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Quick Brand Guide
LOGO/WORDMARK
PR
IMA
RY
PMS: 200
SEC
ON
DA
RY
The University logo and wordmark are the most important visual elements of Austin Peay’s brand. Vertical and horizontal versions are available. Always maintain the colors and scale them proportionately.
Black
PMS: 429
White
Wordmark
The stylized AP is used primarily for athletic purposes, but may be used for academic pieces only when space is limited.
Logo
The University seal is used predominantly on official documents such as certificates, awards and diplomas. If foil stamped or embossed, silver or gold foil is allowed.
Seal
The Gov logo should not be used in place of the University logo; it’s a secondary element. The athletic style guide should be followed when using the Gov logo.
Gov Logo
Each office and department has a unit identity that can be used in place of the full wordmark.
Unit ID
The official primary colors should never be changed. Follow the pantone colors.
For full guide, visit: apsu.edu/identity.
PR
IMA
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U
NIT
ID
COLORS
PMS: 107 PMS: 325 PMS: 7475 Black 75%
The secondary colors were selected to complement the primary colors. Red is still the the focus and most significant color. Secondary colors should not be more than 10% of an overall layout.
SEC
ON
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FONTSGotham (headlines, subheads, and body copy)
Garamond Pro (body copy)
Revolution Gothic (used for recruitment pieces)
APPAREL
Exterior yard signs can be produced by Printing Services. For interior directories and door plates, contact the Physical Plant.
Academic Affairs
SIGNAGE
Stationery has a brand standard for letterhead, business cards and envelopes.
To order, visit apsu.edu/printing.
STATIONERY
For Printing Services, visit apsu.edu/printing/products-and-services.For Public Relations & Marketing, visit apsu.edu/pr-marketing.
RESOURCES
GEOGRAPHIC INFORMATION SYSTEMS CENTERP.O. Box 4417 • Clarksville, TN 37044
apsu.edu
P.O. Box 4424 • Clarksville, TN 37044 • phone: 931-221-6517 • fax: 931-221-7476
GEOGRAPHIC INFORMATION SYSTEMS CENTER
apsu.edu
ALAN ATWELLGIS Field Research Technician
Geographic Information Systems CenterP.O. Box 4424 • Clarksville, TN 37044
phone: 931-221-6517 • fax: 931-221-7476e-mail: [email protected] • website: apsugis.org
apsu.edu
These are the official fonts for University publications, marketing and recruitment. When not available, Helvetica may be substituted.
Apparel items must display the University logo or unit ID. Use primary colors when selecting a shirt.
GEOGRAPHIC INFORMATION SYSTEMS CENTERP.O. Box 4417 • Clarksville, TN 37044
apsu.edu
P.O. Box 4424 • Clarksville, TN 37044 • phone: 931-221-6517 • fax: 931-221-7476
GEOGRAPHIC INFORMATION SYSTEMS CENTER
apsu.edu
ALAN ATWELLGIS Field Research Technician
Geographic Information Systems CenterP.O. Box 4424 • Clarksville, TN 37044
phone: 931-221-6517 • fax: 931-221-7476e-mail: [email protected] • website: apsugis.org
apsu.edu
GEOGRAPHIC INFORMATION SYSTEMS CENTERP.O. Box 4417 • Clarksville, TN 37044
apsu.edu
P.O. Box 4424 • Clarksville, TN 37044 • phone: 931-221-6517 • fax: 931-221-7476
GEOGRAPHIC INFORMATION SYSTEMS CENTER
apsu.edu
ALAN ATWELLGIS Field Research Technician
Geographic Information Systems CenterP.O. Box 4424 • Clarksville, TN 37044
phone: 931-221-6517 • fax: 931-221-7476e-mail: [email protected] • website: apsugis.org
apsu.edu
