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Design Guidelinesfor non-des igners1
Fonts
Why fonts matter
Fonts Colour Images
Basic Terms
Basic Terms
MS Office 2010
s p a c i n g
L i n e G a p s
Consider the Style
Recognisable Brand Fonts
Recognisable Brand Fonts
Recognisable Brand Fonts
Emphasis
Strong
Elegant
hand-
made
simple
Cute
Refined
Readable
If you can’t fly, then
run,
if you can’t run, then
walk,
if you can’t walk,
then crawl,
but whatever you do,
you have to keep
moving forward.
If you can’t fly, then run,
if you can’t run, then walk,
if you can’t walk, then
crawl,
but whatever you do,
you have to keep moving
forward.Martin Luther King Jr Martin Luther King Jr
Hierarchy
Title: Franklin Gothic Heavy
Sub: Franklin Gothic Medium
Body: Franklin Gothic Book
Character Contrast
Emphasis Again
Demand Attention
Alignment
S p a c i n g
Colours
Choosing Colours
Emotion through Colour
Colour Relationships
Beavers Bend State Park, Oklahoma
Colour Relationships
Colour Relationships
Create a Colour Palette
Images
The Big Issue
10%65%
Image Adjustment
Image Adjustment
Brand Filters
Brand Filters
<<format picture>>
Image Adjustment