraikan& samada di semenan;ung 0alaysia mahupun di0alaysia Timur dengan bantuan 56SE 675 C kaedah elektronik untuk berkomunikasi danpenyebaran maklumat atau pengumumanpengumuman bagi BS': dan masyarakat.

is most recent appointment was as an %nalyst in the Technology Practice team at 2rost 7Sullivan /01 Sdn Bhd& where Satvinder gained marketing research and analytical skills&particularly into new technologies& market trends and strategic competitor analysis within the %siaPacific region. In this capacity& he worked closely with ,irectors& *9)-s and 9$perts of that

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particular industry to ascertain the needs of the business and recommend cuttingedge strategiesto place them on the winningtrack. %mong the companies he had worked with3 Telstra& Singtel&4ew Lealand Telecom& Telecom 0alaysia& 6orld*om& %T7T& P**6& and varioustelecommunication companies from ong 'ong& Indonesia& Thailand& Philippines& and 0alaysia.

Tugas terbaru beliau adalah sebagai Penganalisa bagi kumpulan %malan Teknologi di 2rost 7Sullivan /01 Sdn Bhd& di mana beliau memperolehi kebolehankebolehan penyelidikanpemasaran dan analitikal& yang diserapkan ke dalam teknologi terkini& trend pasaran dan analisapesaing strategik dalam lingkungan %sia Pasifik. Beliau berhubung terus dengan *9) dan Pakarpakar industri berkaitan dalam pemastian keperluan perniagaan dan mengesyorkan strategistrategi terbaik untuk diletakkan di tempat yang terbaik. Beliau pernah beker;asama dengan3Telstra& Singtel& 4ew Lealand Telecom& Telecom 0alaysia& 6orld*om& %T7T& P**6& sertapelbagai syarikat komunikasi dari ong 'ong& Indonesia& Thailand& 2ilipina dan 0alaysia.

%t zubedy /m1 sdn bhd& Satvinder conducts the 0aking % ,ifference program for variouscompanies including ones from the 2inance and Technology industry. e also had the opportunityto attend various training and development programs in areas such as Securities Industries&Strategic Public :isting& 0%SB Standards& Interpersonal and *ommunication 6orkshops&*ustomer 2ocus and Service 9$cellence& 9nhancing Professional Image at 6ork& and a variety

of IT related courses.

,i zubedy /m1 sdn bhd& Satvinder mengendalikan program 'aking A Di##erence untuk badanbadan 'ewangan dan Teknologi. Beliau turut melibatkan diri dengan program latihan danperkembangan dalam Industri Sekuriti& Penyenaraian %wam Strategik& Standard 0%SB& Bengkelbengkel Perorangan dan 'omunikasi& 2okus Pelanggan dan 'ecemerlangan 'hidmat&Peningkatan Ime; Professional di Tempat 'er;a di tambah dengan pelbagai kursus berkaitan IT.

6hile not in training& he also provides %ccounting& (& Business *onsulting and %dvisoryservices to small and medium sized companies which he is a Partner in the management firm.

%s a keen sportsman& Satvinder was in the 4ational Senior ockey Training Suad and the4ational Kunior ockey Suad in #H#HH!. e also assisted the Perak ockey team tochampionship the prestigious (azak *up. e also won a 4ational %ward organized by 5tusan

0alaysia& Sports Toto and 0a;lis Sukan 4egara /0S41 known as EPro;ect Kuara 0udaF and wasselected as Sportsman of the Dear on several occasions during his schooling days.

Beliau ;uga menyediakan khidmat Perakaunan& Sumber 0anusia& Perundingan Perniagaan dankhidmat 4asihat kepada industriindustri kecil dan sederhana di mana beliau merupakan (akan'ongsi di firma pengurusan. Selaku ahli sukan yang tegar& Satvinder pernah terlibat denganSkuad oki Senior 'ebangsaan dan Skuad oki Kunior 'ebangsaan antara tahun #H#HH!.Beliau telah menyumbang tenaga membantu skuad oki Perak mencapai ke;ayaan men;adi ;uaraPiala (azak. Beliau ;uga memenangi %nugerah 'ebangsaan 5tusan 0alaysia& Sports Toto dan0a;lis Sukan 4egara /0S41 yang dikenali sebagai EPro;ek Kuara 0udaF yang mana beliau telahdipilih sebagai %tlit Tahunan di dalam beberapa acara ketika di bangku sekolah lagi.

=8 )"ke Sta8 Maria

)"ke Sta8 Maria started his career in banking& gaining e$perience in a myriad of departmentsfocused on frontline consumer banking. e has been involved in training and human resourcedevelopment since #HH@.

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)"ke Sta Maria telah memulakan ker;aya beliau di dalam dunia perbankan dan memperolehpengalaman di pelbagai bidang dengan penumpuan terhadap perbankan konsumer. Pembabitanbeliau dalam latihan dan pembangunan sumber manusia bermula se;ak tahun #HH@.

is years of e$posure to frontline operations& has given him an innate understanding of humanrelationship skills and the dynamics of service focused organizations. e is able to capitalize onthis to develop service oriented courses that are both relevant and effective. is deepunderstanding of the concept and implementation of service allows him to add value to thecustomer service courses he facilitates.

Pendedahan yang diterima beliau dalam bidang operasi perbankan telah memantapkanpemahaman beliau terhadap kebolehan hubungan antara manusia dan dinamika organisasiorganisasi berteraskan perkhidmatan. 'emampuan ini secara langsung memberi kesempatankepada beliau untuk merangka kursuskursus berteraskan perkhidmatan yang relevan sertaefektif. Pemahaman yang mendalam terhadap konsep dan implementasi perkhidmatanmembolehkan beliau menambah peri penting kursuskursus khidmat pelanggan yangditera;uinya.

:uke-s areas of e$pertise are in creativity& customer service& managing change& self and individual

development. is years at the Phileo Group Training *entre allowed him to develop and conductcourses in service& creative thinking& presentation skills& clerical self development and transitionfor newly promoted e$ecutives. e also coordinated and conducted courses for the groupGraduate Trainee Programme.

%ntara bidangbidang kepakaran beliau termasuklah kreativiti& khidmat pelanggan& pengurusanperubahan& ;uga perkembangan kendiri dan individu. Semasa beliau berkhidmat di Pusat :atihan'umpulan Phileo& beliau telah menghasilkan seterusnya mengendali kursuskursus sepertiperkhidmatan& pemikiran kreatif& kebolehankebolehan pembentangan& perkembangan danperalihan kendiri bagi eksekutifeksekutif yang baru dilantik. Beliau ;uga mengkoordinasi danmengendali kursuskursus untuk Program Pelatih Graduan kumpulan Phileo.

:uke is also involved in writing and teaching. e was the %ssistant 9ditor at ,igibook /01 Sdn

Bhd where he developed website content and also contributed articles on entertainment andlifestyle for various clients. is ;ob scope also included the writing of website user manuals andconducting courses for clients to better understand the working of their websites. e also hase$perience in teaching 9nglish and creative writing to various levels ranging from preschoolers toadults. e especially en;oys teaching children to read and discover the fascinating wonders andintricacies of the written 9nglish word.

Beliau bergiat aktif di dalam penulisan dan penga;aran. Sebagai Penolong 9ditor di ,igibook /01Sdn Bhd& beliau membangunkan kandungan laman web serta menyumbangkan artikelartikelberkenaan hiburan dan cara hidup untuk pelbagai pelanggan. Skop ker;anya ;uga memuatkanpenulisan panduanpanduan pengguna laman web dan mengendalikan kursuskursus berkaitanagar pelanggan lebih memahami kaedah penggunaan laman web mereka. Pengalaman beliaumenga;ar Bahasa Inggeris dan penulisan kreatif kepada pelbagai peringkat lapisan bukan saha;a

tertumpu di peringkat dewasa bahkan melibatkan peringkat prasekolah. ,i samping itu&menga;ar kanakkanak membaca dan mengenali keindahan serta memahami selokbelokkesukaran di dalam hasil penulisan Inggeris turut men;adi minat beliau.Nota: Tenaga penga5ar %ergant"ng kepada kekosongan8

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Documents

Proposal Marketing Sentosa2 2011