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PUBLIC RELATIONS
Long-term media relations
Risingcompany awareness In
creasing
media
apperance
Image development
Press releasePress
conference
InterviewsEvents
PresentationsCorporate social
responsibility
Press clippingPositive media
publicity
Positive media
coverage
Education of public
Public Relations are Important…
We are adding value to company by building media relations
Objectives and strategies differentiation to suit individual stakeholders
Media creates public opinion stronger and stronger day by day- that is why your company needs to
be presented in a positive light
Your brand sales efficiency does not depend solely on excellent marketing
department, logistics or sales rep…
PUBLIC RELATIONS OBJECTIVES
We determine objectives together with you and in accordance with your corporate
objectives and strategies.
General objectives
Building long-term positive company/brand awareness amongst stakeholders
Positioning the company as sociallly responsible
Educating stakeholders
Strengthening company/brand image
Increasing company/brand reputation
Media objectives
Building long-term media relations
Creating a positive media publicity
Presenting company’s activities to the media
Education
Building awareness on company’s strategy
Increase brand reputation
PUBLIC RELATIONS STRATEGIES
What is Important?
Integration with other communication strategies.
Activities are realized through general messages presented in an interesting and
creative manner.
Messages are directed to 3 main stakeholders: media, B2B and B2C.
PR events’ “fil rouge” are interesting local stories through which main messages are
exposed.
Personal relations with journalists.
Media Appearance
Building media infrastructure:• Media database: relevant media• Preparing a press kit
Media appearance plan:• Preparing a communications plan • Communication with media about all important events and activities • Press releases, exclusive interviews, press conferences, events, articles.• Personal relations with journalists are important
What can we do for you?
Before starting PR activities: • Situation analysis• We determine main objectives• We define stakeholders• We prepare strategies and tactics for
achieving objectives
After realization PR activities:• Estimation• Report
Measurements
• Tracking media apperance – press clipping (company mention, media coverage, individual event coverage, publishing press releases, competition coverage...)
• Research among general public after completing the project (individual events measurement, company awareness, brand awareness, competitive advantage)
• Regular meetings with the client (reports and plan overview)
Why Work with Us?
We are young, flexible and creative.
We adjust to your wishes and advise you.
Individual approach is key.
We are also direct marketing agency.
We have experiences with smaller and as well larger clients.
Marija Stergar
Account executive
E-mail: [email protected]
Phone: +386 01 500 88 95 www.creativdirekt.si
We will gladly arrange a meeting with you, listen to your wishes and help you with creative ideas in order
to achieve the best results.
Contact information
References
Abbott Laboratories Društvo za pomoč prezgodaj rojenim otrokom
Finnair letalska družba IMMORENT Ljubljana
IntoursKompas Lassana
Lions distrikt 129 – Slovenija Slovenska filharmonija
UPS SlovenijaZdruženje za direktni marketing Slovenije
