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7/31/2019 Quiz MIS-MR
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Quiz MIS & MR
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7/31/2019 Quiz MIS-MR
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Quiz MIS & MR1. A firm may not monitor the following out of
six forces
A) Demographic B) Economic C) Natural D) Environmental E)
Technological2. What is the characteristics of MIS system?
A) MIS is not an ongoing process B) MIS is present oriented C)
No need for coordination among departments D) Management get steady
flow of information
3. Which of these is not a component of MIS ? A) Internal Record
system B) System Analysis C) Marketing Research D)
Decision Support System4. Decision support system constitutes a
class of C----------- B----- I---------
S-----------------.5. MIS stands for M---------------
I--------------- S-------------6. Sales force, Ghost shoppers,
Purchase Information, Competitors
Analysis, Online Feedback is a part of M---------------
I-------------- S-----------.
7. Purchase Information can be collected through A) Attending
trade shows B) Reading competitors published reports
C)Attending Stockholders meeting D) All of the above E) None of
the
above
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7/31/2019 Quiz MIS-MR
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8. Marketing research means
A) Data collection but not analysis of the data
B) Analysis but not interpretation of the data
C) Interpretation and analysis but not data collectionD)
Implementation of the findings
State whether true or false
Objectives of Market Research are :
9. Find reason for failure of the product in the market True /
False
10. Forecast sales volume True / False
11. Distribute best fit portfolio to workforce True / False
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7/31/2019 Quiz MIS-MR
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12.Types of marketing research are Marketing Mix research,
competitionresearch and M----------------M----------- Research
13.Sources of Primary data are A) Trade associations B) Focus
Groups C)
Published company accounts D) Business libraries14.Sources of
Secondary data are A) Mystery shopping B) Diaries C)
Websites D) Projective techniques
15.In product test A) Sample is given B) Competitor products
aredemonstrated C) Product is test marketed in a city D) Product
isdisplayed in a mall or shop
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7/31/2019 Quiz MIS-MR
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Quiz Over
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7/31/2019 Quiz MIS-MR
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Quiz MIS & MR1. A firm may not monitor the following out of
six forces
A) Demographic B) Economic C) Natural D) Environmental E)
Technological2. What is the characteristics of MIS system?
A) MIS is not an ongoing process B) MIS is present oriented C)
No need for coordination among departments D) Management get steady
flow of information
3. Which of these is not a component of MIS ? A) Internal Record
system B) System Analysis C) Marketing Research D)
Decision Support Systems4. Decision support system constitutes a
class of Computer Based
Information systems5. MIS for this subject stands for Marketing
Information Systems6. Sales force, Ghost shoppers, Purchase
Information, Competitors
Analysis, Online Feedback is a part of Marketing Intelligence
Systems .7. Purchase Information can be collected through
A) Attending trade shows B) Reading competitors published
reportsC)Attending Stockholders meeting D) All of the above E) None
of theabove
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7/31/2019 Quiz MIS-MR
7/7
8. Marketing research means
A) Data collection but not analysis of the data
B) Analysis but not interpretation of the data
C) Interpretation and analysis but not data collectionD)
Implementation of the findings
State whether true or false
Objectives of Market Research are
9. Find reason for failure of the product in the market True /
False
10.Forecast sales volume True / False
11.Distribute best fit portfolio to workforce True / False
12.Types of marketing research are Marketing Mix research,
competitionresearch and Market Measurement Research
13.Sources of Primary data are A) Trade associations B) Focus
Groups C)Published company accounts D) Business libraries
14.Sources of Secondary data are A) Mystery shopping B) Diaries
C)Websites D) Projective techniques
15.In product test A) Sample is given B) Competitor products
aredemonstrated C) Product is test marketed in a city D) Product
isdisplayed in a mall or shop
