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8/12/2019 Question 1 Section Two
1/8
SECTION TWO: Evaluate how
you used, develop or
challenged the conventions oftrailers from this specific genre.
8/12/2019 Question 1 Section Two
2/8
Use of Titles
After editing our entire trailer into black and white, we felt we needed a bold
use of colour in order to bring forward the pressing theme of action and
drama in the narrative. The use of the colour background behind each text
brings a sense of excitement to the otherwise dark and sinister tone of the
trailer. This is not representative of the film noir genre as seen in the BlackSwan trailer. By not adhering to the conventional style of the titles, we have
modernised our product, and addressed a more exciting tone for the
audience. The Black Swan titles are elegant and very reflective of the
sinister tone of the film, highlighting the ever-changing nature of the genre,
addressed in our trailer.
8/12/2019 Question 1 Section Two
3/8
Use of Institutional Information
We chose to use Paramount as our production company, as it was also the
company used in order to represent Shutter Island; a film noir film we
researched in order to gather more information about the genre. Shutter
Island addresses similar themes as our narrative as it focuses on mental illnessalso. Therefore by choosing the same company , we ensured that the brand
image would be the same and the audience would gather information about
our film quickly from the beginning. We also showed the institutional
information at the beginning of the trailer, in order for our narrative to be the
centre of focus, and for our dark themes to remain undisturbed or
uninterrupted.
8/12/2019 Question 1 Section Two
4/8
Structure of Trailer
After researching another film noir film, The Machinist it was concluded that by
opening the trailer with a conversation between the two protagonists, a sense of tension
and drama would be immediately created. However, we challenged this convention by
not showing the faces of the characters, and by creating the sense of illusion through a
sound bridge/voiceover only. Through the mid shot of John opening his front door, and
the dialogue So tell me about your day John , we have successfully introduced the key
themes of the trailer from the outset. Therefore structurally, we have partially adhered
to the conventions of film noir, however we have challenged this by creating our own
sense of illusion and mystery.
8/12/2019 Question 1 Section Two
5/8
Use of Font Types
We chose to challenge the typical film noir style by choosing a bolder, lighter toned
colour scheme, when compared to the colours of Sin City. Their colour palette
connotes danger and love, and whilst these themes are also present in our narrative,
we felt that we needed to lighten the mood of the trailer, whilst creating a slight senseof confusion and distortion. The particular font used: Hitchcock, is also
representative of the film Psycho; a classic film noir product. The Sans Serif style of
the font is indicative of the modern twist we have applied to our trailer, paying
attention to the neo noir genre, rather than the classical film noir.
8/12/2019 Question 1 Section Two
6/8
Use of Sound
Whilst researching the film The Usual Suspects it was evident that the use of sound is important when
creating a certain tone towards the narrative. When this particular shot is shown, a change in music can be
heard, as the non-diegetic soundtrack volume decreases, and the tension is brought to a climactic moment.
We took inspiration for our own trailer and felt it was important for music to convey the dramatic pinnacle
moments of the trailer. The use of three non-diegetic soundtracks aid to separate the trailer into threesections: the introduction, the development and the climax. A soft start to the trailer highlights the isolated
nature of John, whilst the next two soundtracks portray the alcoholism, and the drama of Johns mental illness.
By ending on a heavier, more upbeat soundtrack, we have adhered to the dramatic features of film noir, and
have left the audience with a Cliff-hanger feeling- improving the marketing of the film. Therefore, just like
The Usual Suspects use of sound, our genre is reflected through the transformation of music in order to take
the audience on a more personal journey throughout the trailer.
8/12/2019 Question 1 Section Two
7/8
Use of Transitions
We have used transitions in order to create a sense of distortion and drama in our narrative. Much like the
chaotic transitions seen in the trailer for Black Swan, our fast paced jump cuts towards the end of the trailer
aid in creating a sense of mystery and danger; particularly symbolic of Johns mental illness. The swift changes
between each shot are used in Black Swan in order to portray Ninas madness, much like our portrayal of
Johns mental illness. Even though the Hollywood film used colour in order to intensify the changes betweeneach shot, our use of black and white is indicative of the darker more sinister theme of film noir.
In order to intensify the theme of mental illness, the jump cuts have been edited in order to take place on each
heavy beat of the last non-diegetic soundtrack, creating an exciting climax for the audience, and bringing the
drama of the piece to the foreground.
8/12/2019 Question 1 Section Two
8/8
Editing
The particular technique of editing
enabled us to use special effects in order
to symbolise the theme of mental illness
and the romantic conflict between Vera
and John. By layering two scenes over oneanother, the stereotypical darkness of film
noir could be portrayed. Not only does this
editing symbolise mental distortion, but
also alludes to the illusion of Vera, thus
enhancing the sympathy felt towards the
character of John.
This layering technique can also be
found in the trailer of Shutter Island;
emphasising the adherence of our
trailer to the film noir genre. Shutter
Island uses this particular editing in
order to contrast the themes of
entrapment and escape. Although we
did not focus on the same themes, by
using the same technique, we have
been able to bring forward the
importance of distortion in film noir.