More4 On Air Identity Style Guide - Channel 4

More4

On Air IdentityStyle Guide

More4 Bold is the standard font foron-air graphics.

There are four sizes for most on-airsituations. Promo endframes willtend to use sizes A & B only.

Typography

Usage: timing, title andother information wherethere is a small word countand a lot of space.

More4 Menu Bold is usedfor Clarity-generated menusONLY.

Usage: timing, title andother information wherewords are too long ornumerous for size A.

Usage: type on creditsqueezes when there is notenough room for size B.This size is NOT used onpromo endboards.

Usgae: headers and URL

type size A

type size B

type size C

type size D

Sound DubbingCy Jack

Production ManagerLynda McCaig

EditorChris Buckland

Text sizes & position

Type Size Clarity measurement Aston Measuremernt Mac/PC(on a 1024 x 576px frame)

A 49 33 lines 51ptLeading offset: 8 lines Leading 56.5ptGlobal width offset: -2

B 39 29 lines 42ptLeading offset: 3 lines Leading 45.5ptGlobal width offset: -8

C 34 N/A on endboards – 33ptjust for panels/squeezes Leading 35pt

D 27 18 lines 28ptLeading offset: 3 lines Leading 30ptGlobal width offset: -8

E 21 N/A 20ptLozenge & DOG text only

Typography

Typography on endboardshas to fit into the areadefined by the grey panel so as not to interfere withthe resolving More4 logo on the right.

Break lines rather thanallowing type to get tooclose to the logo.

type size A

Aston positions

TypographyAston type positions

Templates found at EDIT ASTON: EDIT 2/M4 PROMOS/TEMPLATES

X=139Y=various

X=139Y=various

type size B

Promo endboard

Promos end with a type and logo animation – thelogo wipes off VT to blackand wipes on the TXinformation.

The day, phrases like Nextor After, header and URLare in pale blue:R-102 G-170 B-170

Time information is inMore4 green and is alignedwith the baseline of theMORE of the logo:R-0 G-204 B-0

Programme titles are in white:R-255 G-255 B-255

All timing and titleinformation is set in thesame size and leading.

Additional information(URL/header) is in type size D

Promo endboardOne programme

Two line programme

After one line + one line

Network Premiere, one line

New Series, two lines

Promo endboardLong / two programmes

After two line + one line

Three line programme Note: URL moves down one line

After two line + two lineNote: URL moves down one line

Two programmes, one line + two line – different days

Type for all information isset in the same size andleading – size B.

Space between two sections of informationmust be a full line space.

Promo endboardLong / two programmes

Two programmes, 2 lineseach – same day

Two programmes, 2 lineseach – different days

In this case the time & daysit on the same line. Bothare in green.

Promo endboardSponsorship

Normally a sponsorshiplogo goes top left

If there is additionalinformation which goes topleft, the sponsorship logosits below this, aligned tothe left of the type area

Panel

Half-frame credit squeezepanel with VT

All programme informationis in type size. When there isa lot of information usetype size C.

URL is on one line andalways in type size D.

Day & time is in green,programme information in white, URL in blue

Third-frame credit squeezepanel with VT

All programme informationis in type size B, or size C ifthere are a lot of words.

URL (type size D) is splitover two lines













LozengeStrap

One lineLozenges use type size E on both one and two linelozenges.

Lozenge panels are alwaysthe same size and aredisplayed at 80% opacityblack. Top right is thecorrect position.

Time information is in green, programmeinformation is in white.

For emergency information use ype size D

Two line

Strap

Pubic announcement_Consumer_Text

Full-frame consumer

Type position same as forcredit squeeze

Information in type size A(consumable is in green,other information in white),URL in type size D

Half-frame consumer

Type position same as forcredit squeeze

Consumer images occupytop half of screen only – as VT on credit squeeze

Full-frame text

Phone number in type sizeA, extra details and URL intype size D

Generic background used for all pub annos /emergency menus

Half-frame text







DOG

More4

The DOG is in black and has a 50% opacity

New

Programme descriptors situnder the E of MORE andare in type size E

More4 +1New

The +1 sits to the right ofthe E of MORE

Promos end with a logo and typeanimation sequence. There areseven different animations tochoose from with varying durations.

Notes on endboard animations

The logo wipes off VT toblack and wipes on the TXinformation.

Promo directors need tobear in mind that a maxamount of 2 sec is needed invision at the end of a promobecause the logo animatesover moving footage.

For example Animation #2(shown) takes 2 secondsand 15 frames to wipe offpicture and wipe on TX.Clear TX should hold for atleast 3 seconds.

Animation Type Clear

1 2s.05f2 2s.12f3 1s.12f4 (darker) 1s.12f5 2s.06f6 2s.00f7 2s.07f


Endframe transition 1






Endframe transition 3 (dark)





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More4 On Air Identity Style Guide - Channel 4