Presented By-SanjayAjay NitishHarpreet

Cadbury began its operations as a trading concern in 1947 Cadbury defined the first taste of chocolate The company today employs nearly 2000 people across India With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moodsThey bring the sweetest of smiles to millions of consumers through their dearly loved brands distributed through 5.5 lakhs outlets

The controversy occurred when a customer in Mumbai found worms in Cadbury's chocolates The case was first reported in Maharashtra FDA inspected Cadbury plant & took samples for testing The result was positive. Worms were detected in the Batch No 28F311 That was the worm-infested batch that triggered a crisis for the company that had always prided itself on its clean image

FDA ordered seizure of Cadbury's Dairy Milk chocolates Even the government got into the act with the central health ministry asking for a report on the controversy Name and image of the company went down Profit of the company drastically went down

Negative publicity of the chocolate came during the pick Diwali time Sales of the company dropped by 30% Net profit of the company falled by 37% ie upto Rs.45.6 crores

Public Relations helps the public to understand the company and its products through following mediums-• Television• Checking the quality in the store• Improve the packaging material• Endorsing a Brand ambassador

They accepted that there was a problem, which may not have been of its own making They reported the problem was not at manufacturing level, but at the storage level by the retailers Made a commitment to the consumer that they will solved the problem Changed the packaging materials Cadbury improved packaging and paid more attention to the way its chocolates were stored by nearly 6,50,000 retailers across the country

Launched the Project VISHWAS where education training was provided to the retailers on storage requirements for chocolates

Provide assistance in improving storage conditions

Strengthen packaging of the company's range of products (wrapped in aluminum foil)

The company carried out quality checks and found products free of infestation

Agreement with superstar Amitabh Bachchan to become the brand ambassador for two major years One of the ads showed Bachchan visiting a Cadbury plant, inspecting the systems and processes and finally consuming a bar of chocolate to be convinced that there's nothing wrong with the brand

Mujhe aapse kuch kehna hai, jis kaam mein manushya ki antar aatma uske saath na ho, uss kaam ko karne se usse sab kuch mil sakta hai par mann ki shaanti nahin mil sakti. Isliye jab Cadbury walon ne mujhe kaha ki unki baat main aap tak pahunchaoon, to pachpan saalon se Cadbury khaane wala main bhi thoda sa hitchkichaye. Maine unse ek sawaal poocha, ki kya iske baad main chan ki neend so paoonga ya nahin, to jawaab mein voh mujhe apni factory le gaye."

The company bounced back soon after the campaign hit the screens Cadbury's value share melted from 73% in to 69.4%. The recovery began in May 2004 when Cadbury's value share went up to 71% Despite the bitter moments, the company is hoped that the future will be much sweeter