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PRSA Travel & Tourism Conference
2017 Sponsorship OpportunitiesMay 21-24, 2017 Palm Springs, CA
Travel and Tourism Section
prsa.org/conferences/traveltourism
The 2017 Travel & Tourism Section Conference offers sponsors:
Access to industry executives. PRSA’s Travel & Tourism Section partners with the Society of American Travel Writers (SATW) to present this premier conference for travel and hospitality communicators. More than 300 PR executives and key media attend to discuss leading issues affecting business.
82 percent of all attendees are mid- to senior-level public relations professionals. These leaders have influence over their particular organization’s brand and possess extensive media, consumer and stakeholder contacts.
Represented leadership serve as counselors to CEOs and executives in corporations, government, agencies and nonprofit organizations. Attendees represent all industry sectors, such as state and national tourism offices, convention and visitor bureaus, hotels, resorts, airlines, cruise lines, rental car companies, attractions, historic sites, theme parks and tour operators.
Recent media attendees include Travel & Leisure, USA Today, The New York Times, National Geographic Traveler, Los Angeles Times, ABC News, CNN, Entertainment Tonight, Travel Weekly, Outside, Thrillist, Robb Report, The Weather Channel, Travel Channel, Fitness, The Washington Post, Time Out, Huffington Post, Saveur, Bon Appetit, Self, Southern Living, Costal Living, Midwest Living, Wine Enthusiast, Food Network Magazine, Family Circle and Out Magazine.
Insight into professional challenges and objectives. Sponsors are encouraged to attend conference sessions to find out firsthand what target customers want.
90 percent of conference attendees are present at general session presentations, with speakers and panels that highlight travel, tourism and hospitality issues of interest.
Past speakers include key influential figures such as Brian Unger, Travel Channel host and producer; Robert Reid, Lonely Planet and National Geographic Traveler; Jeff Corwin, host of Animal Planet; Jacob Tomsky, author of bestseller Heads in Beds; Keith Bellows, editor-in-chief of National Geographic Traveler; Andrew McCarthy, author and editor-at-large for National Geographic Traveler; Peter Greenberg, travel editor of CBS News; Jack Hanna, director emeritus of the Columbus Zoo & Aquarium; and Dan Roam, founder and president of Digital Roam Inc.
More than 20 workshops are offered, in addition to roundtables where travel PR pros can share best practices. For example, scheduled hands-on workshops provide insights into cutting-edge social media strategy.
Numerous networking opportunities are arranged to enhance professionals’ business contacts, such as the Meet the Media Mixer offering public relations professionals face-to-face interactions with key media.
The opportunity to promote vendor services. Our members rely on a variety of vendors to enhance best practices―a conference focal point.
More than 65 percent of attendees say they are responsible for the purchase of products and services, including media tracking tools/services, media and publication production, press release/newswire services, broadcast services, photography, event planning, technology, consulting services, agency services, survey/primary research, media/executive training and video production.
Bringing Together Travel’s Top PR Pros.
Sponsorship Levels and BenefitsPresenting Sponsor — $25,000 (1 AVAILABLE)Benefits Include:
• Presenting sponsorship with major billing in all conference communications• Opportunity to welcome and address conference attendees from the podium (5 min.)• Verbal acknowledgment of sponsorship at each general attendance event• Sole sponsorship of a single Keynote or General Session• Brand logo displayed prominently in conference collateral mailed to 1,200+ prospective attendees • Brand logo imprinted on the conference badge lanyards• Brand logo displayed on cover of conference program and homepage of website• Brand logo in monthly conference e-newsletter mailed to section membership• Brand logo prominently displayed on signage throughout the four-day conference• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity to provide turn-down amenity in attendee rooms or provide item for welcome bags• Opportunity to host or attend the executive committee dinner• Five complimentary registrations• One 4x6 exhibit table with premium positioning
Non-Conference Benefits Include:• Sponsorship of a 2017 Travel & Tourism Section teleseminar and major billing in all teleseminar communications
Conference Champion — $15,000 (1 AVAILABLE)Benefits Include:
• Sole sponsorship of Meet the Media Mixer• Brand logo displayed on signage throughout the four-day conference• Verbal acknowledgment of sponsorship and the opportunity to address attendees (3 min.)• Brand logo displayed in conference collateral mailed to 1,200+ prospective attendees• Brand logo in monthly conference e-newsletter mailed to section membership• Brand logo displayed in conference program and on website• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity for two staff members to attend the executive committee dinner• Opportunity to provide turn-down amenity in attendee rooms or provide item for welcome bags • Four complimentary registrations• One 4x6 exhibit table with premium positioning
Travel Titan — $10,000 (1 AVAILABLE)Benefits Include:
• Sole sponsorship of opening Keynote Session with an opportunity to address the audience/introduce the speaker (2 min.)• Brand logo displayed on signage throughout the four-day conference• Verbal acknowledgment of sponsorship from the podium• Brand logo displayed in conference collateral mailed to 1,200+ prospective attendees• Brand logo displayed in conference program and on conference website• Recognition in conference e-newsletter (100-word description)• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity to provide tchotchke/amenity for attendee welcome bags• Three complimentary registrations• One 4x6 exhibit table with premium positioning
Hospitality Hero — $7,500 (3 AVAILABLE)Benefits Include:
• Sole sponsorship of a General Session or Closing Keynote Brunch• Brand logo displayed on signage throughout the four-day conference• Verbal acknowledgment of sponsorship from the podium• Brand logo displayed in conference collateral mailed to 1,200+ prospective attendees • Brand logo displayed in conference program and on website• Recognition in conference e-newsletter (100-word description)• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity to provide tchotchke/amenity for attendee welcome bags• Two complimentary registrations• One 4x6 exhibit table
Industry Ally — $5,000 (5 AVAILABLE)Benefits Include:
• Sole sponsor of the Opening Reception, Early Bird Fitness Activity or an Afternoon Refreshment Break (limited available)• Brand logo displayed on signage throughout the four-day conference• Verbal acknowledgment of sponsorship from the podium.• Brand logo displayed in conference collateral mailed to 1,200+ prospective attendees• Brand logo displayed in conference program and on website• Recognition in conference e-newsletter (100-word description)• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity to provide tchotchke/amenity for attendee welcome bags• One complimentary registration• One 4x6 exhibit table
Exhibiting Sponsor — $2,500 (8 AVAILABLE)Benefits Include:
• Brand logo displayed on signage throughout the four-day conference• Verbal acknowledgment of sponsorship from the podium• Company name displayed in conference brochure mailed to 1,200+ prospective attendees • Brand logo displayed in conference program and on website• Recognition in conference e-newsletter (100-word description)• Recognition in PRSA social media channels (Facebook, Twitter, etc.)• Opportunity to provide tchotchke/amenity for attendee welcome bags• One admission to the Media Mixer• One 4x6 exhibit table
Friend of PRSA — $1,000 (UNLIMITED)Benefits Include:
• Company name inclusion on signage throughout the four-day conference • Verbal acknowledgment of sponsorship from the podium• Company name included on website and in program• Recognition in conference e-newsletter (100-word description)• Recognition in PRSA social media channels (Facebook, Twitter, etc.)
For further details, contact Sponsorship Chair Derek Klaus at [email protected] or 816-691-3849; or PRSA Development Manager Richard Spector at [email protected] or 212-460-0301.
Travel and Tourism Section
#prsatravel
Travel and Tourism Section
