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Quarterly UpdateQ3 2014
More4
More4 Highlights
More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2!
More4 reaches more Adults daily than The Independent & The Guardian COMBINED
More4 was the 10th most watched digital channel, in terms of share, for ABC1 Adults and 8th for those aged 55+
More4 has an impressive ABC1 profile of 46%, which is higher than ITV 2, ITV3, ITV4, Sky 2 and Dave
Sources: Advantedge/BARB Q3 2014
More4 had the 7th highest share for women across digital channels in Q2
In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks in terms of average audience
Saturday peak time improved in Q3, with performance up +17% YoY.
Audience Insight
44
56
812 14
19
48 46
54
45
55
913 14
19
44 42
58
More4 Commercial TV average
More4 profiles an older, upmarket,
Source: BARB/Advantedge, Q3, 2014. All adults.
more female audience
More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 & Sky 1
Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.
CH4 (TOTAL)
CHANNEL 5 (TOTAL)
ITV2 (TOTAL)
MORE4 (TOTAL)
E4 (TO-TAL)
DAVE (TOTAL)
ITV3 (TOTAL)
SKY 1 (TOTAL)
5* (TO-TAL)
SKY 2
84
71
58
46 44 42
3430
24
13
58
43
30
21 2421 18 15
10 5
Avg. monthly reach ABC1 Adults (%) Avg. weekly reach ABC1 Adults (%)
Average Weekly ReachAverage Daily Reach/AIR
More 4; 2,659,000
The Guardian; 1,498,000
The Independent 865,000
More 4; 11,483,000
Classic FM; 5,199,000
Captial ; 7,343,000
Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Q4 (July 2013- June 2014)
Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Rajar Q3 2014
More4 reaches more adults than The Independent & The Guardian combined
Highest Rated Programmes
Source: BARB/Advantedge, Q3 2014 (excludes films)
ABC1s
Programme Title 000’s
1 Grand Designs 2952 Masters of Sex 2613 Car S.O.S 2504 Building the Dream 2475 Come Dine With Me 2426 8 Out of 10 Does Countdown 235
7 A Place in the Sun 229
8 Nashville 224
9 Selling Houses with Amanda Lamb 204
10 The Golden Rules of Porn 204
Highest Converting Programmes
Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3 (excludes films)
ABC1 Adults
Programme Title Index
1 Masters Of Sex 1502 A Place In The Sun 1403 Grand Designs 138
4 Couples Come Dine With Me 135
5 Building The Dream 134
6 Come Dine With Me 134
7 Cooks' Questions 134
8 Father Ted 131
9 Grand Designs Australia 128
10 The Good Wife 127
More4 Viewers…
• They are commercially receptive, tending to buy products from companies who sponsor TV programmes (index = 224) and often notice products/brands in TV programmes/films (index = 135)
• More4 viewers are heavily influenced by celebrities in their purchase decisions (index =209) and if they trust a brand they buy it without looking at the price (index = 145)
• They find TV ads interesting to talk about (index = 156) and whilst watching TV, they search on the internet for products they see advertised (index = 1113)
• They are TV addicts (index = 107) and rely on TV to keep them informed (index = 106).
Source: GB TGI 2014 Q4 (July 2013- June 2014) base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.
More4 viewers are commercially receptive
Coming up in Q4 2014
Penelope Keith's Hidden Villages
The World's Most Extreme
Gogglebox Season 4