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Public Affairs CouncilMembership OrientationDecember 1, 2009
Agenda
Introduction to the Public Affairs Council Caryn Seligman, Senior Director
Conferences and WorkshopsRikki Amos, Associate Director, Political Involvement Programs
Information AssistanceAshley Mancheni, Senior Program Associate
Foundation for Public Affairs
Adam Korengold, Director, Research and Consulting ServicesExecutive Director, Foundation for Public Affairs
Management Consulting and Benchmarking ServicesAdam Korengold, Director, Research and Consulting ServicesExecutive Director, Foundation for Public Affairs
Web Site and Information Technology ServicesSylvia Kerali, Coordinator, Membership Communications
Introduction to the Public Affairs Council
MissionAdvance the field of public affairs and
provide tools and resources that enable public affairs executives and managers to achieve their business and professional goals.
Founded in 1954 Staff of 20 based in Washington, D.C.
What is Public Affairs?
We define public affairs broadly to include: Government affairs—federal, state and local International public affairs Political action committees/campaign finance Grassroots Corporate social responsibility Issues management Communications
Who are our members?
590 member organizations from all sectorsCorporationsAssociationsConsultants and vendors
Organization holds membership Any employee of the organization is
entitled to member services
Making the Most of Your Membership
Think of us as your “back office” Ensure that everyone in your
organization is taking advantage of our services
www.pac.org/Benefits
Does the Council lobby?
Non-partisan, non-political organization
Governance
Board of DirectorsTwo meetings per yearNominations solicited in July
Executive Committeewww.pac.org/about/Governance
Communications
Impact Monthly newsletter Print or electronic version
Public Affairs Perspective Blog by Doug Pinkham, Council president www.pac.org/Blog
Periodic news announcements www.pac.org/News
Networking
2009 Networks Political Involvement Network
www.pac.org/PIN International Network
www.pac.org/IN DC Office Heads Network – Coming soon
Regional Membership Eventswww.pac.org/Free
Training
Offer 50+ training opportunities annually in all public affairs areas
Various learning environments Conferences Seminars and workshops Roundtables Teleconferences/Webinars On-line courses
www.pac.org/Conferences
Training
Levels of meetings Junior Senior Tracks at larger conferences
Hallmarks of meetings Peer-to-peer learning Unmatched networking opportunities Vendor exhibits
Staff can provide guidance on most appropriate training session for you
Public Affairs Institute
Founded 25 years ago Mid to senior-level public affairs professionals Three year program Classes led by distinguished practitioners Covers emerging political, economic, social &
technological issues in the field www.pac.org/Institute
Information Assistance
Field over 1,600 requests for assistance per year
How to access help: Call Email Web site
• Divided by subject area—see “Areas of Expertise”• Need password to access members-only content
Visit resource library in our Washington, D.C. office
Sample materials in our library Public affairs organizational charts Job descriptions PAC solicitation letters Grassroots newsletters Corporate social responsibility reports Guidelines for selecting a state contract lobbyist Templates for identifying emerging issues Policy statements on employee political involvement Results from public affairs software survey
Additional Information Resources
Referrals to fellow Council members Expert staff available for presentations
www.pac.org/Speakers Mentoring program
www.pac.org/Mentoring Refresher on training opportunities
www.pac.org/Training
Legal Guidance
Prominent election law attorney Ken Gross available to members for legal advice Federal & state campaign finance rules Lobbying registration information
• Including grassroots
Ethics laws Other public affairs-related issues
www.pac.org/LegalGuidance
Foundation for Public Affairs
Supports and conducts research on emerging issues and trends that effect the public affairs community
501(c) 3 non-profit organization Funded by tax deductible contributions
from members Research advisory board www.pac.org/Foundation
Foundation for Public Affairs Publications Public affairs compensation surveys
Corporate public affairs Association public affairs
Trend reports Promoting CEO Engagement in Public Affairs Activists in the Boardroom: How Advocacy Groups
Seek to Shape Corporate Behavior Good Guanxi: Managing Government Relations in
China Upcoming reports
2009 Corporate Government Relations Washington Office Benchmarking Survey
Opening Up: The Role of Transparency in Corporate Public Affairs
Management Consulting
Provide individual consultation on best practices and technical assistance Strategic planning Organizational structure Performance measurement Creating value for the company
Staff available for presentations and meetings
www.pac.org/Consulting
Benchmarking Services
Membership-wide benchmarking projectsState of Corporate Public AffairsCorporate Government Relations D.C.
Office State Government Relations Political Action CommitteesGrassrootsInternational Government Relations
www.pac.org/Publications
Members-only Benchmarking Services
Fee-based services include: Comparative analyses
Compare your company to those in membership-wide benchmarking study
Original benchmarkingCustomized benchmarking study for
your organization www.pac.org/Benchmarking
Public Affairs Management Report Series Monographs on public affairs management challenges Hard copy sent to primary contact Electronic copy available to members for free
www.pac.org/publications Sample titles
Procurement Lobbying: It’s Not Business as Usual Ethical Considerations in a World of Corporate Social
Responsibility Hiring and Managing State Contract Lobbyists A Renegade’s Guide to PAC Communications Writing Effective Messages, or, The Art of Storytelling
www.pac.org/Publications
Web site: www.pac.org
What can you do on the Web site? Download resources by area of expertise Search membership directory Download free publications:
• Impact and management reports
Sign up for conferences and order publications Find or post a job opening Find a vendor or consultant Search Public Affairs Events Calendar
On-line Services
On-line courses Federal Campaign Finance in the US Federal Lobbying, Gift & Ethics Laws http://learningcenter.pac.org
LinkedIn Group www.pac.org/LinkedIn
Facebook Fan Page Twitter
www.twitter.com/PACouncil Council Conversation
Six Ways to Get Involved Today
1) Visit www.pac.org to download resources2) Add [email protected] to your “safe senders” list3) Mark your calendar for upcoming events
www.pac.org/conferences4) Review membership benefits with your
colleagueswww.pac.org/benefits
5) Sign up to be a mentor or menteewww.pac.org/mentoring
6) Contact us with any questionswww.pac.org/contact
For Further Information
Introduction to the Public Affairs Council Caryn Seligman, Senior Director
202.721.0909, [email protected]
Conferences and WorkshopsRikki Amos, Associate Director, Political Involvement Programs202.721.0906, [email protected]
Information AssistanceAshley Mancheni, Senior Program Associate202.721.0911, [email protected]
Foundation for Public AffairsAdam Korengold, Director, Research and Consulting ServicesExecutive Director, Foundation for Public Affairs202.721.0903, [email protected]
Management Consulting and Benchmarking ServicesAdam Korengold, Director, Research and Consulting ServicesExecutive Director, Foundation for Public Affairs202.721.0903, [email protected]
Web Site and Information Technology ServicesSylvia Kerali, Coordinator, Membership Communications202.721.0700, [email protected]
General Information www.pac.org/contactus, 202.872.1790, [email protected]
