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Questionnaire Change in Consumer Behaviour towards “Maggi” How frequently do you consume ready to eat foods? a) Daily b) Once a week c) Twice a week d) Rarely What is the brand that comes to your mind when you hear the word noodles? a) Maggi b) Top ramen c) Yippie d) Other How frequently do you consume maggi noodles? a. Daily b. Once a week c. Twice a week d. Rarely Will your consumption pattern remain same if maggi re-enters the market? a. Strongly Disagree b. Disagree c. Depends d. Agree e. Strongly Agree Do you perceive maggi as a healthy product? o Yes o No Are you aware that ban on maggi is removed? o Yes o No

Questionnaire

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Page 1: Questionnaire

QuestionnaireChange in Consumer Behaviour towards “Maggi”

How frequently do you consume ready to eat foods?

a) Daily b) Once a weekc) Twice a weekd) Rarely

What is the brand that comes to your mind when you hear the word noodles?

a) Maggib) Top ramenc) Yippied) Other

How frequently do you consume maggi noodles?

a. Daily b. Once a weekc. Twice a weekd. Rarely

Will your consumption pattern remain same if maggi re-enters the market?

a. Strongly Disagreeb. Disagreec. Dependsd. Agreee. Strongly Agree

Do you perceive maggi as a healthy product?

o Yeso No

Are you aware that ban on maggi is removed?

o Yes o No

On a scale of 1 to 5 please state your importance toward these attributes before ban (1-least important 2-less important 3-neutral 4-more important 5-most important)

Price

Quality

Taste

Page 2: Questionnaire

On a scale of 1 to 5 please state your importance toward these attributes in future (1-least important 2-less important 3-neutral 4-more important 5-most important)

Price

Quality

Taste

On the basis of past experience would you like to buy the product again and also suggest to your family and dear ones

o Yeso no

Part B: Profile Sheet

Age

Occupation