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Q4 2016
GUSTAF HAGMAN
VIKTOR FRITZÉN
Group CEO and Co-founder
Group CFO
2
Presenters
The greatest gaming experience
Number one in mobile gaming
3
Vision
4
Agenda
• Annual and Quarterly highlights • Business update • Business KPIs • Financials • Targets & Summary • Q&A
Full year 2016
Highlights
5
Organic growth:
+58.4MEUR
Adjusted EBITDA:
15.1 %
Organic growth:
+70 %
6
Full year 2016
Adjusted EBITDA:
21.3 MEUR
Revenue:
141.4 MEUR
7
Drivers behind record strong 2016
Mobile focus “Product innovation”
Technology leadership “Two new product categories”
Effective marketing “Data driven and ROI approach in all marketing initiatives”
Execution “Outstanding team and ability to deliver”
Quarterly report
Highlights and events
8
Revenue since start
41.2
MEUR
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2 2014-Q3 2014-Q4 2015-Q1 2015-Q2 2015-Q3 2015-Q4 2016-Q1 2016-Q2 2016-Q3 2016-Q4
Revenue:
41.2 MEUR +15.1 MEUR
EBITDA:
10.0 MEUR 24.2 % margin
Deposits:
139.1 MEUR +87 %
Organic growth:
+58 %
Mobile deposits:
67 %
10
Q4 2016 Highlights
LeoVegas again number 1 in Online Gambling Quarterly
• In the latest edition of Online Gambling Quarterly, an industry publication that focuses on strategy and financials, LeoVegas was for the second quarter in a row the company expected to be the number 1 winner in the next twelve months based on a survey of 47 individuals that are executives in the gaming industry and finance professionals that invest in the gaming space
• In the same survey Mobile Betting, Mobile Casino and Live Betting were expected to be the fastest growing segments in our industry, which are the main focus areas of LeoVegas
COMMENTS
12
compared to January last year
Current Trading – Start of Q1
14.1 MEUR
40 %
NGR in January
an increased of
Business update
13
14
Denmark Local and experienced team
Promising start
UK
Initiatives in Q3-4 start to pay-off
Local ambassador - Johnny Vegas
Sponsorship – Leicester Tigers
Expansion overview
15
Czechia New regulation in place since 1 Jan 2017
Applied for license
During the transition period LeoVegas.com is closed for Czech customers
Will negative affect revenues in Q1 (was 4% of revenues in Q4)
Ireland
Sportsbook license granted Q1
Australia
We are closely monitoring the legal landscape in Australia and how the proposed amendment to the law might affect the market
Legal update
Awards
International Gaming Awards 2017
Online Casino Operator of the Year
EGR Nordic Awards 2017
Casino Operator of the Year
SBC Awards 2016
Marketing Campaign of the Year (LeoVegas Sport)
Effective Mobile Marketing Awards
Most Effective Search Campaign
17
In-game deposit with Evolution & NetEnt
Broadest product offering in the industry
New provider - Lucky Streak
LeoVegas Sport and LeoVegas Live Casino
Launch of sports client start page built in-house
Strong underlying development
18
Independent company within the LeoVegas Group
Authentic Gaming delivers an innovative live casino solution with streaming from land-based casinos
IMP / Authentic Gaming
LeoVegas invested one year ago now live on several operators during Q1
Focus to integrate their live casino on more operators
19
LeoVegas’ offering is based on gaming as a fun and attractive form of entertainment
Responsible gaming is a fundamental principle in all we do
A Continuous Focus on Responsible Gaming
Responsible gaming training and certification for all
employees
Sophisticated player tools and measures for limiting
deposits, time, wagering, losses etc.
Information and tests for both
players and relatives
Self exclusion measures and
forced exclusion by us when
gaming related problems
discovered
Business KPI’s
20
Q3’16 back-drop Q4’16 results
Q4’16 drivers
14.3 MEUR in highly efficient marketing
NDCs of 74 638 in Q3’16
RDCs 11% Q-Q growth
Deposits 12% Q-Q growth
Revenue 4% Q-Q growth
Lower game margin
-
20 000
40 000
60 000
80 000
100 000
120 000 New depositing customers (NDCs)
Returning depositing customers (RDCs)
• Overall the customer base developed according to historical trends in Q4’16
• New depositing customers (NDCs) increased 14% sequentially, which is according to trend, to 85 384
• The NDCs mix in Q4’16 is similar to Q3’16
• Returning depositing customers (RDCs) grew sequentially according to trend with 11% to 90 922
• The number of active
customers, which includes customers making bets only with bonus money, increased 19% sequentially
Depositing customers, new and returning Active customers and depositing customers COMMENTS
22
Customer base
90 922
85 384 404 773
-
100 000
200 000
300 000
400 000
500 000
600 000 Actives customers Returning depositing customers (RDCs) New depositing customers (NDCs)
• Average deposit per depositing customer in Q4’16 was flat compared to Q3’16
• Average NGR per depositing customer, however, decreased by 9% driven by lower margin in casino and sports in Q4’16
• Both average spend metrics in H2’16 are closer to a normal level compared to H1’16 when average spend was unusually low driven by the high proportion of NDCs, which on average spend less, in combination with higher bonus costs that arose from the NDCs, as new customers get more bonuses, and higher bonus costs in combination with the the launch of LeoVegas Sports
23
Average spend per customer
COMMENTS Deposits EUR per depositing customer NGR EUR per depositing customer
-
100
200
300
400
500
600
700
800
900
Deposits per depositing customer
-
50
100
150
200
250
300
NGR per depositing customer
• Marketing spend increased by 13% from Q4’15 to 14.9 MEUR in Q4’16
• During the same period NDCs increased by 83%
• The Customer Acquisition Cost (CAC), illustrated in the chart as marketing in relation to NDCs, in Q4’16 decreased 38% compared to Q4’15 and is at a historically low level
• The quality of the NDCs in Q4’16 was about the same as in Q4’15 and Q3’16, which indicates that the marketing ROI increased substantially in Q4’16 compared to Q3’15 but also compared to Q3’16
• The overall marketing mix was broadly similar in both periods
24
Marketing and customer acquisition cost
COMMENTS Marketing spend and NDCs indexed to Q4’15 in relation to marketing per NDCs
+13%
+83%
85 384
14.9 MEUR
2015-Q4 2016-Q4
Marketing Indexed to Q4'15
NDCs Indexed to Q4'15
Marketing / NDC (CAC)
-38%
• Q4’16 had the highest year-on-year increase in deposits at 87%
• On a sequential basis deposits increased 12%, which is the same rate as Q4’15
• Growth rates per regions: • Nordics 65% • UK 45% • Rest of Europe 335% • Rest of World 235%
• Deposits increased by 64.9 MEUR from Q4’15 to Q4’16 of which the regions accounted for:
• Nordics 32.8 MEUR • UK 6.6 MEUR • Rest of Europe 15.8 MEUR • Rest of World 9.8 MEUR
25
Deposits
COMMENTS Deposits MEUR and Q-Q growth in deposits % Deposits MEUR by region
-
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Nordics
UK
Rest of Europe
Rest of World
0%
5%
10%
15%
20%
25%
30%
-
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0 Deposits
Growth in deposits Q-Q %
26
• The Nordics remained at decreased to 60% in Q4’16 of total deposits from 62% in Q3’16
• Rest of Europe increased its share of total deposits by 2 percentage points to 15% while UK and Rest of World remained stable at 10%
• NGR shares shifted from Q3’16 to Q4’16 mainly for Rest of Europe that increased to 17% and UK that decreased to 10%
• The decrease in the UK was on the back of low margin in Sports and to a less extent Casino
• Rest of World increased its proportion of NGR slightly and remained at an unusually high NGR to deposits ratio
• The deposit mix, however, is a better gauge of the development of the regions on a more fundamental level
Regional split
COMMENTS
Nordics 60% United
Kingdom 15%
Rest of Europe
15%
Rest of World 10%
Deposits 2016-Q4
Nordics 62%
United Kingdom
15%
Rest of Europe
13%
Rest of World 10%
Deposits 2016-Q3
Nordics 57%
United Kingdom
10%
Rest of Europe
17%
Rest of World 16%
NGR 2016-Q4
Nordics 58%
United Kingdom
13%
Rest of Europe
14%
Rest of World
15%
NGR 2016-Q3
27
• Game margin is defined as the winnings LeoVegas has divided by the total amount of bets, i.e. what percentage LeoVegas on average wins on a bet
• Hold is defined as NGR divided by deposits
• Game margin and Hold are closely correlated with each other, and periods with lower margin are often associated with lower Hold
• Q4’16 had the lowest Game margin and Hold to date, driven by low margins in Live Casino, Sports and Casino Classic
• The low Game margin was in part responsible for the low Hold, which translates into revenue
• The low Game margin was in part due to many medium to large size wins in the quarter
Game margin and Hold
COMMENTS
25.0%
27.0%
29.0%
31.0%
33.0%
35.0%
37.0%
3.40%
3.45%
3.50%
3.55%
3.60%
3.65%
3.70%
3.75%
3.80%
3.85%
3.90%
2015-Q1 2015-Q2 2015-Q3 2015-Q4 2016-Q1 2016-Q2 2016-Q3 2016-Q4
Ho
ld
Gam
e m
arg
in
Game margin %
Hold %
Game margin % and Hold in %
• Deposits from mobile devices continued to grow its share of total deposits in the second quarter of 2016
• Mobile devices accounted for 67% of deposits in the quarter
• Deposits from mobile devices grew 112% year on year, while the same for desktop grew 52%
28
Mobile share of deposits
COMMENTS
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
2015-Q1 2015-Q2 2015-Q3 2015-Q4 2016-Q1 2016-Q2 2016-Q3 2016-Q4
Mobile deposits as a % of total
Deposits through mobile devices as a % of total deposits
29
FINANCIALS
• In Q4’16 EBITDA was 10.0 MEUR, a 24.2% margin
• Overall the P&L in Q4’16 is very similar to Q3’16
• Marketing in H2’16 has been lower than in H1’16 in lieu of a launch campaign for Sports in combination with a lot of focus on optimization and a retake in the UK market
• Cost of sales increased slightly compared to Q3’16 on the back of higher gaming taxes
• Personnel and operating expenses remained fairly stable throughout H2’16
• Marketing in Q1’17 expected to be significantly higher than Q4’16
30
P&L per quarter adjusted
COMMENTS P&L MEUR adjusted* P&L ratios adjusted*
*Adjusted for IPO-related expenses in Q4’15 and Q1’16
0.2 - 0.5 1.1 1.7 4.0
- 2.5
9.8 10.0 9.1 10.8 11.9
13.3 12.5
18.7
14.3 14.9
1.4 1.8
2.7
3.1 2.9
3.6
2.8 3.1
1.4
1.8
2.2
2.4 3.3
3.7
4.1 3.9
3.8
4.5
4.7
5.6
6.9
7.4
8.6 9.3
- 5.0
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Cost of sales Personnel costs net of capitalised development costs Operating expenses including other income Marketing expenses EBITDA
1.0% -2.6% 4.9% 6.7%
13.5%
-7.9%
24.7% 24.2%
57.4% 58.6% 52.6% 50.9%
42.3%
60.4%
36.1% 36.2%
8.8% 9.9%
12.0% 11.8% 9.9%
11.7%
7.1% 7.6%
8.8% 9.6% 9.7% 9.1%
11.0% 11.9%
10.4% 9.5%
24.0% 24.5%
20.7% 21.6% 23.2%
23.9%
21.7% 22.5%
-20%
0%
20%
40%
60%
80%
100%
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Cost of sales Personnel costs net of capitalised development costs Operating expenses including other income Marketing expenses EBITDA
• The marketing to revenue ratio is the key determinant of the profit margin development at LeoVegas
• The marketing to revenue ratio in Q3’16 and Q4’16 of 36% is the lowest level in any quarter to date, which is down from the highest level to date of 60% in Q2’16
• LeoVegas’ margins have been, and can likely continue to be, volatile between quarters, but will average out at levels that are consistent with LeoVegas’ 2018 financial targets
• Q1’17 marketing spend will be larger than Q4’16 both in value-terms and as a percentage of revenue
31
Marketing spend and margin
COMMENTS Marketing to revenue % (negative scale) and Adjusted* EBIT margin %, quarterly
*Adjusted for IPO-related expenses in Q4’15 and Q1’16
23.1% EBIT margin
14.1% EBIT margin
Marketing to revenue % (negative scale) and Adjusted* EBIT margin %, annually
-65.0%
-60.0%
-55.0%
-50.0%
-45.0%
-40.0%
-35.0%
-30.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16
Mar
keti
ng e
xpen
se, %
of
reve
nues
, neg
ativ
e sc
ale
Ad
just
ed E
BIT
mar
gin
%
Adjusted EBIT margin %
Marketing expenses % of revenues
-58.0%
-56.0%
-54.0%
-52.0%
-50.0%
-48.0%
-46.0%
-44.0%
-42.0%
-40.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
2014 2015 2016
Mar
keti
ng e
xpen
se, %
of
reve
nues
, neg
ativ
e sc
ale
Ad
just
ed E
BIT
mar
gin
%
Adjusted EBIT margin %
Marketing expenses % of revenues
32
• The main item on the asset side is cash, which increased its proportion of the balance sheet in Q4’16 on the back of high cash flow generation
• Current assets are dominated by receivables at payment service providers
• Intangible assets consist of capitalized development costs
• On the equity and liabilities side equity is the largest item
• Working capital saw a significant move in Q4’16 compared to Q3’16, which was expected and has been observed each year end previously
Balance sheet
Balance sheet total 77.9 MEUR
COMMENTS Assets MEUR 31 December 2016 Equity and liabilities MEUR 31 December 2016
Cash and cash
equivalents, 60.2
Current assets, 9.1
Property, plant and
equipment, 1.2
Intangible assets,
5.9
Equity, 50.8
Payables and
accruals, 20.4
Other current
liabilities, 5.1
Other liabilities,
0.9
48.1
10.0
-0.2 3.1
-0.3 -0.7 0.2
60.2
-
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Cash and cash equivalents at beginning of
period
EBITDA Adjustments for non-cash items
Change in working capital
Investments in tangible assets
Investments in intangible assets
Effects from exchage rate movements
Cash and cash equivalents at end of period
Cash flow from operating activities 12.9 MEUR
Cash flow from investing activities -1.0 MEUR
33
Cash flow
• Cash increased by 11.9 MEUR in the quarter
• Cash flow from operating activities increased predominantly from the EBITDA result and was boosted by movements in working capital
• Investing cash flow mainly consisted of capitalized development costs and servers
COMMENTS Cash flow MEUR Q4 2016
Total increase in cash 11.9 MEUR
34
Targets & Summary
LeoVegas targets to reach EUR 300 million in revenue by 2018 Long-term organic growth above online gaming market
LeoVegas targets to reach an EBITDA margin of approximately 15% in 2018 Long-term at least 15% EBITDA margin assuming 100% regulated markets
LeoVegas dividend policy is to distribute a minimum of 50% of net profit over time
35
Financial targets
36
Financial targets 2018
16 37
83
141
300
2013 2014 2015 2016 2017 2018
?
?
Revenue MEUR EBITDA margin %
Revenue on track towards 2018 target EBITDA margin 2016 already at 2018 target
-2%
6%
2%
15% 15%
2013 2014 2015 2016 2017 2018
Organic growth of 58% and EBITDA of 10.0 MEUR a 24% margin
LeoVegas considered most likely to succeed among industry executives January NGR 14.1 MEUR 40% growth
37
Summary Q4 2016
Q&A
38
APPENDIX
39
40
Regulated and soon to be regulated markets for LeoVegas
Markets where LeoVegas has a gaming license
Country Tax structure
0.5% on Sports turnover and 1.5
KEUR per license
15% on GGR
20% on GGR
Markets LeoVegas pays gaming taxes or VAT but without license*
Country Tax structure
23% VAT
19% VAT
40% on GGR
Soon to be regulated markets where LeoVegas has presence
Country Expectation
Expected Q3’18
Expected 2018
Applied for license
*No local license regime is in place
Sports XX% on GGR
Gaming taxes
Less competition
Local monopoly
Decreased bonus costs
Decreased marketing clutter
Market increases in size
More marketing channels
Tax pushed onto supply chain
0 10 20 30 40 50 60 70 80 90 100
Po
siti
ve /
Neg
ativ
e eff
ect
Probability
41
Local gaming regulations have pros and cons
Positive effects when market regulates
Negative effects when markets regulate
Marketing clutter
Positive and negative effects assessed against probability of occurring
More channels
Less competition
Supply chain
Bonus costs
Market size
may decrease as competitors scale back marketing to protect margins
in marketing open up
as smaller competitors may leave
absorbs its share of the gaming tax just as in the UK market
may decrease as competitors scale back to protect margins
may increase
Gaming taxes will decrease profitability
Local monopoly may enter into casino market (e.g. Danske Spil)
42
20
1
3
1
1
3
1
10
10
0
2
4
6
8
10
12
14
16
18
20
Gaming tax Increased market size
Marketing clutter
decrease
More marketing channels
Changes in competition
Supply chain
absorb share of tax
Bonus costs Offsetting factors total
Impact on EBITDA
Per
cent
age
po
int
imp
act
on
EB
ITD
A m
arg
in
EBITDA impact in country where 20% tax is implemented
Example of potential EBITDA impact in market with 20% tax on revenue
• This is a hypothetical example of the EBITDA impact when a country regulates its gaming market based on analysis of other markets that have regulated
• An increased market size has the potential to have a very large impact on the absolute EBITDA level even though margins will be lower and has therefor been shaded in this example
• We expect that roughly half of the tax will naturally be offset and half will impact profitability – assuming that marketing investments are not scaled back
• If marketing investments were scaled back this would further mitigate the impact of the tax on margin, but would then decrease the growth potential
COMMENTS
35.0
36.0
37.0
38.0
39.0
40.0
41.0
42.0
Revenue in constant currency
Currency movement Reported Revenue
41.3 41.2
43
• Revenue in constant currency would have been 41.3 MEUR
• Negative currency effect from strengthening euro was 142 KEUR
Constant Currency Revenue
COMMENTS MEUR
-0.1
€0
€20
€40
€60
€80
€100
€120
€140
€160
Deposited amount per quarter €M
0 €
5 €
10 €
15 €
20 €
25 €
30 €
35 €
40 €
45 €
NGR €M
- 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000
100 000
RDCs
-
20 000
40 000
60 000
80 000
100 000
120 000
NDCs
44
4 MAIN KPIS QUARTERLY NDCs 85 384 (last quarter 74 638) RDCs 90 922 (last quarter 81 751)
Deposits €139.1M (last quarter €123.7M) NGR €40.6M (last quarter €39.6)
45
Technology leadership
Mobile First
Expansion Opportunities
Execution
Data driven
Drivers behind LeoVegas’ success