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Created for Q.S.P. Enterprises LLC, this branding guide was created after a s series of logos were created for the client.
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Branding Guide
Q.S.P.EnterprisesInno
vation
TechnoloTT go ygg
QualityQQS o
luti
ons
SS
Forward
3-D
Pri
ntin
gPP
Q.S.P.PP
Prototypes
S
T
kille
drototMgyyg
echa
nica
lDyy
esig
n
Music & MM Lighting
Aquatic DesignEx
perie
nced
EEPossibilitiesPP
Indu
stria
l
Res
iden
tial
RR RR CustomCCFabricationFF
Quiet QQSideSSPaPP rkrr
Creative
Hden
d ome HHGoodsGG M
ode i
MMr nService
ManufacturingP ibiliibiliPP
MM
2
Table Of Contents3 Mission Statement3 Purpose of Branding4 Demographics5 Approved Logos6 Appropriate Logo Usage7 Secondary Graphics8 Color Palette9 Color Schemes10 Improper Use11 Improper Use12 Logo In Type13 Typography
3
Mission StatementIt is our Mission to provide individuals and
companies with innovative products that create solutions to everyday problems; by using the latest technologies and materials along with a skilled and
forward thinking team.
The purpose of the Q.S.P. Enterprises’ Branding Guide is to provide the reader with the neccesary information adequtely write, design, and promote Q.S.P. Enterprises across multiple platforms. This branding guide must be used when desinging promotional materials such as advertisements and business
cards, Packaging design, Prress Releases, and any other Q.S.P. Enterprises’ published materials.
Q.S.P.Enterprises
DemographicsQ.S.P. Enterprises, LLC’s, primary target market is Generation X, due
to the strong interest in technological advancements and time management. Both males and females born between 1965-1980 with an average income of $35,000 + will be targeted. These individuals are mostly employed in
office buildings as accountants, clerks, secretaries, and teachers. Most have a minimum of a bachelor’s degree with a high number of graduate work completed. The demographic is diverse with many in the middle stage oflife. These individuals are married with children heading away to college soon to become empty- nesters. Their near future includes extra resources as expenses decrease as children move away. Retirement and the mythical
“mid-life crisis” allow for these individuals to become aware of new products and gain interest.
Q.S.P. Enterprises, LLC’s, target market is dispersed throughout the country with high numbers in virtually every region of the United
States. They areeasily accessible through the internet, brick and mortar stores, email, and mass media. They are commonly found in the suburbs and cities with fewer appearing in the countryside. The commercial target market is compromised of primarily small business onwers within the internal 48 states of the United States that range from start-ups to established businesses. The Industrial target Market is compromised of maunfacturers and distributors
of both large and small scale companies.These individuals have enough resources to support, share, and propel
Q.S.P. Enterprises to success.
4
5
Approved LogosQ.S.P.Enterprises
Quiet SidePark
Quantum State Possibilities
Quick SolutionsPlumbing
Quarter-ScalePrototypes
Quigley’s Specialty Products
QualitySolidPrinting
Quest StageProductions
6
Appropriate Logo Usage
All logos are to be used in full color when the opportunity is given. - For multi-color usage use while text fill with colored graphics on colored backgrounds. - For single color usage use white fill on dark backgrounds - For single color usage use black fill on light backgrounds - Minimum logo size- 1.67’’ x .39’ (Width x Height) - Logo is to be used in 100% opacity at all times
7
Inno
vation
Technology
Quality
Solu
tion
s
ForwardThinking3-
D P
rint
ing
Q.S.P.
Prototypes
Skill
ed
Mec
hani
cal
Des
ign
Music & Lighting
Aquatic Design
Expe
rienc
ed
Possibilities
Indu
stria
l
Res
iden
tial
Custom Fabrication
Quiet SidePark
Creative
Home Goods
Mod
ernService
Manufacturing
Secondary Graphics
8
Technology
R 247G 148B 30
C 0M 50Y 100K 0
Hex f7931e
P 20-8 U
Innovation
R 82G 200B 235
C 58M 0Y 4K 0
Hex 52c8eb
P 115-5 U
Quality
R 0G 0B 0
C 0M 0Y 0K 100
Hex 000000
P Black U
Service
R 191G 176B 153
C 21M 22Y 33K 0
Hex bfb099
P 13-3 U
Experience
R 197G 99B 65
C 15M 62Y 73K 2
Hex c56341
P 38-5 U
Design
R 92G 110B 117
C 60M 41Y 39K 6
Hex 5c6e75
P 175-7 U
Color Palette
9
Color Schemes
Primary Color SchemeDominant Graphic Color -
Secondary Graphic Colors-
Background Color-
Font Color-
Secondary Color SchemeDominant Graphic Color -
Background Color-
Font Color-
10
Improper Use
Q.S.P.Enterprises Q.S.P.Enterprises
Q.S.P.Enterprises
Q.S.P.Enterprises
Q.S
.P.E
nter
prise
s
Do Not OutlineThe Logo Font
Do Not OutlineThe Logo Graphic
Do Not Inverse Graphic Fill Colors
Do Not AlterLogo Font Fill
Do Not Inverse Logo Orientation
Do Not Rotate Logo
Do NotRotate 90 +/- Degrees
Innovation
Tech
nolo
gy
Quality
SolutionsForw
ard
Thin
king
3-D Printing Q.S
.P.
Prototyp
es
Skilled
MechanicalDesign
Mus
ic &
Lig
htin
g
Aqua
tic D
esign
Experienced
Poss
ibili
tiesIndustrial
Residential
Cus
tom
Fa
brica
tion
Qui
et
Side
Park
Cre
ativ
e
Hom
e G
oods
Modern
Service
Man
ufac
turin
g
11
Improper Use
Do Not Inverse Secondary Fill Color
Do Not OutlineSecondary Graphic
Do Not RotateTypography Graphic
Q.S.P.Enterprises
Do Not Shrink orStretch Horizontally
Q.S.P.Enterprises
Do Not Shrink orStretch Vertically
12
When used without the logo graphic, Q.S.P. Enterprises should be written in a solid approved color. The company name should be in sentence format with the initials of Q.S.P. Enterprises capitalized following a period after each. “Q.S.P.” should always be used with “Enterprises” following the initial characer set. “Enterprises” in Q.S.P. Enterprises should always be typed with a capital “E” and not used without the initilal characters. In addition, Q.S.P. Enterprises should not be written different from the rest of the body con-tent. Diminished Font Size, unnecessary italics, and unnecesary bolding is not permitted.
When used for sponsorship and co-branding, Q.S.P. Enterprises should be written in any solid color that is the same as the other sponsors or entities. This is only apllicable in colorless situations, one color only situations, or strict color guidelines for promotional activities. This is not to be used in place of a full color option.
Logo in Type
Q.S.P. Enterprises
Q.S.P. Enterprises
13
TypographyPrimary Logo Font- Adobe Garamond Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Secondary Logo Font- Adobe Garamond ItalicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Headline Font- Day Roman RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Primary Body Font- Adobe Garamond RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Secondary Body Font- Adobe DevanagariAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Q.S.P.Enterprises
All work, including text, logos, and graphics, were created by
Mr. David Graff, D.Graff Designs,Under the supervision of Q.S.P. Enterprises, LLC
Mr. Scott Babinski, Coordinator.All materials published are for the official use of Q.S.P. Enterprises, LLC only and those affiliated
2015. All rights Reserved.
Inno
vation
Technology
QualitySo
luti
ons
ForwardThinking3-
D P
rint
ing
Q.S.P.
Prototypes
Skill
ed
Mec
hani
cal
Des
ign
Music & Lighting
Aquatic Design
Expe
rienc
ed
PossibilitiesIn
dustr
ial
Res
iden
tial
Custom Fabrication
Quiet SidePark
Creative
Home Goods
Mod
ernService
Manufacturing