Public Radio News Directors Guide

PRNDG: The Public Radio News Directors Guide

www.prndg.org


1. Why PRNDG?

2. Now: PRNDG 1.0

3. Next: PRNDG 2.0

4. Your Feedback & Advice


Why PRNDG?• Urgency in growing strong local news

• Notable system demand for a central handbook for public radio news directors

• New tools for publishing and networking


The PRNDG is the first and only manual for public radio news

managers in the United States


PRNDG Goals To improve public service journalism by

* Defining the roles and responsibilities of news managers…

* Promoting “best practices,” ethics and competencies in local newsrooms...


PRNDG Goals To improve public service journalism by

* Providing a repository for case studies, work samples, templates, instructions and links…

* Creating a user network to discuss timely issues and share recipes for success


PRNDG 1.0 Funded by NPR’s Local News Initiative & PRNDI Planning started in February 2007 Site launched in November 2008 More than 80 news directors consulted 1000 hours of research, collection, design, writing, editing and publishing


PRNDG – Chapter Organization

1) Your Job -- roles and responsibilities of news directors

2) Your Team -- hiring and performance of the news team

3) Your News -- editorial planning and process

4) Your Audience -- needs and preferences of listeners

5) Your Medium -- the emerging multi-platform environment

6) Your World – our greater public broadcasting system

7) Field Kit – appendix of resources


PRNDG – Field Kit

Case Studies

Samples

How To’s

Issues & Challenges

Outside Help


PRNDG 1.0 – Navigation Modes

• Read like a book

• Skim as a directory

• Search by keyword


PRNDG 1.0 – Usage

Google Analytics: • 600 unique visitors during first two months• Averaging 7 page views per visit• Averaging 9.5 minutes per visit• 7000 total page views


PRNDG 2.0

• Add Social Networking

• Add Multi-Media Content

• Add Weekly Column & Marketing


PRNDG 2.0 -- Social Networking

Users can upload content, samples, stories…

launch discussions on issues…

rate the power and validity of competing ideas…

Thus deepening and broadening the guide.


PRNDG 2.0 – Multi-Media Content

The author would deepen core content…

Including photos, audio, video and graphics…

Increasing user engagement and enjoyment.


PRNDG 2.0 – Add Column/Marketing

Selected contributors would provide timely articles to the front page…

which would also be widely circulated in the public media community…

stimulating greater guide usage and discussion, and add to the guide content.


PRNDG

The Tour


Ideas?

Feedback?

Funding?


“Thank you for the news director guide. It's an excellent resource and just what we needed!”

-- Nancy FinkenNET Radio Network Manager

Documents

Public Radio News Directors Guide