Proposals & Feasibility Studies Chapter 10 Business Communication Ch10, 6 th edition, W.S. Pfeiffer

Proposals & Feasibility Studies

Chapter 10

Business Communication Ch10, 6th edition, W.S. Pfeiffer

Figure 10--1 Flowchart showing the main documents involved in one possible construction project

PfeifferTechnical Writing, 5ed.

Copyright ©2003 by Pearson Education, Inc.Upper Saddle River, New Jersey 07458

All rights reserved.

Proposal Cases

Document written to convince your readers to adopt an idea, a product or a service.In-house proposals → directed for colleagues.Sales-proposals → Directed to clients.Grant-Proposals → to organization that fund research.

Proposal presentation

Informal proposals → a short and simple format.Formal proposals → a longer and more complicated.Solicited Proposals → requested by a reader.Unsolicited proposals → submitted without request.

Model 10--1 Letter proposal




Model 10--1 Letter proposal continued




Model 10--1 Letter proposal continued




Model 10--2 Memo proposal




Model 10--2 Memo continued




Formal Proposal ABC Format

Abstract:•Cover/Title page.•Letter of transmittal.•Table of Content.•List of Illustration.•Executive Summary.•Introduction.

Body:•Technical Information.•Management Information.•Cost Information.

Conclusion:•Conclusion.•Appendices.

Model 10--3 Formal proposal




Model 10--3 continued
































Model 10--4 Formal proposal




















































































Feasibility Studies Cases

Document written to show the practicality of a proposed policy, products, services. Reflecting the objectivity of a report and try to convince reader in either:1- Adopt or reject the one idea discussed.2- Adopt one of several alternatives.

In-house → directed to Decision Makers.External → Requested by clients.

Feasibility Study ABC Format

Abstract:•Introductory Summary directed to Decision Makers.

Body:•Details that support what ever conclusions and recommendations the study contains .•Working and progressing from facts towards opinions.

Conclusion:•Conclusions.•Recommendations.

Model 10--5 Feasibility study (one alternative)








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Proposals & Feasibility Studies Chapter 10 Business Communication Ch10, 6 th edition, W.S. Pfeiffer