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© 2017 Ipsos.
1
Public Opinion & the
Brazil Infrastructure
AgendaCliff YoungPresident, Ipsos Public Affairs
Ale
x B
agir
ov
-U
nsp
lash
2
Agenda Convergence
© 2017 Ipsos.
3
Effective Public Policy Outcomes
A Technically Sweet Solution
Public Priority
Agenda Convergence
4
The Brazilian Infrastructure Agenda
© 2017 Ipsos.
58%
16%
17%
17%
19%
19%
21%
25%
26%
29%
29%
29%
30%
31%
31%32%
32%
32%
34%
37%
40%
42%
45%
45%
46%
51%
62%
China
Germany
France
India
Japan
Saudi Arabia
Poland
Peru
Canada
Australia
Great Britain
South Korea
Chile
Spain
Global
Sweden
Turkey
US
Russia
Belgium
Mexico
Colombia
Italy
South Africa
Argentina
Hungary
Brazil
Dissatisfaction with Infrastructure: Brazil leads the Pack!
62% of Brazilian respondents are
not satisfied with their national infrastructure
Ipsos Global @dvisor Polls, September 2016 among 18,517 global respondents
© 2017 Ipsos.
6
Infrastructure is not a priority in Brazil today!
53%
49%
45%
44%
29%
23%
22%
11%
9%
7%
3%
3%
Unemployment & Jobs
Crime and violence
Health care
Corruption
Education
Taxes
Poverty and Social Injustice
Inflation
Moral decline
Infrastructure
Terrorism & Extremism
Threats against the environment
Ipsos Global @dvisor poll conducted January 20 – February 3, 2017 among 18,557 global respondents
© 2017 Ipsos.
7Base: 1200
INFRA4) How much you do agree with the following statements:
Infrastructure trails other areas as an investment priority
65%
59%
52%
20%
Health
Job Creation
Education
Infrastructure
8© 2017 Ipsos.
Discussions on Infrastructurein Brazilian Social Media
Discussions on Economy in Brazilian Social Media
9
Linking Infrastructure to Higher Order Priorities
© 2017 Ipsos.
10
Linking infrastructure to the economic agenda
80%
73%
Infrastructure projects can be animportant mechanism for job
creation in Brazil
Investment in infrastructure willguarantee Brazil's long-term
economic growth
long-term
economic growth
jobcreation
Ipsos poll conducted October 7, 2016 among 1,005 US adults
© 2017 Ipsos.
11
Jobs over long-term economic growth
Base: 1200
INFRA5) Which of the following phrases better reflects your opinion:
65%4%
31%Brazil should invest more in infrastructure to generate more jobs
Brazil should invest more in
infrastructure for long-term
economic growth
Don’t know
12
Infrastructure:Meaning & Concepts
Be specific Be concrete
© 2017 Ipsos.
13
What infrastructure means to people: It’s Public and Specific
Ipsos poll conducted October 7, 2016 among 1,005 US adults
© 2017 Ipsos.
14
Specific priorities within Infrastructure
42%
51%
52%
53%
61%
62%
67%
67%
67%
77%
Airports
Nuclear infrastructure to generate…
Water supply and sewerage
Energy-generation infrastructure…
High speed broadband
The local road network
New housing supply
Rail infrastructure - track/stations
The motorway/major road network
Flood defences
Top Global Priorities: Water Supply &
Sewerage and Roads
Ipsos Global @dvisor Polls, September 2016 among 18,517 global respondents
15© 2017 Ipsos.
Discussions on Infrastructure Discussions on concrete projects associated with infrastructure
16
Infrastructure is a bad word in Brazil!
© 2017 Ipsos.
17
Corruption and Infrastructure
Base: 1200
INFRA9) : How much do you agree with the following phrases:
58%
All companies in the infrastructure industryare involved in corrupt practices
© 2017 Ipsos.
18
Lava-Jato...
Base: 1200
LJT3) I will read some opinions that people have regarding Operation Lava-Jato, please, tell me if you agree or disagree with the following onionions:
95%
Should continue with theinvestigations, whatever the
cost?
19
And Problem with the Messengers
© 2017 Ipsos.
20
Government, however, does not have the credibility
Ipsos Global @dvisor poll conducted November 2016 among 16,096 global respondents
Global Latin America Brazil USA
Political Parties 14% 10% 9% 18%
The Government 24% 23% 13% 30%
The Media 27% 32% 30% 27%
Big Companies 32% 36% 43% 36%
Banks 34% 41% 34% 42%
International Institutions 36% 48% 42% 32%
The Justice System 38% 20% 41% 47%
21
What do we do in such a low credibility environment?
© 2017 Ipsos.
22
Government still seen as the primary stakeholder in infratructure (Government-Private Sector)
% who is primarily responsible
Base: 1200
INFRA8) In your opinion, who is primarily responsible for for investments in the ... sector:
30
27
22
22
18
15
11
6
2
-6
-18
Water and sweage treatment
Oil Drilling
Power generation
Highways
Power transmission
Railways
Ports
Airports
Mining machines
Telecommunications
Construction
23
Building credibility through concrete measures
© 2017 Ipsos.
24
Transparency is key
Local communities’ views on plans for infrastructure should be heard properly, even if it means delays. Agree.
74% 72% 72% 71% 70% 68% 67% 67% 67% 66% 65% 64% 64% 62% 62% 62% 61% 60% 60% 59%55% 55% 53%
47%44%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Ipsos Global @dvisor Polls, September 2016 among 18,517 global respondents
25
Anti-System Sentiment: Brazil and the World
© 2017 Ipsos.
26
Global Belief in a Broken System: Populist Politics
Ipsos Global @dvisor poll conducted November 2016 among 16,096 global respondents
Global Latin America Brazil USA
Traditional parties and politicians don’t care about people like me
63% 71% 68% 67%
Economy rigged for advantage of the rich and powerful
69% 74% 72% 70%
When jobs are scarce, employers should prioritize hiring people of this country
over immigrants53% 59% 53% 58%
Need a strong leader to take it back from the rich and powerful
63% 70% 66% 69%
© 2017 Ipsos.
27
System is Broken: Caudillo Syndrome
Our country is rich Yet so many poor people
Why? Because the rich steal
We need someone strong who understands the poor to help the poor
Sometimes a strong leader may need to
bend the rules
28
Summary
• It is a Jobs and Economy & Quality of life Agenda
• Infrastructure is not high on the priority list. Need to make it so.
• How: Frame infrastructure in economic terms
• Increase the conversation
• You have credibility gap and must recognize it
•New Global Political Super-Cycle: Anti-System & Populism