Pure London LookBook 12 - AW16 Show Highlights

LookBook 12

24-26 JULY 2016 OLYMPIA LONDON

PURELONDON.COM

SHORTLISTED FOR BEST TRADE SHOW

2LookBook 12We hope our remastered Pure London wowed you! There was a fantastic energy onsite and our theme Pureism really came to life. Moving the catwalk to the heart of show made it even more impressive. Check out the best bits from the Feb show

Get your free ticket to Pure London SS17 >>

Pure London is a good place for us to come to. It always has lots of up-and-coming brands and its great to see more international brands - the show has been a success for us!

Sally Feigin, Buyer for Lipsy

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, stands were selected on their commercial and creative merit.

Congratulations to all our winners.

The Display Awards

4 Get your free ticket to Pure London SS17 >>

6Best Emerging Brand Stand

Sophy Searight, Content Manager, Pure London

Julie Driscoll, Portfolio Director, Pure London

Sidonie Sandrine, UK Agent, Ioanna Kourbela

Stephen Hall, Visual Merchandising Expert

7Congratulations - Ioanna Kourbela

8Best Womenswear Stand



Representative for Pour Moi


9Congratulations - Pour Moi

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Best Footwear and Accessories Stand



Neil Gavckain, General Manager, House of Disaster


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Congratulations - House of Disaster

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Best Menswear Stand



Simon Middleton, Founder, Shackleton brand


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Congratulations - Shackleton

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Best Whole Show Stand



Jeroen Dijkema, Managing Director, King Louie with the Team


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Congratulations - King Louie

Presenting a line-up of key womenswear and menswear fashion trends of the season from inspirational designers.

Main Stage Catwalk


Inspired by WGSN AW16/17 trends

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Offbeat

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Offbeat

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Offbeat

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Offbeat

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Elemental

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Elemental

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Elemental

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Elemental

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Premium Emerging Brands

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Premium Emerging Brands

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Turkish

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Turkish

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Turkish

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Turkish

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Artisan

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Artisan

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Artisan

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Artisan

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Remastered

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Remastered

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Remastered

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Remastered

Main Stage Catwalk - Offbeat Main Stage Catwalk - Elemental

Main Stage Catwalk - Premium Emerging Brands

Main Stage Catwalk Videos

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Main Stage Catwalk - Artisan Main Stage Catwalk - Remastered

Main Stage Catwalk - Turkish

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Showcasing an eclectic brand mix of up-to-the-minute fashion and individual street style brands from the Spirit show sector.

Spirit Catwalk


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Glamorous

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Glamorous

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Glamorous

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Glamorous

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Wow

Couture

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Wow

Couture

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Wow

Couture

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Wow

Couture

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Spirit Emerging Brands

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Parisian

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Parisian

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Brave

Soul

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Brave

Soul

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Unique

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Unique

21

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Unique

21

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Unique

21

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Lavish

Alice

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Lavish

Alice

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Lavish

Alice

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Lavish

Alice

Spirit Catwalk - Glamorous Spirit Catwalk - Wow Couture

Spirit Catwalk - Spirit Emerging Brands

Spirit Catwalk Videos

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Spirit Catwalk - Unique 21 Spirit Catwalk - Lavish Alice

Spirit Catwalk - Parisian Spirit Catwalk - Brave Soul

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Visitors got the chance to hear stories and learn from inspiring brands including House of Fraser, WGSN, W2, Marks & Spencer and River Island.

Lectures


Speakers

Terry Betts, ThreadBeverley Okoye, UKTI NigeriaNicolai Schmann, Alices PigMr James Lakeland, James LakelandValeryana Allemand, Saxa StoreToyin Laketu, UKTIDavid Mullane, W2Bernadette Kissane, Euromonitor InternationalBeatrice Behlen, Museum of LondonLee Milburn, Bcharmd TradeAnita Bolger, Creative Brand & Marketing Strategy Director F&FAna Konder, Showroom OneNick Reed, Charles TyrwhittCelia Joicey, London Fashion & Textiles museumAlice Hastings-Bass, Lux FixSarah Watkinson, Yull shoesJulia Gash, Made By Talented

Julie Conway, British Independent Retailers Association (bira)Becky and Anne Furbank, Anne FurbankSara Maggioni, WGSNClaudia Battistel, House of FraserCatherine Beckert, ZalandoRebecca Bogue, LunacyEmma Hanford, LunacyVictoria Rex, The Womens Society BoutiqueSteven Hope, UKTIJonathan Mitchell, Brothers We StandSimon Middleton, ShackletonJohn Alston, Collectif ClothingStephen Hall, Visual Merchandising ExpertLynn Rodgers, Rodgers and RodgersAstrid Brewster, UKTIDave Thomson, Marks and SpencersAlyson Walsh, Fashion Journalist & BloggerAine McCourt, Emily and Fin LtdSue Seel, Lecturer, University of the Arts LondonLauretta Roberts, The Industry

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Hear what your peers, colleagues and competitors had to say about Pure London.

Testimonials


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Nearly everyone visiting the stand have been placing orders, we have made many appointments with big retailers and independents

Emma Jordan, Sales Executive, Lavish Alice

Pure London has more people ready to order on the spot and is great for reaching the British market. Its the best fair we attend.

Fernando Lozane, Sales Director, Lavand

Pure London is a great show because theres a great focus on international buyers. We have met lots of our existing accounts here as usual and a lot of new customers which is brilliant.

Aoife Burke, Product and sales support manager, White Stuff

Exhibitors Testimonials

Visitors Testimonials

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Weve seen a lot of great brands and the catwalk in amazing. If youre starting out in the indsutry its a great place to meet people and get inspiration due to the variety of styles and brands.

Ive been coming to Pure since it first started to find striking and unique products. I come to pure to find stuff that strikes me and that Ive never seen before.

Buyers who dont come will miss out on feeling and looking at the products in person, and talking to the vendors about the brands. We want to hear the stories behind some of the products, because

we are a chain we like as much detail about the products as possible.

I like the seminars, and especially the brands who attend who have more of an ethical focus.

We come to Pure to find young fashion brands, see the trends and the latest colours

and designs for the season ahead.

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2426July 2016A life Less

Ordinary

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Pure London LookBook 12 - AW16 Show Highlights