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Welcome to t he Traffic & Conversion Summit Notes Webinar. Housekeeping 101. Yes we are recording, yes you will get a copy I’ll do a full Q&A at the end of the call I’ve got a surprise for you (and no it’s not something to buy) . Welcome to t he Traffic & Conversion Summit Notes Webinar. - PowerPoint PPT Presentation
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Welcome to the Traffic & Conversion
Summit Notes Webinar
Housekeeping 101Yes we are recording, yes you will get a copy
I’ll do a full Q&A at the end of the call
I’ve got a surprise for you (and no it’s not something to buy)
Welcome to the Traffic & Conversion
Summit Notes Webinar
Tonight’s AgendaMy Big Takeaways From T&C
The 5 Pillars Of BusinessTripwire Examples You Can Model
The Big Switch
Tonight’s AgendaShort Reports That Lead To Big Profits
How To Get Started NowThe Surprise Q&A Session
My Biggest Takeaways From T&C
Buying Itself Has Become A Hobby
Your Numbers Dictate Your Future
Standing Out Is Required
Buying Itself Has Become A HobbyLess Consumer Access To Credit
Customers Looking For Their Fix
They Need A “Lot Of Littles”
You Deserve This
Release The Dopamine
Your Numbers Dictate Your Future
“The person that can spend the most to acquire a new customer wins” – Perry Belcher
Standing Out Is RequiredGive Your Fans An Experience
Make It Unique
Make It Fun
Make It Different
The Five Pillars Of BusinessLead Magnet
TripwireCore Offer
Profit MaximizerReturn Path
Lets Do Some Maths ;-)10,000 Optins
20% will spend $720% of them will spend $47
20% of them will spend $49720% of them will spend $12,000
Lead MagnetThis is a free ethical bribe to get the email
address
TripwireLow end, impulse purchase offer (under $20)
that offers 1 solution, to one problem
Usually a trick, a hack, or something they can digest quickly
Core Offer
This is typically your big bag of stuff, or your core offer that you offer everyone who buys the
lower ticket product
Profit Maximizer
These are usually immediate upsells or additional offers you show your customers while they are on your email list or in your marketing
funnel
Return PathThis is how you plan on getting your people back
to the main offer over and over again.
Usually its best to offer them different modalities to return (audio, video, pdf, webinar,
personal call, etc)
Here’s The ThingIf you’re not offering a low ticket offer, you’re
missing out on customers who might be interested
If you’re not offering additional offers you’re leaving money on the table
How To Give Yourself A 12% RaiseOffer An OTO to every purchase …
The Easiest Offer …. Can I Help You???
Tripwire ExamplesBlack Friday Bootcamp
http://www.timreallylikes.com/BlackFriday
AudienceMakrhttp://www.timreallylikes.com/fbexample
Tripwire ExamplesCredit Card Knife
http://www.timreallylikes.com/knife
Frank Kern Bookhttp://www.timreallylikes.com/kernbook
How To Win In 2014Figure Yourself Out First
Be AuthenticGet Results First
Let Your Customers Tell Your Story
Figure Yourself Out FirstWhat do you enjoy?
What gives you energy & satisfaction?
What do you suck at?
Where do you always seem to fall?
Be AuthenticYour customers aren’t stupid
Your customers want someone like themselves
People respect “I don’t know”
Know, Like, and Trust
Let Your Customers Tell Your Story
Stop talking about how awesome you areLet your customers say it instead
Testimonials over everythingSocial proof is more important than ever
The Big SwitchBurn Out & Frustrated
Where Can I Win?Facebook vs KindleTwo Steps Ahead
Scale & Build The Machine
Burn Out & FrustratedEnded A Business Partnership in 2012
Depressed A Majority Of 2013
I Had Sold All My Tricks In My Current Market
I Had Zero Interest In Going Any Further
Where Can You Win?I Had A Following, I Just Needed A New Direction
Where Could I Get A Quick Win?
What Interested & Excited Me The Most?
Facebook vs KindleI Had To Make A Choice FB vs Kindle
Legitimate Killers on FBFollowing
ProofThe Look
The Support
Two Steps AheadStop Making It Complicated
Lets Your Customers Grow With You
Radical Honesty & Transparency
Scale & Build The MachineStart with a wide reaching product
Scale and narrow your focus over time
Continue to raise your prices
Combine everything at the end
Short ReportsCovered extensively in the 2013 WebinarBasic Formula: Why, What, How, If/Then
Interview Experts1 Problem, 1 Solution Reports
Keep Them SHORT
How To Get Started Now
Take The 2014 Traffic & Conversion Notes
Take A Section You’re Interested In & Do It
Report On Your Results
Sell It & Scale It Survey Your List For The Next Step
Repeat Steps 1 Through 5
Here’s Why This Will WorkAction = Accomplishment
The Key Is To Keep It Small
Think “Do My Customer Believe They Can Do This?”
What Is The Next Step?
How Can You Automate It Or Make It Faster?
The Funnel
$9.95 - $17 FE $97 OTO $47 Downsell
Survey & Scale Up
Ask your list what they want nextGive it to them
Combine everything at the end
The Surprise
How Would You Like Transcripts Of Our Time Together Tonight?
Then Do This Post On Facebook (tag me – Tim Castleman) and
answer the following question:
What was the best part about tonight’s training?
I am going to pause so you can do that now
(and I can get a drink)
One More Thing …
I want to tell you about the one thing I’ve done this year that has added about $30,000 to my
bottom line …
It’s Allowed Me …
To better understand why my customers act and buy the way they do, write high converting fast sales letters, and double my webinar close rates
…
I Wrote This Letter …In 45 minutes on boozed filled plane from
San Francisco To San Diego
On Webinars ….
25% Average Close On My Live Webinars
It’s Also Given Me
A way to scientifically enter new markets and quickly grow and scale my business ….
Here’s The Secret
I haven’t even listened to the entire thing and I’ve done none of the exercises they recommend
When You Pick It Up…
I’ll give you a copy of my 5 Figure Blueprint Training That Covers
- Writing Short Reports- Webinars
- Multi Week Training- Software 101
And More …
Questions?
