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Quarterly UpdateQ4 2014
Channel 4
Channel 4 is the top converting commercial terrestrial channel for 16-34s
52% of people who state that Channel 4 is their favourite channel are 16-34
Channel 4 is the top converting commercial terrestrial channel for ABC1s
Channel 4 reached 92% of 16-34s in Q4 Channel 4 reaches 23
million ABC1 adults each month
Channel 4 viewers are 31% more likely than all adults to agree that they often notice brands in TV programmes/films
Channel 4 Highlights
Sources: BARB Q4 2014, TGI Q4 2014, (C4 viewers = watched in the last week)
In Q4, Channel 4 reached more ABC1 Adults than in any other in quarter this year
Audience Insight
56 55
44 45
C4 Total TotalCommercial
Gender
Channel 4 profiles a young upmarket
37 44
2019
1715
26 22
C4 Total TotalCommercial
Age
16-34
35-44
45-54
55+
Men
Women
51 58
49 42
C4 Total TotalCommercial
Social Grade
ABC1
C2DE
Source: BARB/Techedge, Q4 2014
audience
Source: BARB/Advantedge, Q4 2014, reach condition = 3 consecutive mins. Base: ABC1s Adults
90.486.5
76.3
62.2
50.445.8 45.5
41.2 37.233.4
71.6
63.5
48.2
32.123.4 25.4
22.3 19.6 18.5 18.9
ITV CH4 CHANNEL 5 ITV2 MORE4 E4 DAVE FILM4 ITV3 SKY 1
Average Monthly Reach (%) Average Weekly Reach (%)
Channel 4 reaches 87% ofABC1 adults every month
Channel 4 viewers…
The typical Channel4 viewer…
•Spends a lot on clothes (126), keeps up with the latest fashions (128) and agrees that peoples opinion on their appearance is important (123)
•Feels the need to check social networking sites every day (index 126) and couldn’t live without the internet on their phone (index 124)
•Is tempted to buy products they’ve seen advertised (123) and advertising helps them choose what they buy (118)
•Likes to go to trendy places to eat and drink (index 134)
Source: GB TGI, Q4 2014, base = (viewer = 1st or 2nd fav channel) index vs 15+
Source: Channel 4/Kantar Digital Landscape Survey; index 100 = average GB adult; done in the last 4 weeks; C4 viewer = 1,2,3 favourite channel
Index
Channel 4’s audience is highly connected
Source: Advantedge/BARB (Gogglebox - series average) ; internal C4 data First Run only, Instar social
Stand up to Cancer
SU2C raised over £15m which is almost double the £8m raised in
2012.The show averaged 1.8m viewers, peaking at 2.3m. It generated 188k
tweets
Q4 Programme Highlights
Big Fat Quiz of the Year 2014
The Big Fat Quiz was back this year on boxing day achieving 3.5
million viewers.It generated 27k tweets
Gogglebox
All new Gogglebox averaged 4.1m viewers, with one episode averaging
4.7m.Generating141k tweets in Q4.
Coming up in Q1
Cucumber Catastrophe
Channel 4’s Cucumber follows 46 year old Henry, played by Vincent Franklin and his long-suffering boyfriend Lance, played by Cyril Nri. Life for Henry and Lance is comfortable and settled. But after the most disastrous date night in history - involving a death, a threesome, two police cars and Boney M - Henry's old life shatters, and his new life begins.
Rob Delaney (comedian and bestselling author) and Sharon Horgan (award-winning actress and star/co-writer of Pulling) will write and star in new series Catastophe. It's a comedy following an Irish woman and an American man who make a bloody mess as they struggle to fall in love in London.
Coming up in Q1
The Jump Indian Summers
Following the success of the first series the most dangerous show on TV, The Jump, will return to Channel 4 in early 2015. The series will again air live from Innsbruck, Austria and another eclectic group of famous faces will take on the thrills and spills of adrenaline filled winter sports, including a terrifying live ski jump to secure their place in the competition.
10-part epic drama Indian Summers will be coming to our screens in 2015.Set against the sweeping grandeur of the Himalayas and tea plantations of Northern India, the drama tells the rich and explosive story of the decline of the British Empire and the birth of modern India, from both sides of the experience. Stars include Julie Walters , Henry Lloyd-Hughes and Jemima West.
