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Pure and General opened its flagship store in Sydney, Australia in May 2011 offering a unique and eclectic range of home wares. Curated and specially commissioned products by artists, artisans, designers and architects for living and working environments fill the store. Sourcing and commissioning globally, an ever-changing line-up of original product from furniture to home wares, stationery, art and utilitarian products. A piece from Pure and General adds a touch of magic to any space. Pure and General also provide professional interior decoration, design and architecture services. Pure and General is directed by Linda Gregoriou and Dale Jones-Evans.
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C E L E B R A T I N GO N E Y E A R
Pure and GeneralUnique and eclectic homewares
A U G U S T 2 0 1 2
2
Pure and General
C O N T E N T S
Introduction 3
About the Directors 4
Our Home 5
Boutique Retail 8
Cafe 13
Merchandising 14
Products 22
Design Consultancy 38
Exhibition & Events 44
The Future 45
Press 46
With Thanks 47
Contact 48
3
Pure and General
I N T R O D U C T I O N
Pure and General opened its flagship store in Sydney, Australia in June 2011 offering a unique and eclectic range of home wares. Curated and specially commissioned products by artists, artisans, designers
and architects for living and working environments fill the store.
Sourcing and commissioning globally, an ever-changing line-up of original product from furniture to home wares, stationery, art and utili-tarian products; a piece from Pure and General adds a touch of magic
to any space.
Pure and General also provide professional interior styling design and architecture services.
“I like objects for the home that have an enduring quality about them-that don’t needreplacing and have a sensuality and a beauty.” Linda Gregoriou
4
Pure and General
A B O U T T H ED I R E C T O R S
Pure and General was co founded and is directed by Linda Gregoriou and Dale Jones-Evans.
A collaboration of professional and multi disciplinary minds.
Linda is an urban geographer and urban
designer, property developer, published author, a one time academic, loves art and de-sign and sits is on the Foun-dation Board of The National
Gallery of Australia.
Above | Dale Jones-Evans
Above | Linda Gregoriou
Dale is an artist, nationally awarded architect, loves property, independent
publishing, writing, surfing, is an adjunct professor
of architecture and keen contemporary Australian art collector. www.dje.com.au.
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Pure and General
O U R H O M E
Pure and General was planned as part of
the redevelopment of a former 500m2 car
park. Dale Jones-Evans Pty Ltd undertook
the re-development also housing their gallery and offices
in this space. A new streetscape was made. A new streetscape was
made.
Above | Pure and General shopfront, Dale Jones-Evans Pty Ltd Architecture offices-gallery and designbank.org
6
Pure and General
Dale Jones-Evans (Director Dale Jones-Evans Pty Ltd
Architecture) acquired and redeveloped a former 500m² car park in Potts Point, Syd-ney converting it into Dale’s architectural offices, a place for his contemporary art col-
lection, a window-gallery and office for designbank.org and
a space for Pure and Gen-eral’s flagship store.
“I just stripped it back to basics andleft one concrete beam - f loating.”
Dale Jones-Evans
Above | The site during excavation - big job !Below | The ‘presence’ of a raw empty space
The first shipment looks like an art installation
7
Pure and General
Above | Pure and General’s entry and counter to the Australian storeBelow | Dale Jones-Evans Pty Ltd Architecture offices and gallery
8
Pure and General
Dale Jones-Evans designed Pure and Gener-al’s store as a simple raw gallery space. The existing off form, textured concrete ceiling and columned space was juxtaposed with new crisp, gloss perimeter gallery walls de-signed for the stage setting and installation of merchandise. This understated design
approach ensures the merchandise does all the talking.
B O U T I Q U E R E T A I L
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Above | Pure and General PlanBelow | Pure and General’s first install June 2011
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Pure and General
Above & Below | Ensembles of merchandise from furniture, crockery, light fittings, decorative home wares and textiles.
10
Pure and General
11
Pure and General
Left | Ensembles of merchandise from furniture to small objectsAbove | Set pieces ensembles and simple shelving displaysBelow | Timber and white porcelain kitchen-ware Next Left | Hand blown glassware from France and Morocco
“Ensembles and installations formour merchandising” Linda Gregoriou
12
Pure and General
13
Pure and General
The Pure and General café (by Felton & Co.) will be an eclectically decorated, intimate and
friendly room offering a simple range of organic, specially designed teas, coffee and fresh juices, Venetian style sandwiches, baked pastries and biscuits. Occupying the glass cube within Pure
and General, it will feel like you are sitting amongst the stores furniture and merchandise. You will be! Café opening 1st October 2012.
C A F E
Above | Snack while sitting in the sun and in/on the merchandise
14
Pure and General
Theatre, art, architecture, whimsy and playfulness underpin the conceptualising of Pure and General’s
window installations. We are conscious that ‘the merchandise is the narrative’ and that it is sensual and
tactile. We enjoy creating these window-scapes.
M E R C H A N D I S I N G
Unique & eclectic
WINDOW INSTALLATIONS
MERCHANDISING | Window Installations
JULY - AUGUST 2011 | Mushroom window installation
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Pure and General
A pure cane, wicker and bamboo floating
sensation playing with scale and
shape.
Pure and General’s take on autumn/winter in Sydney. An eclectic homely instal-lation with products from Japan, France, Morocco, Spain, Australia, England
and Austria.
MERCHANDISING | Window Installations
SEPTEMBEROCTOBER
2011
MAYJUNE2011
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Pure and General
MERCHANDISING | Window Installations
APRIL - MAY 2012 | A child’s fantasy room made up of paper pom pom clouds, one eyed dolls, hand made quilts and French antique bed and screens
JANUARY - FEBRUARY 2012 | Sometimes a big gesture works best An Algerian geometric designed carpet
“I enjoy structuring an install – it’s like
painting and architecture meeting.”
Dale Jones-Evans
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Pure and General
A little bit domestic a little bit kooky. Pure and Gen-
eral’s window is made up of hand embroidered tea tow-els from Denmark, Indian
chipati rollers, Turkish Kilm love seat and a Belgium
limed chest of draws.
Pure and General’s Christmas reef instal-lation window. The
decorations highlight that Christmas in Sydney is about the beach, the light, starry nights and
not about snow!
MERCHANDISING | Window Installations
OCTOBERNOVEMBER
2011
DECEMBERJANUARY2011-2012
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Pure and General
M E R C H A N D I S I N G
Unique & eclectic
ENSEMBLES
Above | Plenty of furniture, cushions and dolls on a gallery wall Next Right | Timbers, pinks and f lowers form the palette
“Old mixed with the new. Pretty with the plain. Constant juxtapositions. That’s how we
like to work our ensembles and installations.”
Linda Gregoriou
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Pure and General
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Pure and General
MERCHANDISING | Ensembles
Left | Stacked red Swiss chairsBelow | Wire and glass jars
“Enmasse always looks best”Linda Gregoriou
21
Pure and General
Above | Taupe crockeryRight | Turkish kilm & French Olive jars
MERCHANDISING | Ensembles
A colourful hand stitched Turkish kilm acts as a back-drop to French Olive
jars and bowls
Taupe crockery. The colour highlights the food and is a twist on
traditional white.
22
Pure and General
Pure and General sells a variety of furniture from dining tables, chairs,
occasional tables, consoles and chests of draws. Most are antiques or hand made and are unique and one off.
P R O D U C T S
FURNITURE
FURNITURE
KITCHENWARE
BATH
STUDY
LIGHTING
CUSHIONS & BLANKETS
RUGS
CHILDREN
ACCESSORIES
GARDEN
FESTIVE
ART
Unique & eclectic
PRODUCTS | Furniture
Above | Traditional Moroccan street stoolsRight | Indian screen made from metal and timber draped with French cube lights
23
Pure and General
PRODUCTS | Furniture
Below | Moroccan ottomoan Right | Bamboo black lacquered folding chairs
Above | French 40s bamboo dining chairsRight | Belgium timber cabinet with an antique finish
24
Pure and General
Pure and General has an ever changing variety of products for the kitchen, laundry and dining room. Like everything else at Pure and General most of it is hand made by artisans.
P R O D U C T S
KITCHENWARE
Unique & eclectic
PRODUCTS | Furniture
Above | Orange antique drying rack for bottles hung with hand blown Morroccan tea glasses
Japanese copper tea cannisters | AbovePlates and spoons hand carbed from lemon tree timber | Right
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Pure and General
PRODUCTS | Furniture
AboveAbove RightRight Below
Below
Moroccan timber mortar and pestle |Fine Vietnamese glass tea pots |
Taupe crockery |Antique glass French vessels |
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Pure and General
Enduring quality. English soaps that last, Milanese washing detergent that looks after your clothes and
hand embroidered Belgium Linen that will last for ever.
P R O D U C T S
BATH
Unique & eclectic
Above | Milanese washing detergent with its own porcelain pouring cupAbove Right | English soapsRight | Hand embroidered linen
27
Pure and General
Pure and General sells a variety of light fittings made from bamboo,
leather, nickel, glass, chicken wire, canvas, beaten tin, copper,
brass, old and new.
P R O D U C T S
LIGHTING
Unique & eclectic
Above Top | Chicken wire pendantAbove Middle | Nickel pendantAbove Below | Glass pendant
Spanish Leather Pendant | Above
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Pure and General
Above Top | Small Nickel pendantAbove Middle | Glass conical pendantLeft | Canvas penantAbove | Belgium Chandelier
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Pure and General
Above | Enamel Black industrial pendant light.Left | Bamboo bird nest pendant.Left Below | Beaten Tin Oval pendant.Below | Copper farm house pendant.
30
Pure and General
We love soft furnishings and textiles at Pure and General and there is an everchanging line up of textiles that are found from around the world.
P R O D U C T S
CUSHIONS & BLANKETS
Unique & eclectic
Above | Hand printed cushions from New York Above Top | Vintage Scottish blankets hand embroidered with felt alongside hand loomed pom pom blankets.Above Middle | More pom poms! Silk pom poms pure cottom face cloths Right | Pom Pom blankets in cream
31
Pure and General
Our rugs and mats are physically sourced from
far flung countries such as Morocco, Algeria, Moro-tania, Turkey, Cyprus, The Solomon Islands and Fiji.
P R O D U C T S
RUGS
Unique & eclectic
Above & Left | Pure and General sells rugs from Turkey, Morocco, Algeria, Fiji, The Solomon Islands and Vanuatu.
32
Pure and General
33
Pure and General
Pure and General has an abundance of childrens toys, dolls, decorative items for the bedroom and old fashioned
games.
P R O D U C T S
CHILDREN
Unique & eclectic
Above Top | Dolls display with Dutch paper lanterns, Forest Friend felt dolls and Japanese hand printed tea boxes.Above Left | Felt mushroom houseAbove Right | Alphabet pictures by Marion Frith made with found vintage objectsLeft | Felt mushrooms and dolls
34
Pure and General
We source decorative new and antique items from around the
world.
P R O D U C T S
ACCESSORIES
Unique & eclectic
Above | Bird cages from Hong Kong bird market. Above Right | Antique Chinese hair pieces made from coral, peacock feathers and jade. Right | Jade f loral decorative item.
35
Pure and General
Growing gardens matter - wheth-er it’s on a balcony, roof gar-
den, patio, courtyard or a large suburban block we cater for your
gardening needs.
P R O D U C T S
GARDEN &
OUTOODR
Unique & eclectic
Above | English stainless steel spade, traditional shepherds umbrella, Spanish hunting stool and English gardening products.Above Right | Hand made terracotta garden lights.
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Pure and General
Pure and General always has great decorations for every
occasion.
P R O D U C T S
FESTIVE
Unique & eclectic
Above | Hand made Christmas and Easter decorations from Austria in rattan picnic basketRight | Christmas decorations from France and Belgium
37
Pure and General
At Pure and General we have a strong interest in original con-
temporary indigenous art and based art.
P R O D U C T S
ART
Unique & eclectic
Above | Indigenous Australian Art Boxer Milner and Elizabeth NyumiLeft | Collages by American Artist Joni Ullman LewisRight | French Antique butterf ly collection
38
Pure and General
D E S I G NC O N S U L T A N C Y
INTERIOR STYLING
INTERIOR DESIGN
ARCHITECTURE
Unique eclectic original
Above | White and timber study 2009Right | Chinese black lacquer table and Ingo Maurer light 2009
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Pure and General
Pure and General can provide expert product, decorating, interior and
architectural consultant advice and services. We can seamlessly source and supply products for residential, hospitality, commercial or any type
of property project.
D E S I G NC O N S U L T A N C Y
INTERIOR STYLING
Unique & eclectic
Above | Soft furnishings textured painting wood white f loor boards 2009Left | Olive room with patterns 2010Below | Japanese antique kimono bedspread 2009
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Pure and General
We approach interiors as archi-tecture and think through the relationship between both to
ensure when furniture is placed in a room it actually works. Human comfort matters.
D E S I G NC O N S U L T A N C Y
INTERIOR DESIGN
Original
The Water House 2000Inserting light and spaceinto a dark old terrace “Interiors are seamlessly
designed within architecture - I see no line of separation.”
Dale Jones-Evans
41
Pure and General
ABOVE TOP | Loft 6 Beautiful white moulded rooms 2000
LEFT | Ann St Penthouse Dark f loors, dark ceiling and a white strip gallery wall 2000
ABOVE RIGHT | M-Central warehouse conversion Bold, modern and simple bathroom, using splashes of uniform colour 2005
“Arranging all the elements in a conversation, is the key.” Dale Jones-Evans
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Pure and General
We make original architecture and ensure
every project is unique and different. Our
peers agree and have nationally awarded
us on numerous occasions.
D E S I G NC O N S U L T A N C Y
ARCHITECTURE
Original
LEFT | Folding Copper Roof A folding roof 2004MIDDLE | M Central A roof top park 2005BOTTOM | Indian Ocean Eco Retreat A mysterious entry 2001
“bold, simple, elegant, sculptural and sensual, matter” Dale Jones-Evans
43
Pure and General
LEFT | Sydney Opera House, Bennelong Restaurant Bennelong restaurant opera house 2001
ABOVE | Indian Ocean Eco Retreat Dramatic side copper profile 2001
ABOVE LEFT | The Art Wall Office and retail 2003ABOVE RIGHT | Baroque Bar Bistro Bar Bistro 2009
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Pure and General
Pure and General invites special guests; writers, chefs, artists,
editors, designers and thinkers to discuss or exhibit their work
and expertise. We launch books, stage exhibitions, commission
artists and designer works while offering a relaxed retail environ-ment, friendly hospitality with
good food and wine.
E V E N T S, E X H I B I T I O N S
& S P E C I A L G U E S T S
Unique & eclectic
Above | Book launch and talk - Author Victoria AlexanderRight | Aboriginal Artwork Exhibition
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Pure and General
Pure and General is designing an extensive
range of products which will be phased into our
store over time. This range is also designed as an on-line sales range. Our ap-
proach is tactile, textured, sensual and bespoke.
T H E F U T U R E
Above | Small black board made in England
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Pure and General
Pure and General is a destination store. So we work very hard on our communications strategy.
P R E S S
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Pure and General
Sonia Berry
Georgia Gunnis
Nici Gunnis
Kerry Hall
Cassie Karinsky
Jenny Kim
Maki Yamaji
Lulu Pinkus
Willem Reithmeyer
A V E R Y B I G T H A N K Y O U T O
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Pure and General
www.pureandgeneral.comwww.facebook.com/PureandGeneral
www.dje.com.auwww.facebook.com/DaleJonesEvansArchitecture
114 Brougham StPotts Point NSW 2011Sydney AUSTRALIA
phone +61 2 9360 [email protected]
Pure and General Pty Ltd
Shop Trading Hours
Mon ClosedTue - Fri 10am - 5pmSat 10am - 5pmSun 12pm - 3pm
Cafe Trading Hours
Mon - Fri 8am - 4pmSat 9am - 4pmSun 10am - 3pm
Cafe opens October 1st 2012
C O N T A C T
L I N K S
There is good car parking on Brougham Street
© Copyright 2012 Pure and General
designed by Jenny Kim
49
Pure and General
www.pureandgeneral.com