Question WNF

• Increase engagement members

• Reconnect with old members

• Festival setting

Research

• Desk research

• Questionnaires

• Interviews

Results

• Questionnaire: 100% goes to music festivals & 40% likes to do activities.

• Interviews: Pinkpop, Lowlands, Solar.

• Are willing to support charities

Conclusions research

• WNF has festival potential

• People need to be educated about the WNF

• Give them something they’ll remember

Step into the ocean

• The ocean is beautiful

• The ocean is giving and caring

• The ocean is endangered

• You can help the ocean

The ocean is beautiful

• Step into the ocean

• Projecting in the tent

• Resemble the coral reef

The ocean is giving and caring

• Phone recharge service

• #1 inconvenience on festivals

• Gives time to educate

The ocean is endangered

• Drop a net make them feel like fish which are being caught

• Emphasizes the need for support

• Creates an experience

You can help the ocean

• Make people pledge

• Show them how easily they can make a difference

• Engage them after the festival also

You can help the ocean

One more time, our concept is

• A phone recharging service, draw in people and create time to educate.

• Catching people like fish, create an experience they remember.

• Pledge and follow-up, create a bond so communication is more effective.

• All of this takes place in a beautifuly projected WNF tent.

• Thank you, any questions?