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Protection of «FOOD PRESENTATION» in the MENA REGION
Presented by: Ramzi Tarazi APPIMAF - SABA IP
22 giugno 2015 – Food Design: valore e tutela – Milano
OUTLINEI. INTRODUCTION: Middle Eastern CuisineII. IP PROTECTION
1. Copyright Lawa. General Informationb. Criteria for Protectionc. Preliminary Supposition
2. Trademark Lawa. General Informationb. Criteria for Protectionc. Famous Trademarks
3. Industrial Design Lawa. General Informationb. Criteria for Protection
III. CASE STUDY: What about SHAKERMANJI?IV. STATISTICSV. CONCLUSION
22 giugno 2015 – Food Design: valore e tutela – Milano
22 giugno 2015 – Food Design: valore e tutela – Milano
Hummus Manakeesh Falafel Tabouleh
Fattoush Moutabal/baba ghanoush Shish tawook Kafta
Mansaf Baklava Knafeh Shawarma
I. INTRODUCTION: Middle Eastern Cuisine
I. INTRODUCTION: Middle Eastern Cuisine
Youssef AkikiRouba KhalilGeorges BerberiGeorges El KikReem Azoury Abdallah Khoder
22 giugno 2015 – Food Design: valore e tutela – Milano
22 giugno 2015 – Food Design: valore e tutela – Milano
I. INTRODUCTION: Middle Eastern Cuisine
II. IP PROTECTION:
22 giugno 2015 – Food Design: valore e tutela – Milano
1. Copyright Protection: Can artistic food plating fulfill copyright’s requirement of being an original work?
2. Trade Dress Protection: Can artistic food plating function as protectable trade dress?
3. Industrial Design Protection: Can artistic food plating be protected as an industrial design?
II. IP PROTECTION: Copyright – General Information
22 giugno 2015 – Food Design: valore e tutela – Milano
• Members of Berne Convention except for Gaza, Iran, Iraq and West Bank.
• Members of the WTO which extends to the TRIPS agreement.
• Copyright laws introduced in all countries, either by their own codes or by including them in general codes, except for Gaza, West Bank and Libya
II. IP PROTECTION: Copyright – Criteria for Protection
22 giugno 2015 – Food Design: valore e tutela – Milano
• The design should be creative enough to meet the originality standard of copyright law.Originality
• There is a “fixation” requirement – tangible medium of expression.Recorded in a material form
II. IP PROTECTION: Copyright – Preliminary Supposition
22 giugno 2015 – Food Design: valore e tutela – Milano
May meet originality but likely not entitled to protection because
of the fixation requirement.
File in countries where examination is
performed on formal grounds only – Lebanon and Oman. “Extend” via
Berne Convention.
22 giugno 2015 – Food Design: valore e tutela – Milano
II. IP PROTECTION: Trade Dress – General Information• There are no specific requirements
when it comes to the registration of marks in classes 29 and 30
• Searches between related classes, namely classes 29 and 30, are not performed on an ex-officio basis.
• Cross examination is not performed unless we are dealing with a famous mark
• All countries are members of the Paris Convention
22 giugno 2015 – Food Design: valore e tutela – Milano
Simple trademark application
Distinctiveness and functionality
II. IP PROTECTION: Trade Dress – Criteria for Protection
22 giugno 2015 – Food Design: valore e tutela – Milano
II. IP PROTECTION: Trade Dress – Famous Trademarks
Article 6bis
duration &
geographic
extent of sales
sales figures
advertising
figures & samples
of advertisi
ng
awards,
reviews &
press report
s
reputation of mark within
relevant trade &
consumer groups
expert testimon
y & surveys
22 giugno 2015 – Food Design: valore e tutela – Milano
II. IP PROTECTION: Trade Dress – Likelihood of Confusion
• The appearance, pronunciation, meaning, and commercial impression of the respective marks
• Relatedness of goods
• Sophistication of consumers
22 giugno 2015 – Food Design: valore e tutela – Milano
II. IP PROTECTION: Industrial Design – General Information
•Laws introduced in almost all countries.Laws•On average 5 to 15 yearsProtection Term
•Possible for all countries except Gaza, Saudi Arabia, UAE, West Bank and Yemen
Applications with multiple figures
22 giugno 2015 – Food Design: valore e tutela – Milano
II. IP PROTECTION: Industrial Design – Criteria for Protection
Novelty
Non-obviousness
22 giugno 2015 – Food Design: valore e tutela – Milano
III. CASE STUDY: What about SHAKERMANJI?
Video
22 giugno 2015 – Food Design: valore e tutela – Milano
IV. STATISTICS Three-dimensional marks (shape of product) in classes 29 &
30 in 2005 - 2015
Other
Bottle*
Box*
Bar*
* less than 1%
22 giugno 2015 – Food Design: valore e tutela – Milano
A number of factor would affect our decision in choosing the best filing strategy including budget constraints , level of risk the applicant is willing to take and the protection term required.
It would be useful in some cases to file an application for copyright in countries where examination in performed on formal grounds only (Lebanon). This also applies to trademark and designs.
Even though chefs may have these options under intellectual property law, they are not guaranteed to prevail in an infringement action, nor would chefs necessarily want to use intellectual property laws to protect their dishes in light of the accepted culture of sharing and borrowing in the cuisine industry.
V. CONCLUSION
