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PROTECTING CREATIVITY INFASHION(E XPLORING PATENTING AND

D ESIGN P ROTECTION )

BY-

NishantKewalramani

Head- IP Consulting & Strategy

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AGENDA

Thinking Beyond Trade marks

Patent Protection

Design Protection

Case Illustrations

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W ALMARTV . S AMARA BROTHERSTHINKING BEYOND TRADEMARKS

Walmart- creation of knockoffs

Product Packaging

v.

Product Design

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Super Star Shoe

Inherently

Distinctive?

AcquiredDistinctiveness

Whenever no clearanswer assume to bedesign

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INVENTIONS

Subject Matter

Usefulness

Novelty

Non-obviousness

Specification

PATENTS

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US P ATENT 5,005,218

An aperture in a bodyof a garment co-actswith a part of thegarment to produce acombination of twodimensional image ordesign appearing onthe garment with a

three dimensionalpart of the garment

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F ASHION ILLUMINATION S YSTEM

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M ODIFICATION OF ILLUMINATION SYSTEM

One or more concealedlight sourcespositioned so as toilluminate the skin of the wearer as opposedto focusing attentionon the light sourcesthemselves.

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CROCS V . H OLEY S OLES

CrocsFootwear pieces andmanner of manufacture

Footwear pieces moldedfrom lofted materialOne or more ventilatorsin footwear surroundedby liquid conductors

capable of channelingliquid spilled on surfaceof footware pieces awayfrom the foot«

CROCS

HOLEY

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DESIGN P ROTECTION

Aesthetic appearance of an article

Term 15 years (10+5)

Ornamental features should be novel

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N OVELTY & C REATIVITY

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ISSUE OF F UNCTIONALITY

Ornamental characteristics to be separated fromfunctional characteristics.

If the design is a direct result of the function thensuch a design is not protected.

Bell bottoms/boot cuts again

Cloth designs???Shoe and accessories designs???

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Chain Stripe combined with chain formedletters and ball and chain periods

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Vertical lines andstippling representcontrasting fabriccolor relative to theother fabric color.The dashed lines areunderstood torepresent stitching

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TRUE RELIGION DENIM

Ornamental StitchPattern applied topants

Up to $600 a pair!

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T HANK YOUnishant@brainleague.com

www.sinapseblog.com