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Qualcomm Confidential & Proprietary Information
Promoting Innovation in Communications
March 10, 2010
Qualcomm Confidential & Proprietary Information
Discussion Items
• Current Environment– Ecosystem– Operating Systems & Handsets– Air Links– 3G & 4G
• Current and Future Capabilities– Tracking & Locating– Modems– Smart books– Mobile Commerce– Sensors– Femto Cells– Encrypted Voice– Behavioral Pattern Analysis– Display Technology
Qualcomm Confidential & Proprietary Information
Wireless Ecosystem
Media, Services& Applications
Manufacturers
Web Co’s &e-tailers
Operators
Qualcomm Confidential & Proprietary Information
Multiple Devices Utilizing Wireless
Qualcomm Confidential & Proprietary Information
3 Billion More Cellular Devices than PCs
Source: ITU, Informa, Wireless Intelligence, Instat, IDC
Qualcomm Confidential & Proprietary Information
Enabling Open Application Platforms
Qualcomm Confidential & Proprietary Information
The Future of Mobile OS ????
Nokia’s investing in other OS’s like TrollTech (Qt) and Maemo
Qualcomm Confidential & Proprietary Information Source: Strategy Analytics – Vendor Share, Global Handset Market Update, Nov’08
LG, 27.5%
Samsung, 17.7%
Motorola, 11.0%
Huawei, 3.7%
RIM, 3.2%
Sanyo, 3.2%
Kyocera, 2.6%
Nokia, 3.0%
PALM, 1.1%
HTC, 0.6%
UTStarcom, 0.9%
Sony Ericsson,
1.3%
Others, 24.0%
Q2’08
Global CDMA Handset Vendor Market Share
LG, 21.6%
Samsung, 20.5%
Motorola, 12.2%
Huawei, 10.4%
RIM, 3.5%
Sanyo, 2.8%
Kyocera, 2.6%
Nokia, 2.6%
PALM, 1.4%
HTC, 1.2%
UTStarcom, 0.9%
Sony Ericsson,
0.5%
Others, 19.8%
Q3’08
Qualcomm Confidential & Proprietary Information
Nokia, 39.3%
Samsung, 17.5%
Sony Ericsson, 8.5%
LG, 7.4%
Sharp, 4.7%Panasonic, 3.6%
HTC, 1.1%Motorola, 2.1%
NEC, 3.0%
Sagem, 0.8%Huawei, 0.0%
RIM, 0.4%
Alcatel, 0.2%
PALM, 0.2% BenQ Mobile ( Siemens ),
0.2%
Others, 11.0%
Nokia, 33.7%
Samsung, 18.7%
Sony Ericsson,
11.0%
Apple, 11.0%
LG, 6.1%
Sharp, 3.1%
Panasonic, 2.6%
HTC, 2.6%
Motorola, 2.0%
NEC, 2.0%
Sagem, 0.5%
Huawei, 0.5%
RIM, 0.3%
Alcatel, 0.2% PALM, 0.2%BenQ Mobile (
Siemens ), 0.1%
Others, 5.5%
Source: Strategy Analytics – Vendor Share, Global Handset Market Update, Nov’08
Q2’08 Q3’08
Global WCDMA Handset Vendor Market Share
Note meteoric rise of Apple
Qualcomm Confidential & Proprietary Information
3G Will Drive Mobile Broadband Connections Into the Next Decade
Sources: HSPA Family - Average of Strategy Analytics, Informa, Wireless Intelligence and In-Stat ; EV-DO family - Average of SA, Informa, Wireless Intelligence, In-Stat and Yankee; WiMax – In-stat (Dec08); LTE - Average of Strategy Analytics and In-Stat and TD-SCDMA - Average of Strategy Analytics, Informa, Wireless Intelligence, In-Stat and Yankee
3G will enable 85% of mobile broadband subscriptions in 2013
Qualcomm Confidential & Proprietary Information
Sources: Wireless Intelligence, March 2009; CDG, Global Mobile Suppliers Association: as of March 2009
3G
> 535 Commercial 3G Operators in 152 countries
> 105 EV-DO (> 55 Rev. A) > 275 CDMA2000 1X
> 245 HSDPA (> 65 HSUPA)> 260 WCDMA
Over 210 Million HSPA and EV-DO subscribers
750+ Million 3G subscribers
535 Third Generation Networks
Forecasted to Grow to 1.6B+ 3G Subs. by 2012
Qualcomm Confidential & Proprietary Information
1 Initial commercial peak data rates (20 MHz example based on 2:2 DL/UL partitioning). Standard allows 151/38 Mbps DL/UL in same config.2 TD-SCDMA commercialization is immature relative to WCDMA and has many performance issues (throughput, delay, handover). 3 Multicarrier for TD-SCDMA is part of CCSA standards only NOTE: All speeds are 3G Peak Rates
WCDMAHSPA
Rel-5(HSDPA)
Rel-6(HSUPA)
Rel-7 Rel-8 Rel-9 and beyond
DL: 28 MbpsUL: 11 Mbps
DL: 42 MbpsUL: 11 Mbps
DL: 84 Mbps and beyondUL: 23 Mbps and beyond
2010 2011 201220092008 2013+
DL: 1.8-14.4 MbpsUL: 384 Kbps
DL: 1.8-14.4 MbpsUL: 5.7 Mbps
HSPA+ (HSPA Evolved)
Created 10/13/08
WCDMA
Rel-99 Rel-5HSDPA
Rel-6HSUPA
Rel-7 Rel-8Rel-9 and beyond
H S P A +
Rel-4
DL: 384 kbpsUL: 384 Kbps
Rel-5
TD-HSDPA3
DL: 2.8 MbpsUL: 384 Kbps
Rel-6
TD-HSUPA3
DL: 2.8 MbpsUL: 2.2 Mbps
Rel-7/8
TD-HSPA+
DL: 8.4 MbpsUL: 5.0 Mbps
Commercialization Timeline
Standards Evolution and Peak Data Rate Comparison
TD-SCDMA2
DL: 3.1 MbpsUL: 1.8 Mbps
DL: 9.3 MbpsUL: 5.4 Mbps
DL: 14.7 MbpsUL: 5.4 Mbps
DL: 32 Mbps UL: 12.4 Mbps
Rel. 0EV-DO
Rev. AEV-DO DO
AdvancedRev. B Phase II
Rev. B Phase I
3GP
P2
3GP
P
3GP
P/
CC
SA
DL: 71 - 143 Mbps7 and beyond8
UL: 37 - 75 Mbps and beyond8
LTE
DL: 2.4 MbpsUL: 153 kbps
TD-LTE
DL: 50 MbpsUL: 25 Mbps1
Qualcomm Confidential & Proprietary Information
Radio Link Improvement is Slowing, What Is Next?
Topology will provide gains beyond technology—LTE Advanced
IS-95 vs. AMPS
LTE versusHSPA+
Qualcomm Confidential & Proprietary Information
Coexistence of Multiple Airlinks
Qualcomm Confidential & Proprietary Information
The Challenges of Topology
Interference
Fairness
User-Deployed Nodes
Operation &
Management
Mixed Networks Impose Challenges
Scalability
Restricted Femto Access
Qualcomm Confidential & Proprietary Information
Fairness Among Users
AdvancedInterferenceManagement
Improved Performance for Advanced Topology Networks with
LTE Advanced
>20 MHz Spectrum Aggregation
Support for
Relays
Note: Most topology enhancement features considered for LTE Rel-10 (LTE Advanced), but some may be introduced in earlier releases e.g., some SON functions in Rel-9.
Plug-and-PlayDeployments
Self-Organizing
Networks
Qualcomm Confidential & Proprietary Information
Capabilities
Qualcomm Confidential & Proprietary Information
AR represents a new UI paradigm for bridging this gap.
Wireless will bridge the Physical to the Digital world.
PHYSICAL WORLD
DIGITAL WORLD
Qualcomm Confidential & Proprietary Information
Increasing Number of Devices Incorporating Location-Based Services Functionality
Sources: A-GPS handsets - ABI Research, Q1 2009
Global Device Forecasts
Qualcomm Confidential & Proprietary Information
Module Examples (A-GPS, Audio, Sensors, etc.)
Qualcomm Confidential & Proprietary Information.
CASTRA
WMD (Wearable Modem Device)
Qualcomm Confidential & Proprietary Information
Gobi supports GPS and major RF bands around the world - in one chipset
RADIO SUPPORT
EV-DO/EV-DO Rev. A 850MHz* √
EV-DO/EV-DO Rev. A 1900 MHz* √
HSDPA/HSUPA 850MHz* √
HSDPA/HSUPA 1900MHz* √
HSDPA/HSUPA 2100MHz* √
GSM/GPRS/EDGE 850MHz √
GSM/GPRS/EDGE 900MHz √
GSM/GPRS/EDGE 1800MHz √
GSM/GPRS/EDGE 1900MHz √
Standalone GPS (Simultaneous) √
* With receive diversity
Gobi
One Data Modem – All Major Networks
Qualcomm Confidential & Proprietary Information
Snapdragon : Unleashing 3G Beyond the Handset
• Enables a new class of sleeker, longer lasting, always on and always connected Pocketable and mobile computing devices
• Platform with integrated 1.5GHz CPU, WWAN modem, Applications Processing
• 2G instructions per second CPU,F ull HD video, 12 megapixel camera, integrated GPS, and more…
• Powers computing devices that are smaller, thinner, longer battery life, less expensive than traditional notebooks and mini notebooks:
• Higher end Smartphones, Pocket Computing Devices, Mobile Computing Devices
Snapdragon
1.5 GHz Cores
600 MHz DSP
WWAN Multimedia
GPS Graphics
Full HD Video LCDController
Qualcomm Confidential & Proprietary Information
Mobile Commerce
Qualcomm Confidential & Proprietary Information
Wireless Mobile Sensors & Biosensors
Qualcomm Confidential & Proprietary Information
Femtocells: Improved User Experience in Indoor Environments
Low cost solution to increase indoor coverage
Co-channels deployment to macro network
Macro network capacity offload and user experience improvement
ADDRESSES SYSTEM ENGINEERING CHALLENGES TO FORGE WIDESPREAD
DEPLOYMENT OF 3G FEMTOCELLS
Interference Management
Improved Femto
DiscoveryMobility
Qualcomm Confidential & Proprietary Information
Encryption
Qualcomm Confidential & Proprietary Information
Xiam: Content Discovery & Personalized Recommendations
Vast range of offers and services …
Personal offersfor each user
Qualcomm Confidential & Proprietary Information
Mirasol Display Technology