Questionnaire results

Music attributes

Attributes

0

1

2

3

4

5

6

0 1 2 3 4 5

Series1

Lyrics Melody Harmony Rhythm

Determinants of demandDeterminants of demand

0

1

2

3

4

5

6

-2 0 2 4 6 8 10

Series1

Music Voices Danceable ExecutionNovelty Behavior Looks Nostalgia

Sources for discovery

-10

0

10

20

30

40

50

-1 0 1 2 3 4 5 6 7 8 9

Series1

friend CD radio Inetconcert artp artw

Value of:

-50

0

50

100

150

200

-2 0 2 4 6 8 10

Series1

Muvid Intvid Othvid AutogrMeet Chat Merch Game

Favorites 1

• Dave Matthews Band

• Coldplay/U2

• Jurassic 5

• Frank Sinatra

• John Mayer

Favorites 2

• James Brown

• Stevie Wonder

• Red Hot Chili Peppers

• Miles David

• Bob Marley/George Clinton

Favorites 3

• Tim McGraw

• Dashboard Confessional

• Air Supply

• Pet shop boys

• Taylor Swift

Favorites 4

• Dave Matthews Band

• Jack Johnson

• Garth Brooks

• The Leo Project

• Billy Joel

Favorites 5

• Van Morrison

• Three Tenors

• Kings of Leon

• Barenaked Ladies

• Virgins

Favorites 6

• Daft Punk

• Chromo

• Fall Out Boy (early)

• Lil Wayne

• John Legand

Favorites 7

• The Beatles

• Led Jeppelin

• U2

• Counting Crows

• Third Eye Bling

Favorites 8

• Snoop Dogg

• Justin Timberlake

• Busta Rhymes

• Timbaland

• U2

Favorites 9

• Billy Joel

• Josh Ritter

• Dave Matthews

• Cipes & The People

Favorites 10

• Aerosmith

• AC/DC

• Jay-Z

• Eminem

• Black Eyed Peas

Favorites 11

• 112

• Taylor Swift

• Lil Wayne

• Luther Vondross

• John Legend

Favorites 12

• Modest Mouse

• Third Eye Blind

• Bright Eyes

• Bloc Party

• Dave Matthews Band

Favorites 13

• Lucky Boys Confusion

• Third Eye Blind

• Red Hot Chili Peppers

• Fall Out Boy

• OAR

Favorites 14

• Justin Timberlake

• Pussycat Dolls

• Pitbull

• Neyo

• Britney Spears

Favorites 15

• Rolling Stones

• David Bowie

• New Order

• Coldplay

• The Killers

Favorites 16

• Green Day

• Nirvana

• Norah Jones

• Metallica

• Stone Temple Pirates

Favorites 17

• Journey

• Queen

• Rush

• Maroon 5

• Gavin Degraw

Favorites 18

• Jimi Hendrix

• Led Zeppelin

• 311

• Black Star

• Creedence Clearwater Revival

Favorites 19

• Alkaline Trio

• Warren Zaran

• Tom Waits

• Weezer

• The Who