HOW DID YOU USE MEDIA TECHNOLOGIES

IN THE CONSTRUCTION AND RESEARCH,

PLANNING AND EVALUATION STAGES ?

USE OF MEDIA IN THE CONSTRUCTION STAGE

There has been many different media technologies used to help me construct my final

video. I first started using iMovie as it was the only movie editor on my laptop at home so

I can use it anytime without waiting, iMovie was very simple and easy to use but was

limited to what can be done when trying to edit in a fine way. I moved onto premier pro to

edit my video as it was a more professional software and had a larger range of editing

tools that can be added to give my video a better effect. To create my digital and poster I

used photo shop as it is the best in the market for photo editing, the use of this

technology helped me build my ancillary tasks in a high quality manor but in a swift user

friendly form.

HOW MEDIA HAD AN EFFECT ON

CONSTRUCTION

All these media technologies had there fair effect on my final project as when trying

to sync the lyrics with iMovie it was very hard and limited to how close you can get it

to sync, but where as on premier pro being able to add fine touches and movements

helped me bring my video together and make it look more professional and not out

of sync. The different effects and transactions where limited on iMovie and some

where not professional enough to use for my video to help it challenge real media

videos, where as premier pro allowed me to play with the transactions and how fast

they faded to give me a more flexible approach to how I wanted my video to be.

Photoshop was hard to use at the start as small errors had a large impact on how

the final piece would look, but after a while it got more user friendly, but heavily time

consuming to get what I wanted. This media technology was very fine to detail and

allowed me to tweak even the smallest pixel on my ancillary's to give me the finest

product I can produce.

USE OF MEDIA IN THE RESEARCH STAGE

I have used a few media technologies to help me with my research, I have used sites

such as spotify and sound cloud as they help me listen to rap music and understand

what types of lyrics they use and how they advertise there music in different ways to

attract different consumers. YouTube gave me an idea of what type of videos major

artists make and also allowed me to compare them to small unsigned artists to see the

difference in quality and style of videos to allow me to get a better understanding of

what type of video I am aiming for in my genre. I also visited different rappers websites

e.g. twitter, Facebook and even there personal websites which allowed me to

understand a bit more about the rap genre and what inspires them.

HOW MEDIA HAD AN EFFECT ON RESEARCH

YouTube as a major video distributor had a large impact on my research as it

helped me analyze existing music videos by top artists. I had a look into the style of

videos rappers did and how they came across in the videos, which helped me

understand the different aspects and props needed to make a successful rap video.

I also compared main stream rap to underground rap and how they both came

across in there videos which influenced me to mix both styles together and make a

hard hitting rap video but still with the conventions of expensive cars etc. I used

sound cloud and spotify as it had feedback of consumers which allowed me to

understand what type of lyrical content they would prefer and also what they

thought of certain styles of rap songs. This told me people preferred the old deep

lyrics compared to what we hear today.

USES OF MEDIA IN THE PLANNING STAGE

When doing my planning I used a few media technologies to help plan how I would execute

my final video. I used voki to help plan what type of consumer would watch my music video

and the mean age and sex of consumers who mainly listen to rap music, I also used prezi to

help build timelines and scripts to use as a guideline when going out to film my videos.

YouTube played a large part in planning as it helped give me ideas from existing media

videos that I could use in my own media to give it a professional look. Voki and prezi where

used to help build a structure for my planning as it helped give me a path to follow and

consider when building my media project.

HOW MEDIA HAD AN EFFECT ON PLANNING

The different media technologies had a major effect on how I went on to building my final video.

Voki played a major roll in what I was aiming for in my music video as it gave me an idea of what

type of consumer I was aiming my video at, meaning trying to make a video that would please

this type of consumer and allow them to watch it. Voki gave me a path to follow when

considering what style of shots and props to use, as using expensive products and showing a

hard life is something most young kids will understand and feel connected to in some way.

Using prezi to build timelines where very helpful as it gave me a path to follow when going out to

video my shots, as having the plan to look back on allowed me to get on with shots much quicker

then just making it up as I go. The timeline helped guide my shot types and gave me a ruff story

to follow when considering different shot types to help emphasize on the emotions in those

shots, it also helped build a shot list for me to refer to every time I went to take a shot, helping

me choose the correct shot type for the scene. YouTube played a major roll through out my

media observation as it helped me get an idea from existing music videos and allowed me to add

and challenge how artists have made videos in my own media.

USE OF MEDIA IN THE EVALUATION STAGE

I have used different media technologies to help with the evaluation and feedback process of

my video. I have used whatsapp to gain feedback from close friends to see what they think of

the video as whatsapp is a narrow chat engine with contacts you already have. I have used a

video blog where I go around and ask people what they think about my video as this gives me a

open understanding of what people think of my video as a consumer and also you can see

which type of people prefer my music video compared to others e.g. dress sense, sex, age etc.

I have also used Facebook as a media technologies as it gives me an open feedback from

many different types of people who consume other genre of videos other then rap. It gives me a

mix feedback of what they like and how I can alter my video to make it an open genre. I have

also used prezis and audio clips to help narrate an evaluation of how my media project got on

and slides of what was considered when making my video and what inspired me.

HOW MEDIA HAD AN EFFECT ON THE

EVALUATION

Different medias have had there effect on the out come of feedback I have gained in my

evaluation. What's app allowed me to gain a strong feedback from close friends as they

gave me a more productive answer when watching my video. A video blog allowed me to

see peoples reaction after watching my video and also gain a real time answer of how they

felt about my video, this was a good way to understand what I could do better next time and

also what type of people enjoyed my media more. The down side to this was a lot of people

where camera shy and did not prefer to be on video so I couldn’t get much feedback from

them in person. Using Facebook was the least responsive way to gain feedback as

comments where minimal and did not give much feedback on how I could change or gain to

challenge real media conventions. Using prezi and audio clips allowed me to give a more

interactive way to show my understanding of feedback and my project as a whole, this

allowed my evaluation to be more first person and interactive.

DIFFERENT MEDIAS THAT COULD HAVE BEEN

USED IN THE SECTORS

Different medias such as final cut could have been used to edit the clips when

constructing the video as it is easy to use much like iMovie but also has all the

features of premier pro. A research media to consider is Wikipedia and researching

more into the rapper through there personal twitter, as it has all you need to know

about the artists and what influences them to make there music videos, also other

songs they have made with other artists which allows me to get a vast majority of

different types of videos that have been made by rappers in different rolls so it can

be applied to my own work. When planning my ideas I could have used publisher to

mind map different ideas an conventions I can use in my video to make it look more

professional, and also use excel to design a router to plan what days I would be

filming so my cast and myself can be ready and organized. Using sites such as

survey monkey would have been a good way to get more feedback from consumers

when doing my evaluation, also spreading the video and allowing people to

comment on YouTube so I can get direct feedback from people all over the world.