Embed Size (px)
Citation preview
Protecting the Brand Through Paper
“Eco-Advantage, the 3rd Button”
Putting the concerns of Humanity into Business
Forest Certification/ Forest Certification/ Environmental Attributes Environmental Attributes
The Green-e logo is the nationally recognized symbol for products manufactured using certified renewable energy such as wind-energy.
For uncoated printing and writing paper, the minimum requirements shall either: 1) contain at least 30% post-consumer materials, or 2) be manufactured without using chlorine or chlorine derivates.
Chlorine Free Certified Products are considered less harmful to the environment due to the reduction of using chlorine and chlorine compounds in the manufacturing process as determined by the Chlorine Free Products Association CFPA)
Carbon Neutral trademark has become the leading brand mark for voluntary action on climate change.
Protecting The Brand
How can a corporation protect their brand through paper?
Why Paper ?
• Paper can convey a positive message to
stakeholders who value environmental and
social responsibility.
• Paper is still the main way organizations
communicate with their stakeholders.
• Minimizing environmental footprints
creates good will with stakeholders while
reducing business risk.
Energy (1)
Why Paper ?Why Paper ?
Footnotes:1 OECD Environmental Outlook, 2001
2 OECD Environmental Outlook, 2001
3 Abramovitz, “Paper Cuts” Worldwatch Institute, 1999
CO2 (1)
Water (2)
Consumer of Wood Fiber (3)
Why paperWhy paper
• Replicates Nature
• Biodiversity
• CO2
• Deforestation
EU6
Do you know where your paper is
coming from?Currently the countries emitting the most Carbon into the atmosphere from tropicalDeforestation are, in order of importance:
• Brazil• Indonesia• Burma• Mexico• Thailand
Source: Rainforest Action Network
Mac Papers Environmental Mac Papers Environmental Procurement PolicyProcurement Policy
“Mac Papers DOES NOT support
ANY MFG. in Asia or Indonesia that openly violates international environmental laws or human-rights issues.”
• EPA “Cluster Rule”• ISO14001:2004• FSC• SFI• PEFC• CSA• ATFS• PEFC Cerflor
Sustainable Forestry Management StandardsThe Programme for the Endorsement of
Forest Certification Schemes• Regional approach (advantage for European forestry structure)• More accepted by forestry owners• Raw material theoretical available• By area the dominant worldwide scheme
Forest Stewardship Council• International scheme that is well known accepted by most NGO’s• Aimed for large timber companies managing vast forestry areas
where forestry legislation does not exist, is weak or insufficiently enforced.
Sustainable Forestry Initiative• Certifications for North America• Managed by Sustainable Forestry Board (SFB)• New 2005-2009 Standard issued Jan 2005
CSA• Canada’s National SFM Standard• 1st published 1996, revised Dec 2002• New revision process underway for 2007 version of standard
FOREST CERTIFICATION PROMOTES SUSTAINABLE FOREST MANAGEMENT
Boreal
Temperate
Tropical semi-deciduous
Tropical rainforests
World Forest Zones
SFI®
CSA PEFC
FSC©
FSC©
EU16
What does this mean in What does this mean in Practice?Practice?
• Protects Endangered & High Conservation Value Forest (Environmental)
• No more wood is harvested than is re-grown (Environmental/Economic)
• Trees are replanted or naturally regenerated after harvesting (Environmental/Economic)
• Integrates social concerns including the rights of indigenous communities including rights of Native Americans are protected in N.A. (Social)
• Local employment is encouraged (Social/Economic)
• Forest are maintained as habitat for wild animals and plants (Environmental)
• Functions of forest for the protection of soil and climate are protected (Environmental)
FOREST CERTIFICATION PROMOTES
SUSTAINABLE FOREST
Sustainableforestry
Ecologicalaspects
Socialaspects
Economicaspects
EU14
3- Bottom Lines of 3- Bottom Lines of SustainabilitySustainability
Environmental Social Economic
SUSTAINABILITY for the Future
Environmental Social
EU4
Sustainableforestry
Ecological
Social
Economic
Why Should Corporations Consider Why Should Corporations Consider Certified Paper from Certified Paper from
Sustainable Forest Programs?Sustainable Forest Programs?
• CONVEYS a message ; SUPPORTS a policy
• PROOF of support; PROOF of non-support • A CORE COMPONENT
- Sarbanes-Oxley Section 401(a)(i)
• PROTECTION
• BUILDS “trust bank”
• ADDRESSES concerns
Environmental ConcernsEnvironmental Concerns
• Climate Change • Energy• Water• Biodiversity and Land Use • Chemicals, Toxics, and Heavy Metals• Air pollution• Waste Management• Oceans & Fisheries • Ozone Layer Depletion• Deforestation
Chain-of-Custody
ForestCertificate
Transport Mill/Merchant Printer End User
Chain-of-Custody Chain-of-Custody AdvantageAdvantage
Positive Business Image
Market Advantage
Internal company pride
Constantly Promote Sustainability
Growing Influence at End-Users
Focused on many environmental issues
Climate Change
Waste
Energy
Forestry: management / products
Global in scope
Realizing results: VS, Wal-Mart
ENGO Influence
Today they are savvy, in the board rooms and financially backed
• The Nature Conservancy
• Greenpeace
• National Wildlife Federation
• Sierra Club
• World Wildlife Fund
• Forest Ethics
• The Nature Conservancy
• American Bird Conservancy
• American Tree Farm System
• Ducks Unlimited
• Ruffed Grouse Society
• Tree Musketeers
Environmental EndorsementsEnvironmental Endorsements
Brands That Use / Specify FSC
“What can you
do NOW?
What are customers saying?What are customers saying?
Time Inc. 2005 Sustainability Report
“Perhaps most important of all, Time
Inc. is responding to what many
scientists consider to be the greatest
environmental challenge of our time:
climate change.”
“Time Inc. is committed to ensuring
that our paper purchasing policy
supports corporate social responsibility
and sustainable management of
natural resources while minimizing the
environmental impacts of the entire
paper supply chain.”
JPMorgan Chase Community Partnership Report
“We have a direct impact on the environment through our
daily consumption of energy and paper resources.”
“We are committed to advancing the public dialogue on
climate change and the need to reduce greenhouse gas
emissions”
Value of Paper
The Medium is the Message
The paper used in this promotional piece is manufactured
with non-polluting WIND-POWER and is made from virginfiber that is bleached using an ELEMENTAL CHLORINE FREE (EFC) bleaching process, an alternative chlorine compound, which serves to
reduce harmful byproducts. This product is also ACID FREE.
Remember, paper is a great place to start
protecting your brand.
Annual Reports Corporate Capabilities Brochures
Marketing CampaignsPrestigious CataloguesHigh-End Advertising
Promotions NewslettersDirect Mail InvitationsManuals LabelsCorporate Identity PostersLetterheads, Watermarks, etc. Business Cards
Reply Cards Pocket Folders Billing
Point of Sale Copying
Mac Papers – Leading distributor of Printing Paper used forEnvironmentally–Friendly Print
“You don’t inherit the land from your parents,You don’t inherit the land from your parents,You Borrow it from your children.”You Borrow it from your children.”
(Old Indian Proverb)
Mac Papers Sustainability Mac Papers Sustainability PhilosophyPhilosophy
EU3
Annabelle Linn ThompsonBorn September 18, 2007
1st Granddaughter ofWayne & Vicki Dennis
Green Knowledge = Business Opportunity“Eco-Advantage, the 3rd Button”
FREE EDUCATIONAL SEMINAR and Round Table Discussion for graphic designers, agencies, printers and
end-users of paper and print to discuss the environmental issues in today’s “Green” market and how it relates to
paper, design and print. Topics will include:
Green Movement – Good, Bad or Indifferent What is driving the “Green” awareness
Truth behind Forest Certification in paperProtecting the “Brand” through Paper procurement
Creating value through “Green Initiatives” with paperThe right shade of “Green” for your market
Sponsored by: Mac Papers, Atlanta, GA; Speakers will include sustainability leaders from Sappi, Stora Enso,
Mohawk, Domtar, Neenah, and UPS
TIME: 8:45 – 12 Continental breakfast & lunch will be serve
DATE: Oct 25, 2007 – Atlanta, GA Location: TWELVE Atlantic Station 361 17thStrret N.W. Atlanta, GA
Pre-Register: www.macpapers.com (Space is Limited)
Thank you.
Corporate responsibility communications are becoming a best practice in investor relations. Of the Global Fortune 250, 64 percent are currently
issuing corporate responsibility reports; 79 members of the S&P 100 Index now have corporate
responsibility websites.
By following a few simple steps, both CROs and IROs can ensure their firms remain at the forefront
of this growing trend.
Shareholders Care
Dow Jones Sustainability Index
• The Dow Jones Sustainability US Index (DJSI US) captures the US companies out of the Dow Jones Sustainability North America Index (DJSI North America) which in turn includes the top 20% of the 600 biggest North American companies in terms of sustainability.
• The components are selected according to a systematic corporate sustainability assessment that identifies the leading sustainability-driven companies in each industry group. Components are selected according to a systematic corporate sustainability assessment that identifies the sustainability leaders in each of the 58 sectors.
Investors are listening—is your company’s investor
relations team prepared to talk about corporate
responsibility?
By Karin Kane, THE CRO
Can you effetely communicate?
Dow Jones Sustainability Index
• The underlying research methodology accounts for general as well as industry-specific sustainability trends and evaluates corporations based on a variety of criteria including climate change strategies, energy consumption, human resources development, knowledge management, stakeholder relations and corporate governance.
• While no industry is excluded in the selection process and in the composition of the DJSI US subsets of the index provide investors with the possibility to apply filters against certain sectors.
Dow Jones Sustainability Index
•Adobe Systems Inc. •Duke Energy Corp. •Limited Brands Inc. •Schlumberger Ltd. •Advanced Micro Devices Inc. •Eastman Kodak Co. •Macy's Inc. •Smith International Inc. •Agilent Technologies Inc. •Electronic Data Systems Corp. •Manpower Inc. •Spectra Energy Corp. •Alcoa Inc. •Enbridge Inc. •McDonald's Corp. •Staples Inc. •Allstate Corp. •Entergy Corp. •MeadWestvaco Corp. •Starbucks Corp. •American International Group Inc. •Exelon Corp. •Medtronic Inc. •State Street Corp. •American Standard Cos. Inc. •Fluor Corp. •Merrill Lynch & Co. Inc. •Symantec Corp. •Amgen Inc. •Ford Motor Co. •Microsoft Corp. •Target Corp.•Applied Materials Inc. •Gap Inc. •Morgan Stanley •Texas Instruments Inc. •Baxter International Inc. •General Electric Co. •Motorola Inc. •Time Warner Inc. •Becton Dickinson & Co. •General Mills Inc. •Newmont Mining Corp. •Travelers Cos. Inc. •CA Inc. •Genzyme Corp. •Nike Inc. •United Parcel Service Inc. •Cardinal Health Inc. •Goldman Sachs Group Inc. •NiSource Inc. •United Technologies Corp. •Caterpillar Inc. •H&R Block Inc. •Noble Corp. •UnitedHealth Group Inc. •Chevron Corp. •H.J. Heinz Co. •Office Depot Inc. •Walgreen Co. •Chubb Corp. •Harrah's Entertainment Inc. •PepsiCo Inc. •Walt Disney Co. •Cisco Systems Inc. •Health Net Inc. •Pfizer Inc. •Waste Management Inc. •CIT Group Inc. •Hewlett-Packard Co. •Pinnacle West Capital Corp. •Weyerhaeuser Co. •Citigroup Inc. •Humana Inc. •Praxair Inc. •Whirlpool Corp. •Coca-Cola Co. •Intel Corp. •Procter & Gamble Co. •Whole Foods Market Inc. •ConocoPhillips •International Business Machines Corp. •Progress Energy Inc. •Xcel Energy Inc. •Constellation Energy Group Inc. •Johnson & Johnson •Pulte Homes Inc. •Xerox Corp.
DJSI US 2006/2007As of September 30, 2007
