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March 20, 2012 KATE PARK
You will learn about…
1. Basic knowledge of gold Proportion of gold in different karat gold Various colours of gold
2. Purple Gold Composition of Purple Gold Discovery of Purple Gold Characteristic of Purple Gold Purple Gold jewelry care
Proportion of Gold
24K 19K 18K 14K 10K0%
20%
40%
60%
80%
100%
GOLDOTHERS
How to calculate?
18K / 24K = 0.75
1. Basic knowledge of gold
Various Colours of Gold
COLOUR COPPER(Cu) SILVER(Ag) OTHERS
Yellow 25% 70% 5%
White 30% 60% 10%(Palladium)
Pink(Rose) 60% 35% 5%
Purple - - 100%(Aluminum)
1. Basic Knowledge of Gold (Cont.)
Purple gold isa strange thing.
19KPURPLE GOLD
ALU-MINUM
20%
GOLD80%
It's not an alloy.It is intermetallic compound.
The bond between gold and alu-minum is ionic bond.
Composition of Purple Gold
2. Purple Gold
Discovery of Purple Gold
2. Purple Gold(Cont.)
Invented by metallurgist Professor Loh (in Sin-gapore)
Collaborated with Aspial Corporation Limited
In 2000, the world’s first Purple Gold made its debut
In 2002, Purple Gold was patented(Patent No. 82596)
Characteristic of Purple Gold
2. Purple Gold(Cont.)
Low malleability React to acid and other contaminants
Purple Gold Jewelry Care
2. Purple Gold(Cont.)
Do not subject Purple Gold jewelry to chemicals or physical stress
Remove Purple Gold before showering
Use a damp soft cotton cloth to wipe off any oil stains or finger prints and dry it with a soft cotton cloth
http://www.purplegold.com/
On-line marketing
Purple Gold Marketing
CRM
Press Release & Offline Promotion Event
Purple Gold Marketing(Cont.)