“Proven Secrets to Double YourTRAFFIC,

CONVERSION & SALES

For Any Product or Service Online”

Copyright © SuccessEtc LLC All Rights Reserved

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Welcome To DotComSecrets Ignite!

Dear Friend,

Congratulations and welcome! The next few days you will begin a journey towards creating a business that will not only help you to achieve the financial freedom you want and deserve, but also to change the lives of the people you will serve.

Over the past decade I have been literally obsessed with how businesses (both online and offline) generate and monetize customers. While learning and applying these methods in my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the traffic, conversions and sales for almost any product or service online.

Make sure you take full advantage of all of the tools that you have been given inside of DotComSecrets Ignite. Some of you will leave this experience with the tools you need to change your lives forever, while others will leave and have gained almost nothing. So, what’s the difference? Simply what YOU do AFTER you finish the course. Make sure you take advantage of everything we’ve given you, and then go home and take action immediately.

I’m truly excited and privileged to have this opportunity to share with you the best of what I have learned. Enjoy this program, but more importantly, USE IT!

Thanks,

Russell Brunson President of SuccessEtc LLC and DotComSecrets.com

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DISCLAIMER:

The information contained in this book is for general guidance on matters of interest only. The application and impact of strategies, theories and laws can vary widely based on the specific facts involved. Given the changing nature of market forces, laws, rules and regulations, and the inherent hazards of communication, there may be delays, omissions or inaccuracies in information contained herein.

Accordingly, the information in this book is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, corporate finance, investment, banking, or other professional advice and/or services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal, corporate finance, investment, banking, or other competent advisors.

Before making any decision or taking any action, you should consult a professional advisor. While we have made every attempt to ensure that the information contained in this book is reliable, SuccessEtc.com LLC is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this book is provided with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose.

In no event will SuccessEtc.com LLC, its related partnerships, corporations or other entities, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this book or for any consequential, special or similar damages, even if advised of the possibility of such damages.

Certain information in this book may have come from other sources (including websites) created and/ or maintained by partnerships, corporations or other entities related to SuccessEtc.com LLC or by third parties unrelated to SuccessEtc.com LLC As such, SuccessEtc.com LLC makes no representations as to the accuracy or any other aspect of this information.

COPYRIGHT INFORMATION:

All copyrights belong to their respective owners. The word mark and logo "SuccessEtc.com LLC" are registered trademarks owned by SuccessEtc.com LLC This book and its contents are the copyright of SuccessEtc.com LLC SuccessEtc.com LLC is incorporated in Idaho, United States of America.

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Table Of Contents

Section #1 – Ignite• Session #1: The Secret Formula• Session #2: The Attractive Character• Session #3: How To Spend More Than Your Competitors • Session #4: Three Types of Traffic • Session #5: How To Hijack Traffic / Facebook

Section #2 – Funnelology• Session #6: 7 Phases Of A Lead and 100 Visitor Test• Session #7: The 31 Building Blocks Of A Funnel• Session #8: The 14 Core Funnels • Session #9: Clickfunnels Workshop

Section #3 – Inception• Session #10: Inception Secrets• Session #11: The Scripts • Session #12: Soap Opera and Seinfeld Emails

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Section #1

IGNITE

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SESSION #1: The Secret Formula

How To Make Sure You Ge t Paid Exactly What You Want

1st) Who Is Your Dream Customer? Example: I want to work with small businesses that make between $1 million and $3 million dollars per year.

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2nd) Where Are Your Dream Customers?

3rd) What Bait Are You Going To Use To Attract Them?

4th) Where Are You Going To Take Them?

Example: They are on Facebook, and email lists of small business owners.

Example: I’m going to use my book “108 Split Tests” as bait to get them into my funnel.

Example: I can serve them the best if they work one on one with me and come to my mastermind 3X per year.

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What Is The LEAST Amount Of Work You Need To Do To Reach Your Goals?

1st) What Do You REALLY Want / Need In Life? Example: $1.2 Million Dollar House, $60,000 Car, $3k Per Month To Charity, Food, Travel Fund, Etc…

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2nd) What Are The Monthly Payments To Get Those Things?

3rd) So, how Much Do You REALLY Need Per Month?

4A) Membership Site: How Many Members Do You Need To Hit That Goal?

4B) Backend Sales: How Many Sales Per Month Do You Need To Hit That Goal?

Example: House: $8,000 Car: $1,000Charity: $3,000 Food: $1,000Travel: $2,000 Etc…

Example: $20,000

Example: $: 49.95 M: 400

Example: $: 5,000 M: 4

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4C) Combinations: What Combination Of Continuity & Backend Do You Need To Hit That Goal?

5th) How many “SLO” (Self Liquidating Offer) sales do you need per month to sustain your continuity and backend?

6th) How much traffic do you need to get that many front end SLO sales?

Example: C:$: 49.95 M: 200 BE:$: 5k M: 2

Example: @30% I need 150 SLO sales per month

Example: @5% I need 3,000 clicks a month (or 100 per day)

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SESSION #2: The Attractive

Character

Backstory

Example: I used to crave candy and was overweight… now I’m skinny…

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Parables

Character Flaws

Polarity

The Leader

Example: Russell’s potato gun story…

Example: Superman’s kryptonite

Example: Howard Stern…

Example: Donald Trump

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The Adventurer / Crusader

The Reporter / Evangelist

The Reluctant Hero

Example: Richard Branson

Example: Larry King

Example: Frodo Baggins

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Loss and Redemption

Us VS Them

Before And After

Example: The movie: Taken

Example: Mac VS PC

Example: Jared at Subway

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Example: Skinny bean – this new chocolate that helps you lose weight!

Amazing Discovery

Secret Telling

3rd Person Testimonial

Example: A secret Google loophole… secret food helps you lose weight…

Example: Check out what happed to Joe when he tried X…

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SESSION #3: How To Spend More

Than Your Competitors

“People Will Pay More Money, For The Exact Same Content, Packaged In A

Different Way.” - Russell Brunson

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How Can You BEST Serve Your Dream Client?

How Can You Provide Monthly Value To Your Client?

Example: Your High Ticket Product

Example: Your Continuity

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What Does The Rest Of Your Value Ladder Look Like?

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SESSION #4: Three Types of Traffic

Question #1) Who Is Your Target Market? Example: Julie, 42 year old with 2 kids (find pic on google images)

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Question #2) Where Are They Congregating?

Question #3) What is the shiny object (bait) they want?

There are 3 types of traffic:

Traffic You Control

Example: Forums? Email Lists? FB Groups, Fan Pages, etc…

Example: 108 Split Tests, quick way to lose weight, secret stock tip…

Example: Solo Ads, PPC (facebook, google, etc.) Banners, Affiliates, etc…

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Traffic You Don’t Control

Traffic That You Own

The Goal of ALL Traffic Is To Convert It From Traffic You Control/Don’t Control ->

Into Traffic That You Own

Example: SEO, Social Media, PR, etc…

Example: Your list, your fans, your followers, your readers, etc…

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The FASTEST Way To Get Traffic And Grow Your Company: List Hacking

Affiliate / Joint Ventures

Solo Ads

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SESSION #5: Instant Traffic

Hacks / Facebook

Where? (Direct and Indirect) Example: Direct => competitorsIndirect => what else are they buying?

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What?

Model What Works

Example: Similarweb.com/website/competitorwebsite.com WhatRunsWhere.com or AdBeat.com

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Facebook Hacks

1. Find your Facebook Audience:2. Search for groups that are in your niche3. Search for Events that are in your niche4. Search for pages that are in your niche5. Keep your eyes open for ads that run to your niche

Think: Where do your people congregate? Over what topic? Who are some of the leaders in your niche? Big brands? Big gurus? Different but similar ones? Pay attention to who is advertising in your niche, who is earning money?

5 steps to Hack Custom Audiences for your offers:

1. Upload any email subscriber list you may have already2. Capture Facebook IDs of group members, event attendees, and page fans

a. Note about pages: Target more precisely by scraping those who are active and engaged on the page (commenting, posting, sharing).

3. Diving into personal profiles for more precision (great for higher ticket offers)4. Create Lookalike audiences from your BUYER list5. Broker deals with Group admins, Event admins, and page owners.

Notes:

Notes:

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5 steps to highjack a large and responsive fan-page audience:

1. As your page, ‘like’ other pages in your niche (2-3 a week) a. Think: niche celebrities, bigger-businesses, brands, other major players in the niche

2. Message page admin. Tell them you like their page and there is a specific post of theirs you want to share on your page with a shout-out and link to their page, etc.

3. After you post, send the admin the link showing them.4. Tell them that you would be honored if they connected with your page as well by having

their page “like” your page (if they haven’t already) and even repost something if they find an interesting post, etc.

5. Follow likealyzer.com page critique to ensure that you maximizing your page effectiveness.

Notes:

Resources

http://findmyfacebookid.comhttp://socialleadfreak.com http://likealyzer.com

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Section #2

FUNNELOLOGY

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SESSION #6: 7 Phases Of A Lead and 100 Visitor Test

Step #1 – Traffic Temperature

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Step #2 – Your Pre-Frame Bridge

Step #3 – Qualify Subscribers

Step #4 – Qualify Buyers

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Step #5 – Identify Buyers In Heat

Step #6 – Age and Ascend The Relationship

Step #7 – Change The Environment

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The 100 Visitor Test

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SESSION #7: The 31 Building

Blocks Of A Funnel

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Pre-Frame Bridge

Qualify Subscribers

Qualify Buyers

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Identify Buyers In Heat

Age and Ascend The Relationship

Change The Environment

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SESSION #8: The 9 Core Funnels

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SESSION #9: Clickfunnels Workshop

Step #1 – Pick Your Funnel Type:

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Step #2 – Pick Your Funnel:

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Step #3 – Pick Your Pages:

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Step #4 – View Your Funnel:

Step #5 – Edit Your Pages:

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Step #6 – Setup Your Integrations:

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Step #5 – Edit Your Pages:

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Step #6 – Setup Your Integrations:

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Section #3

INCEPTION

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SESSION #10: Inception Secrets

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Most Aware -> Product Aware -> Solution Aware -> Problem Aware => Unaware

Primary Question

Magic Bullet (The ONE Thing)

Example: “What’s wrong with me?” “How can I make this better?”

Example: Double your reading, get a girl this weekend, etc…

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Copy Speed

Trial Closes

Desire Amplifiers

Example: If it hasn't hit you yet... it will soon. Right now, I average $1 per month for each person on my email list! Does that make sense...?

Example: Does that make sense? Are you getting this? Isn’t that cool?

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SESSION #11: The Scripts

Enquirer Interrupt:

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Your Pattern Interrupt Headline:

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Who, What, Why, How:

Who Are You?

Who Are You? Example: Hi, My name is Russell Brunson…

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What Do You Have?

Why Do They Need It?

How Can They Get It?

Example: I’ve got a free DVD that is going to show you _______.

Example: If you’ve been struggling with _____ then you need this DVD because it’s going to _____.

Example: Just fill in the form on the side, let me know your shipping address, and I’ll ship it right away…

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Catch

Urgency

Guarantee

Re-Cap

Example: There is no catch.. I’m doing this because…

Example: I only have a very limited # of copies…

Example: If you don’t love it, I’ll give you your $ back and you can keep it anyway.

Example: In the P.S. – “for those who skim, here is the offer: …

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Star, Story, Solution:

Pattern Interrupt Example: It happened again, didn't it? to you... or someone you love.

I know your story…

Everyone’s situation is different, but the results are usually the same…

Let me know if this sounds familiar.

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Core Desire Questions

Agitate Past Failures

Example: I've got a quick question for you...  Have you ever wanted to work from home...? Own your own business...?  Come on... you know you want that lifestyle... the one that everyone talks about... where you can "work from home in your underwear..." or on a "beach with your laptop..."

Example: So... why hasn't it happened for you yet? Come on... admit it. This isn't the first time you've been looking for a proven way to make money... is it? When it is your turn?

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Big Promise (The ONE Big Thing)

Intro The Attractive Character

Example: You’re going to discover “insert huge promise here”

Example: Hey, my name is Russell, and a few years ago, I was just like you…

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High Drama Example: You’re fired…

The seat broke as I sat down…

She slapped me in the face…

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Backstory & Wall

Identify The Problem

Epiphany or Declaration of Independence

Example: This is where it all started… -> the one day I got stuck… my problem.

Example: The problem I had was _______.

Example: …and that’s when I had my big “ah ha…”

…and that’s when I decided I HAD to make a change.

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Your Path To Find The Ultimate Solution

First Signs Of Success

Conspiracy

Example: So this is what I tried first…

Example: This is when something FINALLY started to work…

Example: And that’s when I realized why I hadn’t been successful before.

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Big Lie! It’s Not Your Fault…

Common Enemy (Blame This)

Rapid Growth

Example: I discovered the “big lie” and realized it wasn’t my fault I hadn’t succeeded before… and it’s not your fault either.

Example: The real problem is XXXXXX . They are the ones who are keeping you fat, poor, etc…

Example: And when I realized this, that’s when we started growing FAST! Here’s what happened next…

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Case Studies

Hidden Benefits

Formal Introduction

Example: But it wasn’t just me… look what it did for others…

Example: And what I didn’t realize when I got started, is not only did it ____, it also _____.

Example: And that’s why I created..... ____.

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Pain + Cost

Ease

Example: It was super hard to create, cost us $X…

Example: But it makes my life so much easier…

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Speed

“So” Benefits

Social Proof

Example: what used to take X time now I can get done in X time…

Example: “Benefit, SO you can _____”

Example: Here’s what others have said about it…

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Make Offer

Build Value

Fake Price

Example: This is what I’m selling…

Example: Plus you’ll get this… and this…

Example: The total value of all of this is $$$$$$$.

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“If All’s” => Pleasure & Pain (Emotional Close)

Reveal Price

Guarantee (Logic)

Example: If all this did was help you to (move away from pain)… would it be worth it?

If all this did was help you to (move towards pleasure)… would it be worth it?

Example: I’m not going to charge you X… I’m only going to charge you X.

Example: I’m going to put the risk on me and give you my crazy XXX guarantee…

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Inject Scarcity (Fear Close)

Future Pacing

CTA

Example: But you have to act now, because ...

Example: Just imagine what life will be like when _____.

Example: So click on the button below right now….

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Post Selling

Take Away Selling / Warning

Close With Reminder

Example: For those who are already signing up, this is what is going to be happening next…

Example: This is for YOU, not me. I’ll be successful no matter if you buy this or not, but will YOU reach your goals? Warning, this ends soon…

Example: Remember, (recap offer)…

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OTO Bump:

Confirm Initial Decision Example: Congrats on ordering X…

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3X 2X

Smart => Why

Question: 3X 2X

Example: 3X your results, 2X as fast…

Example: You’ve made a smart choice, and here’s why…

You ordered this because you wanted ____...

Example: But, how would you like to get 3X the results in X days…?

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Exclusive

Results, Fast, Speed

The 1 Thing

Example: This offer is NOT for everyone, it’s only for people who bought (initial offer)

Example: This will complement your first order, and help you to get more results, faster, easier..

Example: We do it by doing this ONE thing… it’s called (cool name) – then sell that thing HARD…

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Future Casting

CTA

Guarantee

Example: Just imagine what your life will be like when you have this ONE thing….

Example: So click on the button below right now to add this to your order.

Example: I guarantee this will be awesome.

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Value Stacking

Scarcity

2nd CTA

Example: If you act now, I’ll also add in _____ and ____...

Example: But this offer is only available right here, right now – when you leave this page it’s gone forever…

Example: So click on the button now…

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Testimonial Rush

Perfect Webinar:

Example: But don’t just take my word for it, here’s what others are saying…

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Intro:

The One Thing: Example: “How To Instantly Add “High Ticket Sales” To Your Sales Funnel WithOUT You Personally Talking To Anyone On The Phone… Ever!”

“How To ___ Without ____!

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The 3 Secrets:

Secret Reveal

Reframe

Example: Secret #1 – I Can Make More In One Day Selling High Ticket Products Then I Can In A MONTH Selling Normal Products…

Secret #2 – I Don’t Personally Have To Sell Anything! (Big Plus Because I Hate Phones)

Secret #3 – I Only Need A LITTLE Traffic To Make This Work! (About 100 Clicks Per Day)

Example: • Universals (never)• History• Social• Reflect

You must delink their internal beliefs…

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The Closes:

One Hour, One Day?

Let Me Ask You A Question

The Stack

Example: Transition #1) We can’t cover everything in an hour… let alone a day… you need more. I’m excited to make an offer for you where you can get it all!

Example: Transition #2) Let me ask you a question… would you like my help implementing this?

Example: This is the core flow to your close.

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If / All's

Money Is Good

Disposable Income

Example: If all this did was help you to (move away from pain)… would it be worth it?

If all this did was help you to (move towards pleasure)… would it be worth it?

Example: Money is a tool for exchange… you spend money to get something greater in return…

Example: Shifting your disposable income from liabilities to assets… spend it on something that will bring you long term fulfillment.

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Money Replenishes

Break Old Habits

Information Alone?

Example: Each month money comes back, time does not…

Example: If we leave now, you’ll slip back to your old habits… if you want change, you need repeated exposure – the full system.

Example: You can’t rely on information alone… you need coaching, accountability, etc…

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Money or Excuses?

Your 2 Choices

Their 2 Choices

Example: You’re either good at making money, or making excuses, but you can’t do both.

Example: My choice – go cheap and sell as many as possible… or more expensive so we could devote more resources to you.

Example: 1st – settle with what you have now and keep getting what you’re getting now. 2nd – make a small investment, give it a shot – if it works, awesome. If not, then get your $ back.

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Us VS Them

The Hand Hold

Say Goodbye

Example: The brave buyer vs the scared dabbler…

Example: Let me show you how to sign up right now.. first…

Example: After you have these in your hands, you can say goodbye to _____. And when you have ___, then you can say goodbye to _____.

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Now & Later

Only Excuses

Reluctant Hero

Example: This is your life now (paint picture of pain) and this is what it could be…

Example: Explain their excuse for not signing up, then diffuse it… use the 2-3 most common excuses.

Example: I’m nothing special, yet look at what I was able to do…

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If You Only Got

Close Close

Example: If I stopped right here, and you only got just this, it would still be worth it, but you are also getting ___ and ___.

Example: Your last CTA.

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The Two Step:

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Set Script

Intro

Questions

Blast

Example: Hey, this is ___ from ___’s office. Wanted to find out why you applied in the first place…

Example: Ask questions based on answers… why is that? How do you mean? Anything else…, etc…

Example: Maybe I can help you…

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Posture

Probe

Finding Credit

Example: This is why this is exclusive…

Example: Finding out more personal info about them…

Example: Find out if they can afford your high ticket product.

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Goals

Commitments

Example: Now we know where you are, let’s talk about where you want to be.

Example: Intro the 4 commitments. Time, Teachable, Investment, Decision Maker.

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Close Script

Time

Decision Making

Resources

Example: Time commitment

Example: Decision commitment

Example: Investment commitment

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Knowledge

What’s Included

Close

Example: Teachability

Example: What you’re getting when you sign up today.

Example: Finalizing the sale

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SESSION #12:

Soap Opera and Seinfeld Emails

Day #1 – Sets The Stage Example: Welcome to my list, each day you’ll be getting… this is why you should read, etc… (Introduce attractive character)

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Day #2 – High Drama -> Backstory -> Wall

Day #3 – Epiphany -> The ONE Thing

Day #4 – Hidden Benefits

Example: Tell story, and how that story brought you to a wall… and tomorrow you’ll reveal how you broke through that wall! (build bond w/ attractive character)

Example: Explain the big epiphany, and how it ties into the ONE thing you created for them…

Example: Here are other hidden benefits you probably didn’t realize that the product has..

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Day #5 – Urgency C.T.A. Example: Give them scarcity about why they need to sign up now.

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Episode Style

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Epiphany Style

Educational Style

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DotComSecrets IgniteTRAFFIC - CONVERSIONS - SALES